Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the email marketing game because 1995. Throughout that time, they’ve managed to become one of the most used e-mail tools in the world, after Mailchimp.

One point I saw is that Constant Contact is really commonly the leading option for several various other evaluation internet sites. Normally, I am curious to see if our thorough analysis produces the very same result.

You may have looked into the Constant Contact reviews used by individuals online, too, and also whilst they are pretty favorable, they might not provide you the whole picture. Our review of Constant Contact is based upon a systematic approach and also uses our sensible experience and also knowledge of dozens of various other easy and advanced marketing automation devices.

What makes them special is that they’ve included several functions over the years that few of their rivals sport, such as digital item downloads, event administration, appointment organizing and also social projects. These all add to the diverse listing of e-mail options available, along with automations and also recurring newsletters.

Constant Contact boast a industry with around 400 applications and assimilations that deal with also one of the most particular niche of products. In spite of these flashy numbers and also functions, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a closer look at Constant Contact’s ins & outs and also examine.
Find out below!

Constant Contact Summary

Constant Contact is directed towards small businesses, yet their prices aren’t the most inexpensive, particularly when you take into consideration that their functions simply aren’t that progressed. Strategies start from $9.99/ month, but this only enables 500 clients, as well as prices increase quite dramatically after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our full pricing guide

Cons as well as pros


Is Constant Contact the ideal e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is quite special hereof, being among minority e-mail marketing tools to permit you to take care of occasion registrations, invitations, and also tickets . Keep in mind that this feature includes its very own fees: 5.4% + $0.80 for every ticket marketed or transaction performed.

Not suggested if:

You require sophisticated automation:

Remarkably, for the premium it charges, Constant Contact doesn’t use the most innovative automations. While they do use activated campaigns, autoresponders and also abandoned cart campaigns (for Shopify only), you’ll find that other much cheaper devices offer similar levels of automation– MailerLite as well as Sendinblue, for example.

Score information


Ease of Use

Usually it’s easy to browse, though a bit dull-looking. You can get to a lot of locations within a number of clicks, though as they’ve added more functionality, some points have actually come to be a little concealed, for instance, automations.

E-newsletter Creation


The editor is quickly, but light on functions, especially in the designing department. Besides that it’s very easy to deal with.



This is really fundamental, just enabling you to insert straightforward introductions or get in touch with information. There is no if/then/else logic readily available.

Email kinds

Traditional, autoresponders, standard automations, repeating e-newsletters, A/B screening, event enrollments, studies, polls and vouchers .

Option and also Flexibility of Template Designs

Not bad. There are around 200 (!) templates to choose from, with varying degrees of top quality (some are suitable, while others look a little standard as well as outdated). You can likewise start from scratch, as well as utilize a helpful function called ‘Brand your e-mail’ to auto-generate a layout based on your website’s colors and logo.

Email Marketing Automation

It also produces pre-defined get in touch with sectors based on your customers’ interactions with your on the internet store (e.g. repeat, expired and prospective customers). Automations based on call triggers (e.g. e-mail opens, clicks) are also offered.

Checklist Management

You can create sections from contact activity, list subscription, contact details, tags, or ecommerce task. You can additionally create a sector from your call insights as well as tag calls based upon get in touch with area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the kind, as well as it just offers a description box, fundamental area alternatives (which you can’t add to) and afterwards a checklist, or lists, that people can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not execute also severely, reaching the most popular email companies (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Reports and also Analysis

In addition to standard open as well as click reports, spam, bounce and unsubscribe rates are additionally offered. You additionally get click warmth maps, as well as some beneficial introduction records such as open and also click trends, opens up by device, % of calls involved, and many effective subject line.


The tool as well as the site are just available in English. You can select to transform some of the non-editable email areas (e.g. footer as well as personal privacy plan text) to one of 10 languages readily available, mainly European.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nevertheless, there is a function to check the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been upgraded, etc). There’s additionally a device that permits you to sneak peek just how emails will seek specific recipients, although this really did not appear to work when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management

of course

Soft bounces are positioned on short-lived hold for 15 days, and afterwards resent. If it happens again, they are moved right into a suspended bounce classification. They have a ‘ suggested for elimination’ filter offered to check out these, however do not remove them automatically.



Import/export readily available although it’s not as uncomplicated as maybe– you need to first enable innovative email permissions under Account Settings.

Storage space available for information and photos


All plans include limitless storage space.

Pro Features



SPF and also DKIM are sustained.

Very own Domain


Different levels of account gain access to


The Account Owner can likewise assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a enormous quantity of assimilations as well as applications , nearly 400.

Landing Page Builder


This is just available using their form builder, as well as it’s very standard. Rather, we ‘d suggest these complimentary touchdown page contractors.

Client Support

3.5/ 5.

There are a number of channels of support, including real-time conversation, phone support, a knowledge base and community-based support. Nonetheless, I located that the chat as well as phone assistance weren’t always readily available, which was a little discouraging. When I was able to get hold of chat assistance, nonetheless, I did locate them to be receptive as well as useful . Keep in mind that you’ll need to hire order to terminate your registration, which is quite bothersome.

Total rating.

3.6/ 5.

For a standard email device, Constant Contact ticks the majority of the boxes. The primary concern right here, though, is that they’re asking a costs rate for a sub-premium product.


As Constant Contact themselves state via their site, they are a tool for small companies. As well as, therefore, it’s worth assessing them on these terms. As pointed out over, they definitely have enough of the basics covered to please most small companies, as well as if it were as simple as that after that we would certainly recommend them a lot more highly.

The problem, nowadays, is that there are lots of various other e-mail tools providing much more than Constant Contact, and for a great deal much less cash. This consists of not only includes, but also customer experience. For the quantity you pay with Constant Contact, you could locate on your own using a lot extra effective devices such as ActiveCampaign and GetResponse.

As well as with current enhancements to automations and also reporting, and the enhancement of new attributes like a web site home builder, it does look like they’re making an initiative to improve the item. Their absence of advanced attributes makes it difficult to suggest them over others at this rate factor.

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would strongly claim that there could be various other interests at play there.

Attempt Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplified technique (it just includes autoresponders). They likewise provide robust records and evaluation tools. They are also less expensive than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one e-mail advertising and marketing devices on the marketplace. It’s available in 6 languages and includes sophisticated automation options and a built-in CRM.
  • GetResponse is a solid choice. It includes lots of sophisticated features (e.g. a webinar device), has exceptional automations and also uses one of the very best spam and design screening tools we’ve ever before used. That’s why Constant Contact fails when compared to GetResponse.

We have a detailed overview with the most effective options to Constant Contact, check it out here. You can likewise try our Smart Finder to see which newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d like to enter the details, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. At $399/month, you ‘d be much better off taking a appearance at any of these CRMs for little companies, which will be far much more affordable. There are also a lot of superb totally free CRMs to pick from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to terminate your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software program for local business. It securely shops your consumer data as well as uses a safe and secure way to handle your clients.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are regularly excellent in our bi-annual deliverability examinations.

Despite these fancy numbers and also features, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for tiny companies. The concern, these days, is that there are lots of various other email tools supplying even extra than Constant Contact, and also for a lot much less money. For the amount you pay with Constant Contact, you could discover yourself making use of a lot more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and also it can not be contrasted to Constant Contact’s simplified approach (it just features autoresponders).

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