Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Values

Constant Contact have actually been in the email advertising video game because 1995. During that time, they’ve handled to become one of the most pre-owned email devices in the world, after Mailchimp.

One point I discovered is that Constant Contact is very often the leading selection for numerous other evaluation web sites. Naturally, I am curious to see if our in-depth analysis produces the very same outcome.

You might have taken a look at the Constant Contact reviews used by users online, also, and whilst they are rather positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based on a methodical strategy and also uses our useful experience and understanding of loads of other straightforward and sophisticated marketing automation tools.

What makes them special is that they’ve included a number of features throughout the years that few of their rivals sporting activity, such as electronic product downloads, occasion monitoring, appointment organizing as well as social projects. These all include in the varied checklist of e-mail choices offered, along with automations and also recurring newsletters.

Constant Contact boast a marketplace with around 400 apps and also combinations that satisfy even one of the most specific niche of items. Yet despite these showy numbers and features, interest in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. Enough reason for us to take a more detailed look at Constant Contact’s ins & outs as well as inspect if it’s still appropriate in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is routed towards small businesses, but their costs aren’t one of the most budget-friendly, specifically when you take into consideration that their features simply aren’t that advanced. Plans begin with $9.99/ month, yet this only permits 500 customers, as well as rates rise rather greatly afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our full pricing overview

Pros and Cons


Is Constant Contact the right newsletter service for you?

Recommended if:

You run events:

Constant Contact is fairly special in this regard, being one of the few email advertising and marketing tools to enable you to handle event registrations, invites, as well as tickets . Keep in mind that this feature includes its very own fees: 5.4% + $0.80 for every ticket sold or transaction performed.

Not recommended if:

You need advanced automation:

Remarkably, for the premium it charges, Constant Contact doesn’t offer the most advanced automations. While they do offer set off campaigns, autoresponders and also deserted cart projects (for Shopify only), you’ll discover that various other much cheaper tools offer comparable levels of automation– MailerLite and Sendinblue.

Ranking information


Alleviate of Use

Typically it’s very easy to navigate, though a little bit dull-looking. You can reach many locations within a couple of clicks, though as they’ve added much more performance, some things have actually ended up being a little surprise, as an example, automations.

E-newsletter Creation


The editor is fast, yet light on functions, particularly in the designing division. Besides that it’s very easy to collaborate with.



This is very standard, just enabling you to insert simple introductions or contact details. There is no if/then/else reasoning readily available.

Email types

Timeless, autoresponders, fundamental automations, persisting e-newsletters, A/B screening, event enrollments, surveys, discount coupons and also surveys .

Choice and Flexibility of Template Designs

Not bad. You can also start from scratch, and use a useful function called ‘Brand your email’ to auto-generate a design template based on your web site’s colors and logo.

Email Marketing Automation

It additionally creates pre-defined contact segments based on your clients’ interactions with your on-line shop (e.g. repeat, lapsed and potential customers). Automations based on call triggers (e.g. e-mail opens, clicks) are also readily available.

Listing Management

You can create sectors from contact activity, checklist subscription, call information, tags, or ecommerce task. You can also create a sector from your contact insights and tag calls based on contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the kind, and also it simply supplies a summary box, fundamental field choices (which you can’t add to) and then a listing, or checklists, that individuals can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform too severely, getting to the most popular email suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports and Analysis

Along with conventional open as well as click records, spam, bounce as well as unsubscribe rates are also readily available. You additionally obtain click warmth maps, and some useful introduction reports such as open as well as click patterns, opens up by device, % of calls involved, and also the majority of successful subject line. You can also compare projects. Advanced tracking such as social monitoring isn’t available.


The device as well as the site are only readily available in English. You can select to alter some of the non-editable e-mail areas (e.g. footer and personal privacy policy message) to one of 10 languages available, mostly European.

Additional Features

Spam- and Design-Testing

Spam testing isn’t readily available, nonetheless, there is a feature to check the email for mistakes (missing links, placeholder message that hasn’t been upgraded, etc). There’s likewise a tool that enables you to sneak peek exactly how emails will try to find details receivers, although this didn’t appear to work when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management

of course

Soft bounces are placed on temporary hold for 15 days, and then frown at. If it takes place once again, they are moved right into a suspended bounce classification. They have a ‘ advised for elimination’ filter available to watch these, but don’t remove them automatically.


of course

Import/export readily available although it’s not as simple as maybe– you need to initially make it possible for sophisticated email authorizations under Account Settings.

Storage space readily available for photos and also data


All plans include endless storage.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Different degrees of account gain access to


The Account Owner can additionally designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a massive quantity of assimilations as well as apps , practically 400.

Touchdown Page Builder


This is just readily available using their kind building contractor, as well as it’s very standard. Rather, we ‘d recommend these totally free touchdown web page contractors.

Customer Support

3.5/ 5.

There are a number of channels of support, including real-time chat, phone support, a understanding base and also community-based support. I found that the conversation as well as phone assistance weren’t always readily available, which was a little irritating.

General rating.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of packages. The major issue right here, however, is that they’re asking a costs cost for a sub-premium product.

Final thought.

As Constant Contact themselves state via their site, they are a tool for small companies. As well as, as such, it’s worth evaluating them on these terms. As discussed over, they absolutely have sufficient of the essentials covered to satisfy most local business, and also if it were as easy as that then we ‘d advise them a lot more very.

The issue, nowadays, is that there are a lot of various other email devices providing a lot more than Constant Contact, as well as for a whole lot much less cash. This consists of not only features, but likewise user experience. Actually, for the amount you pay with Constant Contact, you could find yourself using far more effective devices such as ActiveCampaign as well as GetResponse.

And with recent improvements to automations and also reporting, and the addition of new features like a site building contractor, it does look like they’re making an effort to enhance the product. Their lack of sophisticated attributes makes it tough to recommend them over others at this cost factor.

There you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly declare that there may be various other interests at play there.

Try Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever before attempted, and also it can not be contrasted to Constant Contact’s simple technique (it only features autoresponders). They also offer durable records and also evaluation tools. In addition to that, they are also less costly than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail advertising devices on the market. It’s offered in 6 languages as well as features advanced automation alternatives and a built-in CRM.
  • GetResponse is a strong alternative. It includes many sophisticated attributes (e.g. a webinar device), has superb automations as well as uses one of the most effective spam and layout screening devices we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive overview with the best choices to Constant Contact, check it out here. You can additionally try our Smart Finder to see which e-newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to get into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be far better off taking a look at any one of these CRMs for small companies, which will certainly be much more inexpensive. There are also a lot of outstanding free CRMs to select from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software program for small businesses. It securely shops your consumer data as well as provides a protected method to handle your clients.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

Despite these fancy numbers and attributes, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state via their site, they are a tool for little organizations. The concern, these days, is that there are lots of other email devices using even much more than Constant Contact, and also for a great deal much less money. For the quantity you pay with Constant Contact, you could find yourself using much extra powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, as well as it can not be contrasted to Constant Contact’s simple technique (it only features autoresponders).

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