Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Variables Not Working

Constant Contact have actually been in the email marketing game since 1995. During that time, they’ve taken care of to turn into one of one of the most secondhand e-mail devices on the planet, after Mailchimp.

One thing I discovered is that Constant Contact is very often the top option for lots of various other evaluation sites. Normally, I am curious to see if our detailed evaluation creates the same outcome.

You could have had a look at the Constant Contact testimonials used by users online, also, as well as whilst they are rather positive, they may not give you the whole picture. Our testimonial of Constant Contact is based upon a methodical approach and uses our sensible experience and also knowledge of loads of other straightforward and sophisticated marketing automation devices.

What makes them unique is that they’ve added numerous features throughout the years that few of their rivals sport, such as digital product downloads, event monitoring, consultation organizing and social projects. These all contribute to the diverse listing of email options offered, in addition to automations as well as reoccuring e-newsletters.

Constant Contact boast a market with around 400 apps as well as integrations that cater to even one of the most specific niche of products. Yet in spite of these fancy numbers and also attributes, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. Enough reason for us to take a closer consider Constant Contact’s outs & ins and inspect if it’s still pertinent in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is directed towards small businesses, yet their costs aren’t one of the most budget friendly, particularly when you think about that their functions just aren’t that advanced. Strategies begin with $9.99/ month, yet this only enables 500 customers, as well as prices rise quite sharply afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our total prices overview

Cons and also pros


Is Constant Contact the appropriate e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is rather unique in this regard, being among minority email advertising devices to enable you to handle occasion invitations, enrollments, and also tickets . Remember that this function includes its own costs: 5.4% + $0.80 for every ticket sold or deal performed.

Not suggested if:

You require innovative automation:

Surprisingly, for the costs it charges, Constant Contact does not use the most sophisticated automations. While they do use set off campaigns, autoresponders and deserted cart projects (for Shopify only), you’ll locate that other much more affordable tools use comparable degrees of automation– MailerLite and Sendinblue.

Rating details


Reduce of Use

Usually it’s simple to browse, though a little bit dull-looking. You can reach the majority of locations within a number of clicks, though as they’ve included extra capability, some things have actually come to be a little surprise, as an example, automations.

Newsletter Creation


The editor is quickly, however light on attributes, particularly in the designing division. Besides that it’s easy to deal with.



This is extremely fundamental, just allowing you to insert straightforward introductions or contact details. There is no if/then/else logic available.

Email types

Classic, autoresponders, standard automations, persisting e-newsletters, A/B screening, occasion registrations, surveys, polls and vouchers .

Choice and Flexibility of Template Designs

Tolerable. There are around 200 (!) design templates to choose from, with differing degrees of top quality (some are respectable, while others look a little basic and dated). You can also start from scratch, and use a useful feature called ‘Brand your email’ to auto-generate a template based on your web site’s colors as well as logo design.

Email Marketing Automation

They provide autoresponders and abandoned cart campaigns for Shopify as well as WooCommerce. It also generates pre-defined get in touch with sectors based upon your customers’ interactions with your online shop (e.g. repeat, lapsed and prospective customers). Automations based upon get in touch with triggers (e.g. e-mail opens, clicks) are likewise available. It’s worth noting that the automations aren’t the most adaptable, as you can’t really combine conditions as well as actions as you can in lots of other devices.

List Management

You can produce segments from contact task, listing subscription, get in touch with information, tags, or ecommerce activity. You can likewise produce a section from your contact understandings and also tag contacts based upon call area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the kind, and also it just offers a description box, standard field alternatives (which you can not contribute to) and afterwards a list, or checklists, that individuals can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform as well severely, getting to one of the most prominent email service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports as well as Analysis

In addition to basic open and also click records, spam, bounce and also unsubscribe rates are likewise offered. You likewise get click warmth maps, as well as some useful overview reports such as open and click patterns, opens by tool, % of calls engaged, and also most effective subject line.


Right here’s where it gets a little bit hirsute. The website and the device are only readily available in English. You can choose to change several of the non-editable e-mail sections (e.g. footer and also personal privacy plan text) to one of 10 languages readily available, primarily European. Support and the knowledge base is readily available in 4 languages. A little complicated, however at least there’s some effort to support multilingual customers and also target markets.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t available, nevertheless, there is a feature to examine the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been updated, etc). There’s additionally a tool that allows you to sneak peek exactly how e-mails will certainly try to find details receivers, although this really did not appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on short-lived hold for 15 days, and afterwards frown at. They are relocated right into a suspended bounce classification if it happens once again. They have actually a ‘recommended for elimination’ filter readily available to view these, however don’t eliminate them instantly.



Import/export readily available although it’s not as straightforward as maybe– you need to initially enable innovative e-mail consents under Account Settings.

Storage readily available for images as well as data


All strategies include limitless storage.

Pro Features



SPF and also DKIM are sustained.

Very own Domain


Different levels of account accessibility

of course

The Account Owner can additionally appoint roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a huge quantity of apps and also combinations , almost 400.

Touchdown Page Builder


This is only readily available via their form contractor, and it’s really fundamental. Instead, we would certainly recommend these complimentary landing page building contractors.

Customer Support

3.5/ 5.

There are a number of channels of support, including online conversation, phone support, a expertise base as well as community-based assistance. I located that the chat and phone support weren’t always readily available, which was a little discouraging.

Total ranking.

3.6/ 5.

For a basic email tool, Constant Contact ticks the majority of packages. The main issue here, though, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves state through their website, they are a tool for small businesses. And, as such, it’s worth evaluating them on these terms. As stated above, they most definitely have enough of the basics covered to satisfy most small companies, and also if it were as straightforward as that after that we would certainly suggest them more very.

The problem, these days, is that there are a lot of other e-mail devices using a lot more than Constant Contact, as well as for a great deal much less cash. This includes not just features, but additionally individual experience. For the amount you pay with Constant Contact, you can discover yourself using much a lot more effective tools such as ActiveCampaign as well as GetResponse.

They do get points for their respectable deliverability prices, integrations ( specifically social media assimilations), as well as for permitting various accessibility degrees for different users. As well as with recent enhancements to automations and also reporting, and the enhancement of brand-new features like a web site home builder, it does resemble they’re making an effort to boost the item. However their absence of innovative functions makes it tough to advise them over others at this rate point. (You’ll see we do not list them as a great Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly assert that there may be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simplified strategy (it just features autoresponders). They likewise use durable records and analysis tools. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email marketing devices on the marketplace. It’s readily available in 6 languages and features sophisticated automation options and a integrated CRM.
  • GetResponse is a solid choice. It comes with numerous sophisticated features (e.g. a webinar device), has excellent automations as well as offers among the most effective spam as well as design screening devices we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough overview with the best choices to Constant Contact, check it out below. You can additionally try our Smart Finder to see which e-newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you ‘d like to get into the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. However, at $399/month, you ‘d be much better off taking a look at any of these CRMs for small businesses, which will be far more cost effective. There are also lots of excellent totally free CRMs to pick from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to terminate your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software application for local business. It safely shops your client information as well as supplies a protected method to manage your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability tests.

In spite of these fancy numbers and features, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for small companies. The problem, these days, is that there are plenty of various other email devices offering also extra than Constant Contact, as well as for a great deal much less cash. For the amount you pay with Constant Contact, you can locate on your own making use of a lot more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and it can not be contrasted to Constant Contact’s simplified method (it just includes autoresponders).

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