Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Versus Emma

Constant Contact have actually been in the email advertising and marketing video game since 1995. Throughout that time, they’ve handled to become one of the most secondhand e-mail devices in the world, after Mailchimp.

One point I observed is that Constant Contact is extremely usually the leading selection for numerous various other testimonial web sites. Naturally, I wonder to see if our in-depth evaluation produces the exact same result.

You might have had a look at the Constant Contact reviews used by customers online, too, and also whilst they are quite positive, they may not provide you the whole picture. Our review of Constant Contact is based on a methodical strategy and uses our practical experience as well as understanding of dozens of various other easy and advanced advertising and marketing automation devices.

What makes them unique is that they’ve included several features over the years that few of their competitors sport, such as electronic product downloads, event monitoring, appointment scheduling and social projects. These all include in the varied list of e-mail options offered, along with automations and persisting newsletters.

Constant Contact boast a industry with around 400 apps and also assimilations that cater to even one of the most niche of products. Regardless of these flashy numbers and also functions, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a closer look at Constant Contact’s ins & outs and check.
Find out below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their rates aren’t the most affordable, particularly when you think about that their functions simply aren’t that advanced. Strategies begin with $9.99/ month, yet this only enables 500 clients, and rates rise quite greatly afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our total pricing guide

Pros and also Cons


Is Constant Contact the best newsletter service for you?

Suggested if:

You run events:

Constant Contact is rather special in this regard, being one of the few e-mail advertising devices to allow you to handle event registrations, tickets, and invites . Keep in mind that this attribute includes its very own costs: 5.4% + $0.80 for each ticket marketed or purchase carried out.

Not recommended if:

You require advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t provide the most sophisticated automations. While they do use triggered campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll discover that other much less expensive tools provide comparable levels of automation– MailerLite and also Sendinblue.

Ranking information


Ease of Use

Typically it’s very easy to browse, though a bit dull-looking. You can reach most areas within a number of clicks, though as they’ve added a lot more capability, some points have become a little surprise, for example, automations.

E-newsletter Creation


The editor is quickly, but light on functions, particularly in the styling department. Aside from that it’s very easy to collaborate with.


of course

This is really fundamental, just permitting you to place straightforward introductions or contact information. There is no if/then/else reasoning available.

Email types

Classic, autoresponders, fundamental automations, repeating newsletters, A/B screening, event registrations, surveys, promo codes and studies .

Choice as well as Flexibility of Template Designs

Not bad. There are about 200 (!) themes to pick from, with varying levels of top quality (some are good, while others look a little standard and also outdated). You can also go back to square one, as well as utilize a useful function called ‘Brand your e-mail’ to auto-generate a template based upon your site’s shades and logo design.

Email Marketing Automation

They supply autoresponders as well as abandoned cart campaigns for Shopify and WooCommerce. It additionally creates pre-defined call segments based on your clients’ interactions with your online store (e.g. repeat, expired as well as potential clients). Automations based upon get in touch with triggers (e.g. e-mail opens, clicks) are additionally available. It’s worth keeping in mind that the automations aren’t the most adaptable, as you can not really incorporate problems and also activities as you can in lots of various other devices.

Checklist Management

You can develop sectors from contact activity, list subscription, call information, tags, or ecommerce activity. You can additionally create a sector from your get in touch with insights as well as tag calls based on call area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the type, as well as it just provides a summary box, basic area choices (which you can not include in) and afterwards a listing, or lists, that individuals can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not do as well badly, reaching the most prominent email suppliers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Reports and Analysis

In enhancement to standard open and click records, spam, bounce and unsubscribe rates are additionally offered. You also obtain click warm maps, and some helpful overview records such as open and click fads, opens up by device, % of calls engaged, as well as a lot of effective subject line.


Below’s where it gets a bit hirsute. The website and the device are just available in English. You can pick to change several of the non-editable email areas (e.g. footer and also personal privacy plan message) to among 10 languages readily available, mostly European. Assistance as well as the knowledge base is readily available in 4 languages. Slightly confusing, yet at least there’s some effort to support multilingual customers as well as target markets.

Further Features

Spam- and also Design-Testing

Spam screening isn’t readily available, however, there is a feature to inspect the e-mail for errors ( missing out on links, placeholder text that hasn’t been upgraded, etc). There’s additionally a tool that enables you to sneak peek exactly how emails will try to find details recipients, although this didn’t appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management


Soft bounces are put on momentary hold for 15 days, and then dislike. They are relocated into a suspended bounce group if it occurs once again. They have a ‘recommended for elimination’ filter offered to check out these, but do not eliminate them immediately.



Import/export readily available although it’s not as uncomplicated as it could be– you require to first allow advanced email consents under Account Settings.

Storage space available for information and also photos


All strategies feature limitless storage space.

Pro Features



SPF and also DKIM are supported.

Own Domain


Different degrees of account gain access to

of course

The Account Owner can likewise designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a huge amount of assimilations as well as apps , almost 400.

Touchdown Page Builder


This is just readily available using their type contractor, and also it’s extremely standard. Instead, we ‘d recommend these free touchdown web page builders.

Client Support

3.5/ 5.

There are numerous channels of support, consisting of online chat, phone support, a understanding base as well as community-based assistance. I found that the conversation and also phone assistance weren’t constantly readily available, which was a little irritating.

Overall score.

3.6/ 5.

For a standard email tool, Constant Contact ticks most of the boxes. The major problem below, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves restate through their website, they are a tool for small companies. As well as, therefore, it’s worth examining them on these terms. As stated over, they certainly have sufficient of the basics covered to please most local business, and also if it were as straightforward as that after that we would certainly recommend them a lot more highly.

The concern, nowadays, is that there are a lot of other e-mail devices using much more than Constant Contact, and for a great deal less cash. This includes not only features, however additionally customer experience. For the amount you pay with Constant Contact, you could find yourself using a lot a lot more effective devices such as ActiveCampaign and also GetResponse.

They do grab points for their suitable deliverability prices, integrations ( especially social media sites integrations), and also for permitting various gain access to levels for separate customers. And with current improvements to automations and also reporting, and the addition of new features like a site builder, it does look like they’re making an initiative to improve the product. Their absence of innovative features makes it difficult to recommend them over others at this cost factor. (You’ll see we do not list them as a good Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would boldly claim that there might be other interests at play there.

Try Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before tried, and also it can not be compared to Constant Contact’s simple technique (it only features autoresponders). They likewise supply durable records and analysis tools. On top of that, they are also less expensive than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one email marketing tools on the market. It’s offered in 6 languages and also includes sophisticated automation options as well as a built-in CRM.
  • GetResponse is a strong alternative. It includes lots of innovative attributes (e.g. a webinar device), has outstanding automations as well as supplies one of the best spam as well as style screening devices we’ve ever used. That’s why Constant Contact fails when compared to GetResponse.

We have a detailed overview with the very best options to Constant Contact, check it out here. You can also try our Smart Finder to see which e-newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to get into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be better off having a look at any one of these CRMs for local business, which will certainly be far more economical. There are even plenty of superb free CRMs to select from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within company hrs Eastern time in order to terminate your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software application for local business. It securely shops your customer information and also offers a protected way to manage your clients.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability examinations.

In spite of these showy numbers and attributes, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state via their website, they are a tool for small businesses. The issue, these days, is that there are lots of various other email tools providing even much more than Constant Contact, as well as for a whole lot less cash. For the amount you pay with Constant Contact, you could locate yourself utilizing a lot extra effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can not be compared to Constant Contact’s simple method (it only features autoresponders).

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