Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Vs Exacttarget

Constant Contact have been in the email marketing video game since 1995. Throughout that time, they’ve handled to become one of one of the most pre-owned e-mail tools worldwide, after Mailchimp.

One point I saw is that Constant Contact is extremely usually the leading selection for several other evaluation sites. Naturally, I am curious to see if our detailed analysis produces the very same outcome.

You may have taken a look at the Constant Contact reviews offered by customers online, as well, as well as whilst they are pretty positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based upon a methodical method and utilizes our practical experience as well as knowledge of dozens of various other basic as well as advanced marketing automation devices.

What makes them unique is that they’ve included several functions throughout the years that few of their competitors sport, such as digital item downloads, event management, appointment organizing as well as social campaigns. These all include in the varied listing of email options readily available, in addition to automations and recurring newsletters.

Constant Contact brag a industry with around 400 applications and also combinations that cater to even the most particular niche of items. In spite of these showy numbers and attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s outs & ins and also check.
Learn below!

Constant Contact Summary

Constant Contact is directed in the direction of small companies, but their prices aren’t one of the most cost effective, particularly when you consider that their functions just aren’t that advanced. Strategies begin with $9.99/ month, however this only allows for 500 clients, as well as costs rise quite dramatically after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our total prices overview

Pros and also Cons


Is Constant Contact the ideal newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is quite distinct hereof, being one of minority e-mail advertising devices to permit you to take care of event tickets, registrations, as well as invites . Keep in mind that this function features its very own fees: 5.4% + $0.80 for every ticket marketed or purchase carried out.

Not suggested if:

You need advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t use one of the most innovative automations. While they do provide caused campaigns, autoresponders and deserted cart projects (for Shopify just), you’ll find that various other much more affordable tools provide similar degrees of automation– MailerLite and also Sendinblue.

Ranking details


Alleviate of Use

Generally it’s simple to browse, though a bit dull-looking. You can reach most areas within a couple of clicks, though as they’ve included more capability, some points have ended up being a little surprise, for example, automations.

E-newsletter Creation


The editor is fast, but light on attributes, particularly in the styling division. Besides that it’s easy to work with.



This is really fundamental, just permitting you to insert simple greetings or contact details. There is no if/then/else reasoning available.

Email kinds

Timeless, autoresponders, standard automations, reoccuring e-newsletters, A/B screening, occasion registrations, polls, discount coupons and also surveys .

Choice as well as Flexibility of Template Designs

Not negative. You can also begin from scratch, and utilize a useful function called ‘Brand your email’ to auto-generate a layout based on your web site’s shades and logo.

Email Marketing Automation

They use autoresponders and abandoned cart advocate Shopify as well as WooCommerce. It additionally creates pre-defined get in touch with sections based on your customers’ communications with your on the internet shop (e.g. repeat, lapsed and also possible clients). Automations based upon get in touch with triggers (e.g. email opens up, clicks) are also offered. It’s worth noting that the automations aren’t one of the most flexible, as you can’t actually integrate problems and also actions as you can in lots of other tools.

Listing Management

You can produce segments from call task, checklist membership, call information, tags, or ecommerce task. You can also develop a section from your get in touch with insights and tag calls based upon contact field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the type, and it merely supplies a summary box, fundamental field choices (which you can not add to) and afterwards a listing, or checklists, that individuals can check to be included in.


As you can see in our deliverability tests, Constant Contact does not execute as well severely, reaching the most prominent e-mail suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Records and Analysis

In addition to common open and click records, spam, bounce and unsubscribe prices are additionally available. You likewise get click warmth maps, as well as some beneficial summary reports such as open and click patterns, opens up by device, % of get in touches with involved, and also the majority of effective subject line. You can also compare campaigns. Advanced tracking such as social tracking isn’t readily available.


Below’s where it gets a bit hirsute. The device and also the website are only offered in English. You can select to transform a few of the non-editable e-mail areas (e.g. footer as well as privacy plan message) to among 10 languages offered, mainly European. Assistance as well as the knowledge base is available in 4 languages. Slightly confusing, however at the very least there’s some initiative to support multilingual users and also target markets.

Further Features

Spam- and Design-Testing

Spam testing isn’t readily available, nonetheless, there is a attribute to check the e-mail for errors ( missing out on web links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that enables you to preview exactly how emails will search for certain receivers, although this really did not seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and afterwards resent. They are moved into a put on hold bounce category if it happens once again. They have actually a ‘ suggested for elimination’ filter available to see these, but don’t remove them automatically.


of course

Import/export available although it’s not as simple as it could be– you require to initially allow innovative email permissions under Account Settings.

Storage space readily available for information as well as photos


All plans include limitless storage.

Pro Features


of course

SPF as well as DKIM are sustained.

Very own Domain


Different levels of account gain access to


The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a huge quantity of apps and also integrations , nearly 400.

Landing Page Builder


This is just readily available through their type home builder, and also it’s really basic. Rather, we would certainly suggest these cost-free touchdown page contractors.

Client Support

3.5/ 5.

There are several channels of assistance, including real-time conversation, phone assistance, a expertise base as well as community-based support. I found that the chat and also phone support weren’t constantly available, which was a little discouraging.

General rating.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks a lot of the boxes. The main issue right here, though, is that they’re asking a costs rate for a sub-premium product.


As Constant Contact themselves repeat via their site, they are a device for local business. And also, as such, it’s worth evaluating them on these terms. As mentioned above, they most definitely have sufficient of the fundamentals covered to satisfy most small businesses, and also if it were as straightforward as that then we ‘d advise them extra very.

The problem, these days, is that there are lots of other email devices providing even more than Constant Contact, and also for a whole lot much less money. This consists of not just features, yet likewise user experience. For the amount you pay with Constant Contact, you could discover on your own using much a lot more effective tools such as ActiveCampaign as well as GetResponse.

They do pick up points for their good deliverability rates, combinations (particularly social networks integrations), and also for permitting different access levels for separate customers. As well as with recent enhancements to automations as well as coverage, and the addition of new functions like a web site home builder, it does look like they’re making an initiative to enhance the item. Their absence of innovative functions makes it challenging to recommend them over others at this rate point. (You’ll see we do not provide them as a good Mailchimp choice, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would strongly assert that there might be other passions at play there.

Try Constant Contact now absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simplified technique (it just includes autoresponders). They also supply robust records and also evaluation tools. On top of that, they are also more affordable than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email marketing devices on the marketplace. It’s available in 6 languages and also includes sophisticated automation alternatives as well as a built-in CRM.
  • GetResponse is a solid alternative. It features many advanced functions (e.g. a webinar device), uses as well as has excellent automations among the best spam and also layout testing devices we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a in-depth guide with the most effective alternatives to Constant Contact, check it out right here. You can additionally check out our Smart Finder to see which e-newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to obtain into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. At $399/month, you ‘d be a lot far better off taking a look at any of these CRMs for tiny companies, which will be much much more budget friendly. There are also lots of exceptional cost-free CRMs to choose from.

How can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software program for small businesses. It safely stores your customer information as well as offers a safe way to manage your clients.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability examinations.

Regardless of these fancy numbers and also functions, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves state through their site, they are a device for little services. The concern, these days, is that there are lots of other email tools using also a lot more than Constant Contact, and also for a whole lot much less cash. For the amount you pay with Constant Contact, you could discover on your own using a lot more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simplified approach (it just features autoresponders).

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