Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Waltham Glassdoor

Constant Contact have actually remained in the email marketing video game given that 1995. Throughout that time, they’ve managed to become one of one of the most pre-owned email tools worldwide, after Mailchimp.

Something I noticed is that Constant Contact is very typically the leading choice for numerous other testimonial internet sites. Normally, I wonder to see if our thorough analysis produces the same outcome.

You might have had a look at the Constant Contact reviews used by customers online, as well, and also whilst they are pretty favorable, they might not give you the whole picture. Our review of Constant Contact is based upon a systematic technique and uses our useful experience and also knowledge of lots of other simple as well as advanced advertising and marketing automation tools.

What makes them unique is that they’ve included a number of features for many years that few of their rivals sport, such as digital item downloads, event management, visit scheduling as well as social campaigns. These all include in the diverse list of email alternatives available, in addition to automations and reoccuring newsletters.

Constant Contact brag a industry with around 400 apps as well as combinations that deal with even the most specific niche of products. Yet regardless of these flashy numbers as well as attributes, rate of interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Enough factor for us to take a more detailed consider Constant Contact’s outs & ins and examine if it’s still appropriate in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards local business, however their prices aren’t the most cost effective, especially when you consider that their functions simply aren’t that progressed. Plans begin with $9.99/ month, however this just permits 500 customers, and rates increase quite dramatically after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our full pricing overview

Cons and also pros


Is Constant Contact the appropriate newsletter solution for you?

Suggested if:

You run events:

Constant Contact is quite special in this regard, being among the few e-mail advertising and marketing tools to enable you to handle occasion tickets, invites, as well as registrations . Remember that this attribute features its very own costs: 5.4% + $0.80 for each and every ticket sold or transaction conducted.

Not advised if:

You require innovative automation:

Remarkably, for the costs it charges, Constant Contact does not provide the most innovative automations. While they do provide triggered projects, autoresponders and also deserted cart projects (for Shopify just), you’ll find that other more affordable tools offer similar degrees of automation– MailerLite as well as Sendinblue, for example.

Ranking information


Ease of Use

Normally it’s simple to browse, though a bit dull-looking. You can reach many locations within a number of clicks, though as they’ve added extra performance, some points have become a little surprise, as an example, automations.

Newsletter Creation


The editor is quickly, yet light on attributes, specifically in the designing division. Aside from that it’s easy to collaborate with.



This is really basic, just permitting you to insert simple introductions or call information. There is no if/then/else reasoning offered.

Email types

Timeless, autoresponders, standard automations, recurring newsletters, A/B screening, occasion enrollments, surveys, promo codes and also polls .

Option and Flexibility of Template Designs

Not poor. You can also start from scratch, and also use a useful function called ‘Brand your email’ to auto-generate a template based on your internet site’s shades and also logo design.

Email Marketing Automation

They use autoresponders and abandoned cart campaigns for Shopify and WooCommerce. It also generates pre-defined call sectors based upon your consumers’ interactions with your online store (e.g. repeat, lapsed as well as prospective customers). Automations based upon call triggers (e.g. email opens, clicks) are also readily available. It’s worth noting that the automations aren’t the most adaptable, as you can not really incorporate problems and activities as you can in many other tools.

List Management

You can produce sectors from call task, checklist membership, contact details, tags, or ecommerce activity. You can likewise produce a section from your get in touch with insights as well as tag get in touches with based upon contact area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the type, and it just uses a description box, basic area choices (which you can’t contribute to) and afterwards a listing, or checklists, that individuals can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform too severely, reaching the most prominent e-mail carriers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records and Analysis

In addition to typical open and click records, spam, bounce and also unsubscribe prices are also offered. You additionally get click warm maps, as well as some helpful overview reports such as open and click trends, opens by device, % of contacts engaged, as well as the majority of successful subject line.


Here’s where it obtains a bit unshaven. The website and the tool are only readily available in English. You can pick to change some of the non-editable e-mail sections (e.g. footer and privacy plan message) to one of 10 languages readily available, mainly European. Support and also the knowledge base is offered in 4 languages. Somewhat complicated, but at the very least there’s some initiative to support multilingual individuals as well as target markets.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nevertheless, there is a feature to check the e-mail for errors ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s likewise a device that allows you to sneak peek how emails will certainly try to find particular receivers, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management

of course

Soft bounces are put on short-lived hold for 15 days, and after that resent. They are relocated into a suspended bounce group if it occurs once again. They have actually a ‘recommended for elimination’ filter readily available to view these, but don’t eliminate them instantly.


of course

Import/export readily available although it’s not as simple as it could be– you need to initially enable innovative e-mail consents under Account Settings.

Storage offered for data and images


All strategies feature endless storage.

Pro Features


of course

SPF and also DKIM are supported.

Own Domain


Different degrees of account accessibility


The Account Owner can additionally designate functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a large amount of combinations as well as apps , practically 400.

Touchdown Page Builder

of course

This is just available via their form builder, and also it’s really fundamental. Rather, we would certainly advise these cost-free landing page home builders.

Client Support

3.5/ 5.

There are a number of networks of support, consisting of online conversation, phone support, a expertise base and also community-based support. I found that the chat and phone assistance weren’t always offered, which was a little aggravating.

Total ranking.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks most of packages. The primary problem here, however, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves state with their website, they are a tool for small businesses. And also, because of this, it’s worth evaluating them on these terms. As stated above, they definitely have enough of the essentials covered to please most small companies, and if it were as easy as that after that we would certainly recommend them more highly.

The concern, nowadays, is that there are plenty of other email devices offering a lot more than Constant Contact, and also for a lot much less cash. This includes not just includes, but additionally individual experience. As a matter of fact, for the quantity you pay with Constant Contact, you can find yourself utilizing a lot more powerful devices such as ActiveCampaign and also GetResponse.

They do pick up points for their respectable deliverability rates, assimilations ( specifically social media sites assimilations), and also for permitting various accessibility degrees for different users. And also with recent enhancements to automations as well as coverage, as well as the addition of new functions like a website home builder, it does look like they’re making an initiative to improve the item. Their lack of innovative functions makes it difficult to suggest them over others at this rate point. (You’ll see we don’t provide them as a great Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would strongly claim that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before tried, and also it can not be compared to Constant Contact’s simple technique (it just features autoresponders). They also supply durable records and analysis tools. They are even more affordable than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail marketing tools on the marketplace. It’s readily available in 6 languages and includes sophisticated automation alternatives and a integrated CRM.
  • GetResponse is a strong alternative. It features several sophisticated attributes (e.g. a webinar tool), supplies and has exceptional automations among the best spam and also style testing tools we’ve ever made use of. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a detailed guide with the most effective alternatives to Constant Contact, check it out here. You can also check out our Smart Finder to see which e-newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you would certainly be much better off taking a look at any of these CRMs for small businesses, which will be much much more cost effective. There are also plenty of outstanding totally free CRMs to choose from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software for small businesses. It safely shops your consumer information and provides a protected means to handle your customers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

In spite of these showy numbers and also features, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate via their site, they are a device for little organizations. The issue, these days, is that there are plenty of other e-mail devices offering also a lot more than Constant Contact, as well as for a great deal much less cash. For the amount you pay with Constant Contact, you can locate on your own using a lot extra powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and it can not be contrasted to Constant Contact’s simple strategy (it just includes autoresponders).

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