Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Webinar Wednesday

Constant Contact have remained in the email marketing video game given that 1995. During that time, they’ve managed to turn into one of the most used email devices in the world, after Mailchimp.

One point I saw is that Constant Contact is extremely frequently the top option for several various other evaluation websites. Naturally, I am curious to see if our in-depth evaluation creates the very same result.

You could have had a look at the Constant Contact testimonials used by individuals online, too, as well as whilst they are quite positive, they may not offer you the whole picture. Our review of Constant Contact is based upon a methodical method as well as uses our functional experience as well as expertise of lots of various other basic and also innovative marketing automation devices.

What makes them special is that they’ve included several attributes throughout the years that few of their rivals sporting activity, such as digital item downloads, event management, consultation organizing and social projects. These all include in the diverse checklist of e-mail alternatives offered, in addition to automations as well as recurring newsletters.

Constant Contact brag a market with around 400 applications and combinations that accommodate also one of the most specific niche of items. Yet regardless of these fancy numbers as well as functions, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a closer look at Constant Contact’s ins & outs as well as inspect.
Find out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, but their costs aren’t one of the most affordable, particularly when you think about that their functions just aren’t that advanced. Plans start from $9.99/ month, however this only permits 500 customers, and also rates increase pretty greatly afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our complete pricing guide

Pros and also Cons


Is Constant Contact the appropriate e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather distinct in this regard, being one of minority email marketing tools to enable you to take care of event tickets, invites, and enrollments . Bear in mind that this feature features its very own costs: 5.4% + $0.80 for every ticket sold or transaction performed.

Not advised if:

You need innovative automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t offer one of the most sophisticated automations. While they do provide triggered campaigns, autoresponders and deserted cart projects (for Shopify just), you’ll discover that other much cheaper devices supply comparable degrees of automation– MailerLite and Sendinblue.

Ranking details


Relieve of Use

Usually it’s very easy to navigate, though a little bit dull-looking. You can reach most places within a number of clicks, though as they’ve included extra performance, some points have actually become a little hidden, as an example, automations.

E-newsletter Creation


The editor is quick, but light on attributes, especially in the designing department. Aside from that it’s very easy to deal with.



This is extremely standard, only enabling you to put simple greetings or contact details. There is no if/then/else logic readily available.

Email types

Traditional, autoresponders, basic automations, reoccuring newsletters, A/B screening, event enrollments, surveys, vouchers and polls .

Option as well as Flexibility of Template Designs

Not bad. You can additionally begin from scrape, and utilize a convenient attribute called ‘Brand your email’ to auto-generate a design template based on your website’s shades as well as logo design.

Email Marketing Automation

They offer autoresponders as well as abandoned cart advocate Shopify as well as WooCommerce. It likewise generates pre-defined contact segments based on your clients’ interactions with your online store (e.g. repeat, expired as well as potential customers). Automations based upon contact triggers (e.g. e-mail opens up, clicks) are likewise readily available. It’s worth keeping in mind that the automations aren’t the most flexible, as you can’t really combine problems as well as activities as you can in several other tools.

List Management

You can develop segments from call activity, listing subscription, get in touch with information, tags, or ecommerce activity. You can likewise produce a sector from your contact understandings and also tag contacts based upon call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, as well as it merely supplies a description box, standard area options (which you can not include in) and afterwards a checklist, or checklists, that people can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not carry out as well severely, getting to the most prominent e-mail providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports and also Analysis

In enhancement to conventional open and click records, spam, bounce as well as unsubscribe prices are also offered. You likewise get click warm maps, as well as some helpful review records such as open as well as click trends, opens by device, % of calls involved, and also many successful subject line.


The tool as well as the site are only offered in English. You can choose to change some of the non-editable e-mail areas (e.g. footer and privacy policy message) to one of 10 languages offered, mainly European.

Further Features

Spam- and also Design-Testing

Spam screening isn’t offered, nevertheless, there is a function to examine the email for errors (missing web links, placeholder message that hasn’t been updated, etc). There’s also a tool that enables you to preview just how emails will look for particular receivers, although this really did not seem to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management

of course

Soft bounces are put on short-lived hold for 15 days, and then frown at. They are relocated right into a put on hold bounce group if it occurs once more. They have actually a ‘ advised for removal’ filter available to see these, but don’t eliminate them automatically.



Import/export offered although it’s not as uncomplicated as maybe– you require to initially enable advanced email permissions under Account Settings.

Storage space readily available for pictures and information


All strategies come with unrestricted storage space.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Various degrees of account gain access to


The Account Owner can likewise appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a massive amount of integrations and also applications , nearly 400.

Landing Page Builder


This is just available via their type home builder, as well as it’s really fundamental. Instead, we ‘d advise these complimentary landing page home builders.

Client Support

3.5/ 5.

There are numerous networks of support, including live chat, phone support, a knowledge base as well as community-based assistance. Nevertheless, I found that the chat and also phone assistance weren’t constantly readily available, which was a little irritating. When I had the ability to acquire chat assistance, nonetheless, I did find them to be beneficial as well as receptive . Bear in mind that you’ll need to employ order to cancel your subscription, which is quite annoying.

Overall rating.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks a lot of the boxes. The primary issue below, however, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves restate through their website, they are a device for local business. And, because of this, it’s worth examining them on these terms. As pointed out over, they most definitely have sufficient of the essentials covered to satisfy most local business, as well as if it were as basic as that then we would certainly advise them extra highly.

The problem, nowadays, is that there are a lot of other e-mail tools providing much more than Constant Contact, as well as for a whole lot much less money. This consists of not only features, yet also customer experience. For the amount you pay with Constant Contact, you could find on your own utilizing a lot more effective tools such as ActiveCampaign as well as GetResponse.

They do pick up factors for their decent deliverability rates, combinations (particularly social media combinations), as well as for enabling different gain access to degrees for different individuals. As well as with current improvements to automations as well as coverage, and the addition of brand-new features like a internet site contractor, it does look like they’re making an initiative to improve the product. Yet their lack of innovative functions makes it tough to advise them over others at this price point. (You’ll see we don’t list them as a great Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would boldly assert that there may be other passions at play there.

Try Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever tried, and also it can’t be compared to Constant Contact’s simple strategy (it just features autoresponders). They also provide durable reports as well as analysis devices. In addition to that, they are even more affordable than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one e-mail marketing tools on the marketplace. It’s readily available in 6 languages and features sophisticated automation alternatives as well as a integrated CRM.
  • GetResponse is a solid option. It includes lots of innovative functions (e.g. a webinar device), provides and also has superb automations one of the most effective spam as well as layout screening tools we’ve ever made use of. That’s why Constant Contact fails when compared to GetResponse.

We have a detailed guide with the most effective alternatives to Constant Contact, check it out here. You can also check out our Smart Finder to see which newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to get right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. At $399/month, you ‘d be a lot far better off taking a look at any of these CRMs for small businesses, which will be much extra budget-friendly. There are also plenty of exceptional free CRMs to select from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to cancel your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software program for small companies. It safely shops your consumer information and offers a safe way to handle your customers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are constantly excellent in our bi-annual deliverability tests.

In spite of these flashy numbers as well as attributes, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state through their site, they are a device for tiny services. The problem, these days, is that there are lots of other e-mail devices using even much more than Constant Contact, as well as for a great deal less cash. For the amount you pay with Constant Contact, you can locate on your own utilizing much a lot more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplistic strategy (it only includes autoresponders).

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