Constant Contact - Create Email Marketing Campaigns Like a Pro

Crunchbase Constant Contact

Constant Contact have been in the email advertising game since 1995. Throughout that time, they’ve taken care of to become one of the most pre-owned email devices in the world, after Mailchimp.

One thing I discovered is that Constant Contact is extremely typically the leading selection for many other evaluation internet sites. Naturally, I wonder to see if our detailed analysis creates the same outcome.

You might have had a look at the Constant Contact evaluations supplied by individuals online, as well, and also whilst they are quite positive, they might not give you the whole picture. Our review of Constant Contact is based upon a systematic method and also utilizes our practical experience as well as knowledge of lots of other easy as well as sophisticated marketing automation devices.

What makes them special is that they’ve included numerous features throughout the years that few of their rivals sport, such as digital product downloads, occasion management, visit scheduling and social projects. These all contribute to the diverse listing of email alternatives available, in addition to automations and repeating newsletters.

Constant Contact boast a industry with around 400 apps and integrations that satisfy also one of the most specific niche of products. In spite of these fancy numbers as well as attributes, passion in Constant Contact appears to be on the decline, at least according to Google Trends. Sufficient factor for us to take a closer look at Constant Contact’s ins & outs and examine if it’s still relevant in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is routed towards small companies, yet their rates aren’t one of the most affordable, specifically when you take into consideration that their functions simply aren’t that progressed. Plans start from $9.99/ month, however this only permits 500 subscribers, and also prices climb quite greatly afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our total prices overview

Cons as well as pros

PROS CONS

Is Constant Contact the appropriate newsletter service for you?

Advised if:

You run events:

Constant Contact is fairly one-of-a-kind in this regard, being one of the few email marketing devices to permit you to manage event registrations, tickets, as well as invites . Keep in mind that this function features its very own fees: 5.4% + $0.80 for each and every ticket marketed or deal carried out.

Not recommended if:

You require advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer one of the most innovative automations. While they do use set off projects, autoresponders and also deserted cart campaigns (for Shopify just), you’ll find that other much less costly tools offer similar levels of automation– MailerLite and Sendinblue.

Rating details

CRITERION RATING COMMENTS

Alleviate of Use

Normally it’s very easy to navigate, though a little bit dull-looking. You can reach most places within a number of clicks, though as they’ve included much more performance, some points have come to be a little concealed, for instance, automations.

E-newsletter Creation

Editor

The editor is fast, yet light on attributes, specifically in the designing division. In addition to that it’s simple to work with.

Customization

of course

This is very basic, only allowing you to insert basic greetings or get in touch with information. There is no if/then/else logic available.

Email types

Timeless, autoresponders, standard automations, recurring newsletters, A/B screening, occasion registrations, studies, promo codes as well as polls .

Choice as well as Flexibility of Template Designs

Not bad. You can likewise begin from scratch, and also make use of a convenient attribute called ‘Brand your e-mail’ to auto-generate a design template based on your internet site’s colors and logo.

Email Marketing Automation

It also produces pre-defined contact sections based on your customers’ communications with your on-line shop (e.g. repeat, lapsed and also possible customers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are also readily available.

Listing Management

You can produce sections from contact activity, listing subscription, call information, tags, or ecommerce activity. You can likewise develop a section from your contact insights as well as tag contacts based upon contact area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the kind, and also it merely uses a description box, standard area alternatives (which you can not include in) and afterwards a checklist, or lists, that people can examine to be contributed to.

Deliverability

As you can see in our deliverability examinations, Constant Contact does not execute as well badly, reaching the most prominent e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Records as well as Analysis

Along with typical open and also click records, spam, bounce and also unsubscribe prices are likewise offered. You likewise obtain click warm maps, and some beneficial review records such as open and click patterns, opens up by tool, % of calls engaged, and also the majority of successful subject line. You can likewise contrast projects. Progressed tracking such as social tracking isn’t offered.

Languages

The device and also the site are just readily available in English. You can select to change some of the non-editable email sections (e.g. footer and also personal privacy plan message) to one of 10 languages readily available, mostly European.

More Features

Spam- as well as Design-Testing

Spam screening isn’t offered, nevertheless, there is a function to check the e-mail for errors (missing web links, placeholder message that hasn’t been upgraded, etc). There’s likewise a tool that permits you to preview exactly how e-mails will seek particular receivers, although this didn’t seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Jump Management

yes

Soft bounces are positioned on temporary hold for 15 days, and after that dislike. If it happens once again, they are moved into a put on hold bounce category. They have a ‘recommended for removal’ filter readily available to check out these, yet don’t eliminate them automatically.

Blocklist

indeed

Import/export available although it’s not as uncomplicated as maybe– you need to first allow advanced email consents under Account Settings.

Storage space readily available for pictures as well as information

Unlimited

All plans come with limitless storage space.

Pro Features

Authentication

yes

SPF and also DKIM are sustained.

Own Domain

no

Various degrees of account gain access to

indeed

The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.

Assimilations

of course

Constant Contact provide a substantial quantity of applications and combinations , almost 400.

Landing Page Builder

yes

This is only available through their form home builder, as well as it’s extremely basic. Instead, we ‘d suggest these cost-free landing page contractors.

Client Support

3.5/ 5.

There are several networks of assistance, including online chat, phone assistance, a expertise base and also community-based support. I found that the conversation and phone assistance weren’t always offered, which was a little discouraging.

General score.

3.6/ 5.

For a standard email tool, Constant Contact ticks a lot of the boxes. The primary concern right here, however, is that they’re asking a costs cost for a sub-premium item.

Final thought.

As Constant Contact themselves state through their website, they are a device for small companies. And also, therefore, it’s worth assessing them on these terms. As stated over, they most definitely have enough of the essentials covered to satisfy most small companies, as well as if it were as straightforward as that after that we would certainly suggest them a lot more extremely.

The issue, these days, is that there are lots of various other email devices using even more than Constant Contact, and for a whole lot much less cash. This includes not only includes, yet additionally customer experience. For the quantity you pay with Constant Contact, you might find yourself utilizing a lot more powerful devices such as ActiveCampaign and also GetResponse.

And with recent improvements to automations and coverage, and also the addition of brand-new features like a web site building contractor, it does look like they’re making an effort to boost the product. Their absence of sophisticated features makes it tough to advise them over others at this price factor.

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would boldly assert that there could be other interests at play there.

Try Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.

ActiveCampaign.

# 1.

Sendinblue testimonial.

Sendinblue.

# 2.

GetResponse.

GetResponse.

# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever tried, as well as it can not be compared to Constant Contact’s simplified method (it only features autoresponders). They likewise use durable records and also evaluation devices. They are even more affordable than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email advertising and marketing devices on the market. It’s offered in 6 languages as well as includes innovative automation options and a built-in CRM.
  • GetResponse is a strong choice. It includes lots of sophisticated functions (e.g. a webinar tool), has exceptional automations and provides among the very best spam and also style screening tools we’ve ever before utilized. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a comprehensive guide with the best alternatives to Constant Contact, check it out below. You can also try our Smart Finder to see which e-newsletter solution is finest suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you ‘d such as to enter the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you ‘d be a lot better off taking a look at any of these CRMs for tiny organizations, which will be far extra affordable. There are also a lot of exceptional free CRMs to choose from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising and marketing software for small businesses. It safely shops your consumer data and uses a safe means to handle your subscribers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are consistently excellent in our bi-annual deliverability tests.

In spite of these flashy numbers and attributes, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves restate via their website, they are a tool for small services. The problem, these days, is that there are plenty of various other email devices supplying also a lot more than Constant Contact, and also for a lot much less money. For the quantity you pay with Constant Contact, you can find on your own utilizing a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplistic technique (it just includes autoresponders).

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