Constant Contact - Create Email Marketing Campaigns Like a Pro

Dana Nelson Constant Contact

Constant Contact have been in the e-mail advertising and marketing video game given that 1995. Throughout that time, they’ve taken care of to become one of one of the most pre-owned email tools worldwide, after Mailchimp.

One point I discovered is that Constant Contact is very commonly the top selection for lots of other review sites. Naturally, I wonder to see if our thorough evaluation produces the exact same result.

You might have checked out the Constant Contact testimonials provided by customers online, also, and whilst they are rather positive, they might not provide you the whole picture. Our evaluation of Constant Contact is based on a systematic approach and utilizes our useful experience and knowledge of dozens of various other straightforward and also advanced marketing automation devices.

What makes them special is that they’ve added a number of attributes over the years that few of their competitors sport, such as electronic item downloads, event management, appointment organizing and also social projects. These all include in the varied listing of email choices offered, along with automations and recurring newsletters.

Constant Contact brag a market with around 400 apps as well as assimilations that deal with also the most specific niche of items. In spite of these fancy numbers and functions, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a closer look at Constant Contact’s outs & ins and examine.
Learn below!

Constant Contact Summary

Constant Contact is routed towards small businesses, yet their rates aren’t one of the most cost effective, specifically when you consider that their features simply aren’t that advanced. Plans start from $9.99/ month, yet this just permits 500 clients, and costs climb pretty greatly afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our total pricing guide

Cons and also pros


Is Constant Contact the right e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is rather special in this regard, being among minority e-mail marketing devices to enable you to take care of occasion registrations, invites, and also tickets . Bear in mind that this attribute features its very own fees: 5.4% + $0.80 for each ticket sold or transaction conducted.

Not suggested if:

You require innovative automation:

Surprisingly, for the premium it bills, Constant Contact does not supply the most innovative automations. While they do use triggered campaigns, autoresponders and abandoned cart projects (for Shopify only), you’ll discover that other much cheaper devices provide comparable levels of automation– MailerLite and Sendinblue, as an example.

Score details


Alleviate of Use

Typically it’s simple to browse, though a little bit dull-looking. You can reach a lot of areas within a number of clicks, though as they’ve added much more capability, some points have actually ended up being a little concealed, as an example, automations.

E-newsletter Creation


The editor is fast, however light on functions, especially in the designing division. In addition to that it’s simple to deal with.



This is very standard, just permitting you to insert easy greetings or get in touch with details. There is no if/then/else logic readily available.

Email types

Timeless, autoresponders, standard automations, recurring e-newsletters, A/B testing, occasion enrollments, surveys, promo codes and also surveys .

Option as well as Flexibility of Template Designs

Not poor. You can likewise start from scrape, and also make use of a convenient feature called ‘Brand your e-mail’ to auto-generate a template based on your website’s shades as well as logo design.

Email Marketing Automation

It likewise creates pre-defined get in touch with sectors based on your customers’ interactions with your on-line shop (e.g. repeat, expired and also prospective customers). Automations based on get in touch with triggers (e.g. email opens, clicks) are also offered.

List Management

You can produce sections from get in touch with activity, list subscription, contact information, tags, or ecommerce activity. You can also produce a sector from your call understandings and also tag calls based upon contact field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, and it merely uses a summary box, fundamental field choices (which you can’t add to) and afterwards a checklist, or lists, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not carry out as well terribly, reaching one of the most preferred email carriers (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Records and Analysis

In addition to common open as well as click reports, spam, bounce and also unsubscribe prices are also available. You also obtain click warm maps, as well as some valuable summary reports such as open and also click fads, opens by tool, % of calls engaged, and the majority of effective subject line. You can also contrast campaigns. Nevertheless, advanced tracking such as social monitoring isn’t readily available.


The website as well as the tool are only offered in English. You can select to change some of the non-editable email sections (e.g. footer as well as privacy plan message) to one of 10 languages offered, primarily European.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t readily available, however, there is a attribute to examine the email for errors (missing web links, placeholder text that hasn’t been updated, etc). There’s additionally a tool that permits you to sneak peek how e-mails will certainly try to find details recipients, although this really did not appear to work when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 tests, it’s a little high.

Bounce Management


Soft bounces are put on temporary hold for 15 days, and after that resent. They are moved into a put on hold bounce category if it happens again. They have a ‘ suggested for elimination’ filter offered to check out these, but do not remove them automatically.



Import/export offered although it’s not as straightforward as it could be– you need to first allow advanced email consents under Account Settings.

Storage space available for pictures and also data


All plans feature unrestricted storage.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Different degrees of account access


The Account Owner can also appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a substantial quantity of combinations and also applications , nearly 400.

Touchdown Page Builder


This is just offered using their form builder, and also it’s really fundamental. Instead, we would certainly recommend these totally free landing page building contractors.

Consumer Support

3.5/ 5.

There are numerous networks of assistance, including real-time chat, phone assistance, a understanding base as well as community-based assistance. I found that the chat and also phone support weren’t constantly readily available, which was a little irritating.

Total rating.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks the majority of packages. The major concern right here, however, is that they’re asking a premium cost for a sub-premium item.

Final thought.

As Constant Contact themselves repeat through their website, they are a device for local business. And, as such, it’s worth evaluating them on these terms. As discussed above, they definitely have enough of the fundamentals covered to satisfy most small companies, as well as if it were as easy as that after that we would certainly suggest them extra very.

The concern, these days, is that there are lots of various other email tools using a lot more than Constant Contact, and for a whole lot much less cash. This includes not just features, however additionally user experience. For the quantity you pay with Constant Contact, you can locate yourself utilizing much extra powerful tools such as ActiveCampaign as well as GetResponse.

And with current enhancements to automations as well as coverage, and also the enhancement of brand-new attributes like a internet site home builder, it does look like they’re making an initiative to boost the item. Their lack of innovative functions makes it difficult to suggest them over others at this cost factor.

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would strongly claim that there may be other passions at play there.

Attempt Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplified approach (it just includes autoresponders). They likewise use robust reports and also analysis devices. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail advertising devices on the marketplace. It’s available in 6 languages and includes innovative automation alternatives as well as a built-in CRM.
  • GetResponse is a strong option. It comes with many advanced features (e.g. a webinar tool), uses as well as has superb automations one of the best spam as well as layout screening tools we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a thorough overview with the most effective choices to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact comparison if you would certainly such as to get right into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. At $399/month, you would certainly be much better off taking a look at any of these CRMs for little businesses, which will be far much more budget friendly. There are also a lot of exceptional free CRMs to pick from.

Just how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software program for local business. It safely shops your consumer data as well as provides a protected method to manage your subscribers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are constantly excellent in our bi-annual deliverability tests.

Despite these flashy numbers and attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat through their website, they are a device for small organizations. The concern, these days, is that there are lots of various other e-mail devices offering also a lot more than Constant Contact, as well as for a lot less money. For the quantity you pay with Constant Contact, you could locate yourself making use of a lot extra effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplified strategy (it only features autoresponders).

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