Constant Contact - Create Email Marketing Campaigns Like a Pro

Define Contact List In Constant Contact

Constant Contact have actually been in the e-mail marketing video game since 1995. During that time, they’ve handled to turn into one of the most pre-owned email tools in the world, after Mailchimp.

One point I noticed is that Constant Contact is very commonly the leading option for many other evaluation sites. Normally, I wonder to see if our detailed analysis generates the exact same result.

You might have taken a look at the Constant Contact reviews used by customers online, as well, and also whilst they are rather positive, they might not provide you the whole picture. Our evaluation of Constant Contact is based upon a methodical method and utilizes our functional experience and understanding of dozens of other straightforward as well as sophisticated advertising and marketing automation devices.

What makes them unique is that they’ve included a number of attributes throughout the years that few of their competitors sport, such as digital product downloads, event management, appointment scheduling as well as social projects. These all include in the diverse list of email alternatives readily available, in addition to automations and also reoccuring newsletters.

Constant Contact boast a marketplace with around 400 applications and assimilations that accommodate also the most particular niche of products. Yet in spite of these fancy numbers and attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a better look at Constant Contact’s ins & outs as well as check.
Figure out listed below!

Constant Contact Summary

Constant Contact is routed towards local business, but their prices aren’t one of the most budget friendly, specifically when you consider that their functions just aren’t that progressed. Plans begin with $9.99/ month, yet this just enables 500 subscribers, and prices rise rather sharply afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our total rates guide

Cons as well as pros


Is Constant Contact the appropriate e-newsletter service for you?

Suggested if:

You run events:

Constant Contact is fairly special hereof, being just one of minority e-mail marketing tools to enable you to manage event tickets, enrollments, and also invitations . Remember that this attribute features its very own charges: 5.4% + $0.80 for every ticket marketed or transaction carried out.

Not recommended if:

You need advanced automation:

Remarkably, for the premium it charges, Constant Contact doesn’t use the most sophisticated automations. While they do provide caused campaigns, autoresponders as well as deserted cart projects (for Shopify just), you’ll discover that other more affordable devices use comparable degrees of automation– MailerLite and Sendinblue, for example.

Score details


Ease of Use

Usually it’s simple to browse, though a little bit dull-looking. You can reach the majority of places within a couple of clicks, though as they’ve added more functionality, some points have ended up being a little concealed, for example, automations.

Newsletter Creation


The editor is quickly, but light on functions, particularly in the designing department. Apart from that it’s very easy to collaborate with.


of course

This is extremely fundamental, only allowing you to insert straightforward introductions or call details. There is no if/then/else logic available.

Email kinds

Classic, autoresponders, basic automations, recurring newsletters, A/B testing, event enrollments, coupons, studies and surveys .

Option and also Flexibility of Template Designs

Not bad. There are about 200 (!) templates to choose from, with differing degrees of quality (some are good, while others look a little fundamental as well as outdated). You can likewise start from scratch, and also use a handy feature called ‘Brand your e-mail’ to auto-generate a template based upon your site’s shades as well as logo design.

Email Marketing Automation

It also creates pre-defined contact sectors based on your customers’ communications with your online shop (e.g. repeat, lapsed and prospective clients). Automations based on call triggers (e.g. e-mail opens, clicks) are also available.

List Management

You can develop sections from contact task, list membership, get in touch with information, tags, or ecommerce activity. You can also create a section from your contact insights and also tag contacts based upon call area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the type, and also it just offers a summary box, fundamental field choices (which you can not include in) and then a checklist, or lists, that people can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not execute too terribly, reaching one of the most preferred email carriers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Records as well as Analysis

In enhancement to basic open and also click records, spam, bounce as well as unsubscribe rates are additionally offered. You also obtain click heat maps, and also some beneficial introduction records such as open and click fads, opens by gadget, % of get in touches with engaged, as well as most effective subject line.


The site and also the device are only readily available in English. You can select to alter some of the non-editable e-mail sections (e.g. footer and also personal privacy plan message) to one of 10 languages available, mostly European.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t offered, nonetheless, there is a feature to check the email for errors ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a tool that permits you to preview how emails will certainly seek particular receivers, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 tests, it’s a little high.

Bounce Management


Soft bounces are put on momentary hold for 15 days, and after that dislike. If it happens once more, they are relocated into a suspended bounce category. They have a ‘recommended for elimination’ filter available to check out these, but do not eliminate them immediately.



Import/export readily available although it’s not as uncomplicated as maybe– you need to first make it possible for sophisticated email approvals under Account Settings.

Storage readily available for information as well as pictures


All plans feature unlimited storage.

Pro Features


of course

SPF and DKIM are supported.

Own Domain


Different levels of account accessibility


The Account Owner can also assign roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a substantial amount of integrations as well as apps , practically 400.

Landing Page Builder


This is just offered via their type contractor, and it’s very standard. Instead, we ‘d recommend these totally free landing web page contractors.

Customer Support

3.5/ 5.

There are a number of channels of support, including real-time chat, phone assistance, a knowledge base and also community-based support. Nonetheless, I located that the conversation and also phone assistance weren’t always readily available, which was a little discouraging. When I had the ability to acquire chat support, nevertheless, I did locate them to be valuable as well as receptive . Keep in mind that you’ll require to employ order to cancel your membership, which is quite annoying.

Total ranking.

3.6/ 5.

For a basic email device, Constant Contact ticks most of the boxes. The main problem below, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves reiterate via their website, they are a device for small companies. And also, as such, it’s worth examining them on these terms. As pointed out over, they definitely have sufficient of the fundamentals covered to please most small businesses, and also if it were as straightforward as that then we ‘d suggest them extra extremely.

The issue, these days, is that there are lots of various other e-mail devices providing much more than Constant Contact, as well as for a lot less money. This consists of not just includes, however also user experience. As a matter of fact, for the amount you pay with Constant Contact, you might find yourself making use of a lot more powerful devices such as ActiveCampaign as well as GetResponse.

They do pick up points for their suitable deliverability prices, assimilations ( specifically social networks integrations), and for permitting different access levels for separate customers. And with current improvements to automations as well as reporting, as well as the enhancement of brand-new features like a website building contractor, it does look like they’re making an effort to improve the item. However their lack of advanced functions makes it hard to recommend them over others at this cost point. (You’ll see we do not provide them as a great Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there could be various other passions at play there.

Try Constant Contact now for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simplified approach (it just includes autoresponders). They additionally provide robust records and also evaluation tools. On top of that, they are also more affordable than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email advertising and marketing tools on the market. It’s available in 6 languages and also comes with innovative automation options and a built-in CRM.
  • GetResponse is a strong alternative. It comes with lots of sophisticated attributes (e.g. a webinar device), uses as well as has excellent automations one of the most effective spam as well as design testing tools we’ve ever made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a detailed overview with the very best choices to Constant Contact, check it out right here. You can additionally try our Smart Finder to see which e-newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you would certainly like to enter into the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be better off taking a look at any one of these CRMs for local business, which will be even more inexpensive. There are even a lot of superb totally free CRMs to select from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hours Eastern time in order to cancel your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising and marketing software program for local business. It securely shops your customer information as well as supplies a safe method to handle your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability examinations.

Regardless of these showy numbers and features, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a tool for small businesses. The issue, these days, is that there are lots of other e-mail tools offering also more than Constant Contact, as well as for a whole lot less cash. For the amount you pay with Constant Contact, you might discover on your own making use of a lot more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simple strategy (it only features autoresponders).

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