Constant Contact - Create Email Marketing Campaigns Like a Pro

Doug Thompson Constant Contact

Constant Contact have remained in the e-mail advertising game considering that 1995. During that time, they’ve taken care of to turn into one of one of the most previously owned e-mail tools on the planet, after Mailchimp.

Something I discovered is that Constant Contact is very typically the top selection for several various other review internet sites. Naturally, I am curious to see if our in-depth evaluation generates the exact same outcome.

You may have looked into the Constant Contact reviews offered by individuals online, also, as well as whilst they are quite positive, they might not provide you the whole picture. Our review of Constant Contact is based upon a methodical strategy and also utilizes our sensible experience as well as understanding of lots of various other easy and also advanced advertising automation devices.

What makes them special is that they’ve included several features over the years that few of their rivals sporting activity, such as electronic product downloads, occasion monitoring, appointment scheduling and also social projects. These all include in the diverse checklist of e-mail alternatives offered, along with automations as well as reoccuring e-newsletters.

Constant Contact boast a industry with around 400 apps as well as integrations that satisfy also the most specific niche of items. Yet despite these showy numbers and also features, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Enough reason for us to take a more detailed consider Constant Contact’s ins & outs and examine if it’s still pertinent in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, yet their rates aren’t one of the most inexpensive, particularly when you think about that their functions simply aren’t that advanced. Plans begin with $9.99/ month, however this only permits 500 clients, and also prices rise pretty greatly after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our full pricing overview

Cons and pros


Is Constant Contact the appropriate newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is rather distinct hereof, being among the few email advertising and marketing devices to allow you to handle occasion enrollments, invites, and also tickets . Keep in mind that this attribute comes with its own costs: 5.4% + $0.80 for each ticket offered or purchase carried out.

Not recommended if:

You require innovative automation:

Remarkably, for the costs it bills, Constant Contact does not offer one of the most advanced automations. While they do use set off campaigns, autoresponders and abandoned cart campaigns (for Shopify only), you’ll find that much cheaper tools use similar levels of automation– MailerLite and Sendinblue, for instance.

Ranking details


Reduce of Use

Generally it’s easy to browse, though a little bit dull-looking. You can reach most places within a number of clicks, though as they’ve added more capability, some points have become a little surprise, for instance, automations.

Newsletter Creation


The editor is quickly, yet light on attributes, especially in the styling department. In addition to that it’s easy to deal with.


of course

This is very standard, only enabling you to insert easy greetings or get in touch with information. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, basic automations, repeating e-newsletters, A/B screening, event enrollments, polls, vouchers as well as surveys .

Selection as well as Flexibility of Template Designs

Not bad. You can likewise start from scrape, and also use a useful attribute called ‘Brand your e-mail’ to auto-generate a layout based on your website’s shades as well as logo.

Email Marketing Automation

It additionally generates pre-defined get in touch with segments based on your clients’ communications with your online store (e.g. repeat, expired as well as possible clients). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are likewise available.

List Management

You can develop sectors from call activity, checklist subscription, contact details, tags, or ecommerce task. You can additionally develop a segment from your call insights as well as tag contacts based on call area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, and also it just supplies a description box, standard area choices (which you can not include in) and afterwards a listing, or listings, that people can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not do as well badly, getting to one of the most prominent e-mail service providers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and Analysis

In enhancement to common open as well as click records, spam, bounce as well as unsubscribe prices are additionally offered. You also obtain click warm maps, and some useful review reports such as open and also click patterns, opens up by tool, % of contacts involved, as well as the majority of effective subject line.


The website and the tool are only readily available in English. You can choose to change some of the non-editable email sections (e.g. footer and also personal privacy plan message) to one of 10 languages readily available, primarily European.

Further Features

Spam- and also Design-Testing

Spam testing isn’t available, nevertheless, there is a feature to examine the email for errors (missing web links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a tool that permits you to preview just how emails will certainly seek details recipients, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are put on momentary hold for 15 days, and after that resent. They are moved into a suspended bounce group if it takes place once more. They have a ‘ suggested for elimination’ filter available to check out these, however do not eliminate them automatically.



Import/export readily available although it’s not as simple as maybe– you need to first allow advanced email approvals under Account Settings.

Storage space readily available for photos and also information


All strategies feature unrestricted storage space.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Various levels of account access


The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a enormous amount of integrations and apps , practically 400.

Landing Page Builder

of course

This is just readily available by means of their form builder, as well as it’s extremely fundamental. Instead, we would certainly recommend these totally free touchdown web page home builders.

Consumer Support

3.5/ 5.

There are several channels of assistance, consisting of real-time chat, phone assistance, a understanding base and also community-based support. I found that the chat as well as phone assistance weren’t always available, which was a little aggravating.

Overall score.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks a lot of packages. The main concern below, though, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves repeat with their site, they are a tool for small companies. And also, therefore, it’s worth assessing them on these terms. As discussed above, they absolutely have sufficient of the essentials covered to please most small businesses, as well as if it were as straightforward as that then we ‘d advise them more very.

The issue, these days, is that there are a lot of other e-mail devices supplying even more than Constant Contact, as well as for a lot less cash. This includes not just includes, however also individual experience. In fact, for the quantity you pay with Constant Contact, you can find yourself making use of much more powerful devices such as ActiveCampaign as well as GetResponse.

As well as with current enhancements to automations as well as reporting, as well as the addition of new functions like a internet site builder, it does look like they’re making an initiative to improve the item. Their absence of sophisticated features makes it hard to suggest them over others at this cost factor.

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would strongly declare that there might be various other interests at play there.

Attempt Constant Contact now for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can not be compared to Constant Contact’s simplified approach (it just features autoresponders). They likewise offer robust reports and analysis devices. They are even cheaper than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising devices on the marketplace. It’s readily available in 6 languages and also includes advanced automation choices and also a built-in CRM.
  • GetResponse is a solid option. It features numerous sophisticated functions (e.g. a webinar device), has outstanding automations and supplies among the best spam as well as style screening tools we’ve ever before used. That’s why Constant Contact falls short when compared to GetResponse.

We have a in-depth overview with the most effective choices to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which e-newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d like to obtain into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you would certainly be a lot better off taking a look at any of these CRMs for little services, which will certainly be much more economical. There are also lots of excellent totally free CRMs to choose from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to cancel your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising and marketing software for small businesses. It securely shops your customer data and also provides a safe way to manage your customers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability prices are regularly good in our bi-annual deliverability examinations.

Regardless of these flashy numbers and also functions, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves state via their site, they are a tool for tiny services. The concern, these days, is that there are plenty of various other email tools offering even a lot more than Constant Contact, as well as for a great deal less cash. For the amount you pay with Constant Contact, you can find on your own utilizing a lot a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplistic technique (it only includes autoresponders).

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