Constant Contact - Create Email Marketing Campaigns Like a Pro

Elizabeth Fischer Constant Contact

Constant Contact have been in the e-mail marketing video game given that 1995. Throughout that time, they’ve taken care of to become one of the most used e-mail tools on the planet, after Mailchimp.

One thing I observed is that Constant Contact is extremely often the top selection for several various other evaluation websites. Naturally, I am curious to see if our in-depth analysis creates the exact same result.

You could have looked into the Constant Contact reviews offered by users online, as well, and also whilst they are quite positive, they might not offer you the whole picture. Our review of Constant Contact is based upon a systematic approach and also uses our functional experience and also knowledge of loads of other straightforward and also advanced marketing automation tools.

What makes them unique is that they’ve included numerous attributes throughout the years that few of their rivals sporting activity, such as electronic item downloads, occasion monitoring, consultation scheduling as well as social campaigns. These all add to the diverse checklist of email alternatives offered, in addition to automations and also reoccuring e-newsletters.

Constant Contact boast a marketplace with around 400 apps and assimilations that deal with even one of the most niche of items. In spite of these fancy numbers as well as functions, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. Enough reason for us to take a better look at Constant Contact’s ins & outs as well as check if it’s still relevant in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is guided towards small companies, yet their prices aren’t one of the most affordable, especially when you consider that their functions simply aren’t that progressed. Strategies start from $9.99/ month, however this just permits 500 customers, and also costs increase pretty greatly after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our total rates guide

Pros and Cons

PROS CONS

Is Constant Contact the best newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather one-of-a-kind in this regard, being just one of the few e-mail advertising devices to permit you to handle occasion tickets, invites, and enrollments . Keep in mind that this attribute comes with its very own costs: 5.4% + $0.80 for every ticket marketed or purchase carried out.

Not advised if:

You need advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t supply one of the most innovative automations. While they do use activated campaigns, autoresponders and deserted cart campaigns (for Shopify just), you’ll locate that other much less costly devices offer similar degrees of automation– MailerLite as well as Sendinblue.

Rating details

CRITERION RATING COMMENTS

Alleviate of Use

Normally it’s very easy to browse, though a bit dull-looking. You can reach most places within a couple of clicks, though as they’ve included a lot more functionality, some things have become a little surprise, as an example, automations.

Newsletter Creation

Editor

The editor is quickly, however light on attributes, specifically in the styling division. In addition to that it’s simple to work with.

Customization

yes

This is really standard, only allowing you to place basic introductions or get in touch with details. There is no if/then/else logic offered.

Email types

Classic, autoresponders, basic automations, recurring e-newsletters, A/B testing, event registrations, surveys, surveys and also promo codes .

Choice and also Flexibility of Template Designs

Okay. There are about 200 (!) templates to choose from, with varying degrees of top quality (some are good, while others look a little basic and outdated). You can additionally start from scratch, as well as utilize a convenient feature called ‘Brand your e-mail’ to auto-generate a layout based upon your internet site’s colors and also logo design.

Email Marketing Automation

It likewise creates pre-defined get in touch with sections based on your customers’ communications with your on-line store (e.g. repeat, lapsed and prospective consumers). Automations based on contact triggers (e.g. email opens up, clicks) are also readily available.

Listing Management

You can produce sections from contact task, checklist membership, get in touch with details, tags, or ecommerce task. You can likewise create a segment from your call understandings and also tag contacts based upon get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the form, and it merely uses a summary box, basic field options (which you can’t contribute to) and after that a list, or checklists, that individuals can check to be included in.

Deliverability

As you can see in our deliverability tests, Constant Contact does not carry out also terribly, getting to the most prominent e-mail carriers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records as well as Analysis

In addition to standard open and also click records, spam, bounce as well as unsubscribe prices are additionally offered. You likewise get click warm maps, as well as some useful review reports such as open and also click fads, opens by tool, % of calls engaged, and most successful subject line. You can likewise contrast projects. Progressed tracking such as social monitoring isn’t available.

Languages

The site as well as the tool are only offered in English. You can pick to change some of the non-editable e-mail sections (e.g. footer as well as privacy policy text) to one of 10 languages offered, primarily European.

More Features

Spam- and Design-Testing

Spam testing isn’t offered, nonetheless, there is a feature to inspect the e-mail for errors (missing web links, placeholder text that hasn’t been upgraded, and so on). There’s also a tool that permits you to preview just how e-mails will certainly seek details receivers, although this didn’t seem to work when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Jump Management

indeed

Soft bounces are positioned on short-term hold for 15 days, and then feel bitter. They are moved right into a put on hold bounce group if it takes place once again. They have actually a ‘ suggested for removal’ filter offered to check out these, but do not remove them automatically.

Blocklist

indeed

Import/export offered although it’s not as uncomplicated as it could be– you require to first make it possible for advanced e-mail permissions under Account Settings.

Storage available for information and pictures

Unlimited

All plans include endless storage.

Pro Features

Verification

of course

SPF as well as DKIM are supported.

Own Domain

no

Various degrees of account gain access to

of course

The Account Owner can additionally assign roles to be either an Account Manager or a Campaign Creator.

Combinations

of course

Constant Contact use a large quantity of applications as well as integrations , nearly 400.

Touchdown Page Builder

yes

This is only available using their kind building contractor, and it’s really standard. Rather, we would certainly suggest these free landing web page builders.

Consumer Support

3.5/ 5.

There are numerous channels of support, consisting of real-time chat, phone assistance, a data base and also community-based support. I located that the conversation and phone assistance weren’t always readily available, which was a little irritating. When I was able to acquire chat assistance, nevertheless, I did locate them to be responsive and also valuable . Remember that you’ll require to call in order to cancel your membership, which is pretty bothersome.

General ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of the boxes. The primary problem right here, however, is that they’re asking a costs rate for a sub-premium item.

Final thought.

As Constant Contact themselves state with their site, they are a tool for small businesses. As well as, thus, it’s worth reviewing them on these terms. As discussed above, they definitely have sufficient of the fundamentals covered to satisfy most small businesses, and also if it were as easy as that after that we would certainly recommend them a lot more extremely.

The issue, nowadays, is that there are a lot of other e-mail tools offering even more than Constant Contact, as well as for a lot much less money. This includes not only includes, however additionally individual experience. As a matter of fact, for the quantity you pay with Constant Contact, you could find yourself using a lot more powerful devices such as ActiveCampaign and GetResponse.

They do grab points for their suitable deliverability prices, integrations (particularly social networks assimilations), and for enabling different access levels for different users. And also with current enhancements to automations and reporting, as well as the addition of brand-new attributes like a internet site building contractor, it does appear like they’re making an effort to enhance the product. Their absence of advanced features makes it tough to advise them over others at this rate point. (You’ll see we don’t provide them as a good Mailchimp option, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly claim that there could be various other interests at play there.

Attempt Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.

ActiveCampaign.

# 1.

Sendinblue testimonial.

Sendinblue.

# 2.

GetResponse.

GetResponse.

# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simple approach (it only features autoresponders). They also use durable records and also evaluation tools. On top of that, they are also less expensive than Constant Contact.
  • Sendinblue is among the least expensive all-in-one e-mail marketing tools on the marketplace. It’s readily available in 6 languages and also comes with advanced automation alternatives as well as a built-in CRM.
  • GetResponse is a strong option. It features several innovative attributes (e.g. a webinar tool), has excellent automations and offers one of the very best spam and also style screening devices we’ve ever before used. That’s why Constant Contact falls short when compared to GetResponse.

We have a thorough overview with the most effective alternatives to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d like to enter the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be better off taking a look at any one of these CRMs for small companies, which will be much more inexpensive. There are also plenty of superb free CRMs to choose from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to cancel your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software program for small companies. It securely stores your client data and supplies a safe and secure means to manage your customers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are regularly excellent in our bi-annual deliverability tests.

In spite of these showy numbers as well as features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate via their site, they are a tool for little organizations. The issue, these days, is that there are lots of other e-mail tools using also much more than Constant Contact, and for a lot less cash. For the amount you pay with Constant Contact, you can find on your own making use of a lot extra effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and it can’t be compared to Constant Contact’s simplified strategy (it only includes autoresponders).

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