Constant Contact - Create Email Marketing Campaigns Like a Pro

Email Subject Best Practices Constant Contact

Constant Contact have actually been in the e-mail marketing game since 1995. During that time, they’ve managed to become one of one of the most secondhand email tools on the planet, after Mailchimp.

One point I saw is that Constant Contact is extremely frequently the top option for several other evaluation web sites. Naturally, I am curious to see if our detailed analysis generates the exact same end result.

You could have had a look at the Constant Contact evaluations supplied by individuals online, too, and whilst they are quite favorable, they might not give you the whole picture. Our review of Constant Contact is based on a methodical method and uses our sensible experience as well as understanding of dozens of various other easy and innovative advertising and marketing automation devices.

What makes them special is that they’ve included a number of functions over the years that few of their rivals sport, such as digital item downloads, occasion monitoring, appointment scheduling and also social projects. These all add to the varied list of e-mail options readily available, in addition to automations and also reoccuring newsletters.

Constant Contact brag a marketplace with around 400 applications as well as integrations that cater to also one of the most specific niche of items. Yet in spite of these flashy numbers and also attributes, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s outs & ins as well as inspect.
Figure out listed below!

Constant Contact Summary

Constant Contact is routed towards small businesses, but their costs aren’t the most inexpensive, specifically when you think about that their attributes just aren’t that advanced. Plans begin with $9.99/ month, but this only allows for 500 clients, as well as prices increase rather sharply after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our complete prices overview

Cons and also pros


Is Constant Contact the appropriate newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is fairly distinct in this regard, being just one of the few email advertising and marketing tools to allow you to manage occasion enrollments, invites, as well as tickets . Bear in mind that this attribute comes with its own charges: 5.4% + $0.80 for every ticket marketed or transaction conducted.

Not advised if:

You require innovative automation:

Remarkably, for the costs it bills, Constant Contact doesn’t supply one of the most innovative automations. While they do supply set off projects, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll locate that various other much less costly tools provide comparable degrees of automation– MailerLite and Sendinblue.

Ranking information


Alleviate of Use

Typically it’s very easy to browse, though a bit dull-looking. You can get to most places within a number of clicks, though as they’ve added extra capability, some points have come to be a little surprise, for instance, automations.

E-newsletter Creation


The editor is quickly, yet light on attributes, especially in the designing department. In addition to that it’s simple to work with.



This is extremely standard, only permitting you to insert straightforward greetings or get in touch with information. There is no if/then/else logic available.

Email types

Timeless, autoresponders, basic automations, persisting e-newsletters, A/B testing, occasion enrollments, promo codes, surveys and surveys .

Choice and also Flexibility of Template Designs

Not poor. You can additionally start from scrape, as well as utilize a helpful feature called ‘Brand your email’ to auto-generate a design template based on your internet site’s shades and also logo design.

Email Marketing Automation

It additionally produces pre-defined call sectors based on your clients’ communications with your online shop (e.g. repeat, lapsed and prospective clients). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are also available.

Listing Management

You can develop sectors from contact activity, checklist membership, get in touch with information, tags, or ecommerce activity. You can additionally produce a sector from your call insights and also tag get in touches with based upon get in touch with field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the form, and also it merely supplies a summary box, fundamental field alternatives (which you can not contribute to) and then a checklist, or listings, that individuals can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform as well severely, reaching the most popular e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports as well as Analysis

In addition to conventional open and click records, spam, bounce as well as unsubscribe prices are additionally offered. You likewise get click warm maps, as well as some valuable introduction reports such as open as well as click trends, opens up by device, % of get in touches with engaged, and many effective subject line.


Below’s where it obtains a little bit unshaven. The tool and also the website are just readily available in English. You can choose to transform some of the non-editable e-mail areas (e.g. footer as well as personal privacy policy message) to among 10 languages offered, primarily European. Support and also the knowledge base is offered in 4 languages. A little confusing, however at the very least there’s some initiative to support multilingual individuals as well as target markets.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t readily available, nonetheless, there is a attribute to examine the e-mail for mistakes (missing web links, placeholder text that hasn’t been upgraded, etc). There’s additionally a tool that allows you to sneak peek how emails will certainly search for particular receivers, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are placed on short-lived hold for 15 days, and afterwards frown at. If it occurs once more, they are moved right into a suspended bounce group. They have actually a ‘ advised for elimination’ filter offered to watch these, yet do not eliminate them automatically.


of course

Import/export available although it’s not as simple as it could be– you require to initially enable sophisticated e-mail consents under Account Settings.

Storage offered for images as well as data


All strategies feature unlimited storage.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a enormous quantity of assimilations and also apps , practically 400.

Landing Page Builder


This is just available via their kind building contractor, and also it’s extremely standard. Instead, we ‘d advise these free touchdown page building contractors.

Customer Support

3.5/ 5.

There are several channels of assistance, including real-time conversation, phone support, a knowledge base and also community-based support. Nonetheless, I located that the chat and phone support weren’t constantly readily available, which was a little irritating. When I had the ability to get hold of chat assistance, nonetheless, I did find them to be valuable as well as responsive . Keep in mind that you’ll require to call order to cancel your membership, which is rather bothersome.

General rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks a lot of packages. The primary concern here, though, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves state via their site, they are a tool for small companies. As well as, thus, it’s worth evaluating them on these terms. As pointed out above, they certainly have enough of the basics covered to please most small businesses, and also if it were as simple as that after that we ‘d recommend them extra extremely.

The issue, these days, is that there are plenty of various other e-mail devices offering much more than Constant Contact, as well as for a great deal less money. This consists of not only features, however likewise customer experience. For the quantity you pay with Constant Contact, you could discover on your own using much more powerful devices such as ActiveCampaign as well as GetResponse.

They do pick up factors for their decent deliverability prices, assimilations ( specifically social networks integrations), and also for enabling various access degrees for different users. And with current enhancements to automations as well as reporting, and the enhancement of new features like a web site building contractor, it does look like they’re making an effort to enhance the item. But their lack of advanced functions makes it challenging to suggest them over others at this price point. (You’ll see we do not list them as a excellent Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly claim that there might be other interests at play there.

Attempt Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever attempted, as well as it can not be compared to Constant Contact’s simple method (it only features autoresponders). They likewise offer robust records and also evaluation devices. They are also cheaper than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email advertising devices on the marketplace. It’s available in 6 languages and also comes with advanced automation choices and a integrated CRM.
  • GetResponse is a solid choice. It includes numerous sophisticated functions (e.g. a webinar device), has superb automations and also provides one of the very best spam as well as style screening devices we’ve ever used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough guide with the very best alternatives to Constant Contact, check it out here. You can also try out our Smart Finder to see which newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you ‘d like to get involved in the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you would certainly be much far better off taking a look at any of these CRMs for little organizations, which will be much a lot more budget friendly. There are also lots of exceptional cost-free CRMs to select from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to terminate your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail marketing software for local business. It safely stores your consumer data as well as supplies a secure means to manage your clients.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

In spite of these fancy numbers and features, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state through their website, they are a tool for tiny businesses. The issue, these days, is that there are plenty of other email devices supplying also more than Constant Contact, and for a lot much less cash. For the quantity you pay with Constant Contact, you can discover on your own utilizing a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simple strategy (it only features autoresponders).

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