Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising game considering that 1995. Throughout that time, they’ve taken care of to become one of the most pre-owned email tools worldwide, after Mailchimp.

One point I observed is that Constant Contact is very commonly the leading choice for lots of other testimonial internet sites. Naturally, I wonder to see if our thorough analysis creates the exact same end result.

You might have looked into the Constant Contact testimonials provided by individuals online, too, and also whilst they are quite positive, they may not provide you the whole picture. Our testimonial of Constant Contact is based on a methodical strategy as well as utilizes our sensible experience as well as understanding of loads of various other straightforward as well as advanced advertising and marketing automation tools.

What makes them special is that they’ve included several features throughout the years that few of their rivals sport, such as electronic product downloads, event monitoring, visit organizing as well as social projects. These all contribute to the diverse listing of e-mail choices offered, along with automations as well as persisting e-newsletters.

Constant Contact brag a industry with around 400 apps and assimilations that cater to also the most particular niche of products. Yet in spite of these showy numbers and also attributes, rate of interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Sufficient reason for us to take a more detailed check out Constant Contact’s ins & outs and check if it’s still pertinent in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards local business, but their rates aren’t the most budget-friendly, particularly when you consider that their functions just aren’t that advanced. Strategies begin with $9.99/ month, but this just permits 500 clients, and also prices climb pretty dramatically after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our full pricing guide

Pros as well as Cons


Is Constant Contact the right e-newsletter service for you?

Advised if:

You run events:

Constant Contact is fairly one-of-a-kind in this regard, being just one of minority email marketing devices to enable you to take care of event invites, registrations, as well as tickets . Keep in mind that this function comes with its very own fees: 5.4% + $0.80 for each ticket sold or purchase conducted.

Not suggested if:

You need advanced automation:

Remarkably, for the costs it bills, Constant Contact doesn’t provide one of the most advanced automations. While they do use triggered campaigns, autoresponders and also deserted cart campaigns (for Shopify just), you’ll locate that other more affordable devices use comparable degrees of automation– MailerLite and also Sendinblue, for example.

Ranking information


Reduce of Use

Generally it’s very easy to navigate, though a little bit dull-looking. You can reach a lot of areas within a number of clicks, though as they’ve included extra capability, some things have ended up being a little hidden, as an example, automations.

E-newsletter Creation


The editor is quick, but light on attributes, especially in the styling division. Aside from that it’s simple to work with.



This is really standard, only permitting you to place straightforward introductions or call information. There is no if/then/else logic readily available.

Email kinds

Timeless, autoresponders, basic automations, persisting newsletters, A/B testing, occasion enrollments, surveys, discount coupons and polls .

Choice as well as Flexibility of Template Designs

Not poor. You can likewise begin from scratch, and use a convenient function called ‘Brand your email’ to auto-generate a design template based on your web site’s shades and logo design.

Email Marketing Automation

It likewise produces pre-defined call sectors based on your clients’ communications with your on-line shop (e.g. repeat, lapsed and also potential clients). Automations based on get in touch with triggers (e.g. email opens up, clicks) are likewise available.

List Management

You can develop sectors from call activity, checklist subscription, call details, tags, or ecommerce task. You can additionally create a sector from your call insights as well as tag get in touches with based on call field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the kind, and also it simply provides a description box, fundamental field options (which you can’t include in) and then a listing, or checklists, that individuals can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute also terribly, getting to one of the most popular email providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports as well as Analysis

In addition to basic open and click records, spam, bounce and also unsubscribe prices are additionally readily available. You likewise obtain click warm maps, and some helpful summary reports such as open and also click trends, opens by tool, % of contacts engaged, and also many successful subject line.


Here’s where it obtains a bit unshaven. The website and also the device are just readily available in English. You can select to transform a few of the non-editable email sections (e.g. footer and privacy policy message) to one of 10 languages available, primarily European. Support as well as the knowledge base is available in 4 languages. Slightly confusing, however a minimum of there’s some initiative to support multilingual users and audiences.

Further Features

Spam- and Design-Testing

Spam testing isn’t readily available, however, there is a function to examine the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been upgraded, and so on). There’s also a tool that permits you to sneak peek how emails will certainly search for details receivers, although this really did not seem to work when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are positioned on short-term hold for 15 days, and afterwards frown at. If it takes place again, they are relocated into a put on hold bounce group. They have actually a ‘ advised for removal’ filter readily available to watch these, but do not eliminate them instantly.



Import/export readily available although it’s not as uncomplicated as maybe– you need to initially make it possible for sophisticated email permissions under Account Settings.

Storage space available for data and also photos


All strategies include limitless storage space.

Pro Features


of course

SPF as well as DKIM are sustained.

Very own Domain


Various levels of account accessibility


The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact offer a huge quantity of apps as well as combinations , nearly 400.

Touchdown Page Builder


This is only offered using their kind building contractor, as well as it’s extremely fundamental. Rather, we would certainly suggest these cost-free landing page builders.

Client Support

3.5/ 5.

There are a number of channels of assistance, consisting of live conversation, phone support, a understanding base as well as community-based assistance. I located that the chat as well as phone assistance weren’t always readily available, which was a little irritating.

General score.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks a lot of packages. The primary issue right here, however, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves repeat through their site, they are a tool for small businesses. And also, thus, it’s worth examining them on these terms. As mentioned over, they most definitely have enough of the essentials covered to please most small businesses, and also if it were as simple as that after that we ‘d advise them a lot more highly.

The issue, these days, is that there are plenty of various other email devices offering even more than Constant Contact, and also for a great deal much less money. This consists of not only includes, yet also customer experience. For the amount you pay with Constant Contact, you can locate on your own utilizing much a lot more powerful tools such as ActiveCampaign and also GetResponse.

They do grab points for their good deliverability rates, combinations ( specifically social media sites combinations), as well as for allowing various accessibility levels for different users. And also with current improvements to automations and coverage, and also the enhancement of new functions like a site home builder, it does appear like they’re making an effort to improve the item. Yet their absence of innovative attributes makes it tough to recommend them over others at this cost point. (You’ll see we don’t list them as a great Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly declare that there could be various other interests at play there.

Try Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before tried, as well as it can not be compared to Constant Contact’s simplified approach (it only features autoresponders). They additionally supply robust records and also analysis tools. In addition to that, they are also cheaper than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising devices on the marketplace. It’s available in 6 languages and also comes with sophisticated automation alternatives as well as a integrated CRM.
  • GetResponse is a solid choice. It includes lots of innovative functions (e.g. a webinar tool), uses and also has superb automations one of the best spam as well as style testing tools we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed guide with the very best options to Constant Contact, check it out right here. You can additionally experiment with our Smart Finder to see which e-newsletter solution is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d such as to obtain right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you ‘d be a lot better off taking a appearance at any of these CRMs for tiny services, which will be far much more inexpensive. There are also lots of superb complimentary CRMs to select from.

How can I terminate my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to terminate your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software application for local business. It safely stores your client information and also offers a protected method to manage your customers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are constantly excellent in our bi-annual deliverability tests.

In spite of these flashy numbers and attributes, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves repeat through their website, they are a device for small services. The issue, these days, is that there are plenty of other e-mail devices using even a lot more than Constant Contact, and also for a great deal less cash. For the amount you pay with Constant Contact, you might find yourself using a lot extra powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simplistic technique (it only includes autoresponders).

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