Constant Contact - Create Email Marketing Campaigns Like a Pro

From Reply Address Email Blasts Salsa Vertical Response Constant Contact

Constant Contact have been in the email advertising video game since 1995. Throughout that time, they’ve handled to turn into one of the most used e-mail devices on the planet, after Mailchimp.

One thing I saw is that Constant Contact is really commonly the top selection for many various other evaluation websites. Naturally, I wonder to see if our thorough analysis generates the very same end result.

You might have checked out the Constant Contact evaluations offered by customers online, also, as well as whilst they are pretty positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based upon a methodical method and also uses our functional experience as well as understanding of lots of other basic and advanced advertising and marketing automation devices.

What makes them unique is that they’ve added several attributes for many years that few of their competitors sport, such as electronic product downloads, event administration, consultation scheduling and also social campaigns. These all contribute to the diverse listing of email choices available, along with automations and reoccuring newsletters.

Constant Contact boast a industry with around 400 applications and also combinations that accommodate even one of the most specific niche of items. In spite of these showy numbers and functions, interest in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a better look at Constant Contact’s ins & outs and examine.
Find out listed below!

Constant Contact Summary

Constant Contact is directed towards small businesses, yet their costs aren’t one of the most economical, particularly when you think about that their attributes simply aren’t that advanced. Strategies start from $9.99/ month, but this just permits 500 subscribers, and prices increase rather dramatically afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full pricing overview

Cons and also pros


Is Constant Contact the appropriate newsletter service for you?

Advised if:

You run events:

Constant Contact is rather one-of-a-kind hereof, being just one of minority email advertising tools to enable you to handle event registrations, tickets, and also invites . Bear in mind that this attribute includes its very own costs: 5.4% + $0.80 for every ticket marketed or deal carried out.

Not recommended if:

You need advanced automation:

Remarkably, for the costs it charges, Constant Contact does not offer one of the most sophisticated automations. While they do provide activated projects, autoresponders and also abandoned cart projects (for Shopify just), you’ll discover that various other much less expensive tools provide comparable levels of automation– MailerLite and also Sendinblue.

Ranking details


Reduce of Use

Generally it’s easy to navigate, though a little bit dull-looking. You can reach many areas within a couple of clicks, though as they’ve added much more performance, some points have actually come to be a little covert, for example, automations.

E-newsletter Creation


The editor is fast, yet light on attributes, particularly in the styling division. Apart from that it’s easy to collaborate with.


of course

This is very basic, just permitting you to put basic introductions or call information. There is no if/then/else logic readily available.

Email types

Timeless, autoresponders, standard automations, recurring e-newsletters, A/B screening, event enrollments, promo codes, surveys and studies .

Selection and Flexibility of Template Designs

Not bad. There are around 200 (!) themes to select from, with varying degrees of quality (some are decent, while others look a little fundamental as well as dated). You can likewise go back to square one, and also use a useful attribute called ‘Brand your e-mail’ to auto-generate a layout based upon your web site’s shades and logo.

Email Marketing Automation

It also creates pre-defined call sectors based on your customers’ interactions with your on the internet store (e.g. repeat, lapsed as well as possible consumers). Automations based on call triggers (e.g. e-mail opens up, clicks) are also offered.

List Management

You can produce segments from get in touch with activity, list subscription, get in touch with information, tags, or ecommerce activity. You can additionally develop a segment from your call insights and also tag get in touches with based on get in touch with area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the type, and it merely supplies a description box, basic field choices (which you can not include in) and after that a checklist, or checklists, that individuals can examine to be included in.


As you can see in our deliverability examinations, Constant Contact does not execute too terribly, reaching one of the most prominent e-mail carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and also Analysis

In enhancement to standard open and also click reports, spam, bounce and also unsubscribe rates are additionally readily available. You also obtain click heat maps, and some useful overview reports such as open and also click trends, opens by device, % of contacts engaged, and many effective subject line.


The device and the site are just readily available in English. You can select to alter some of the non-editable e-mail areas (e.g. footer and also privacy plan message) to one of 10 languages offered, mainly European.

Additional Features

Spam- and also Design-Testing

Spam screening isn’t offered, however, there is a feature to examine the e-mail for errors (missing web links, placeholder text that hasn’t been updated, and so on). There’s likewise a tool that permits you to preview exactly how e-mails will look for specific receivers, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are placed on short-lived hold for 15 days, and after that resent. They are relocated right into a suspended bounce classification if it takes place once again. They have a ‘ advised for removal’ filter available to check out these, however do not eliminate them automatically.



Import/export readily available although it’s not as straightforward as maybe– you require to initially make it possible for advanced e-mail permissions under Account Settings.

Storage space offered for images and information


All plans feature unlimited storage space.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Various degrees of account access


The Account Owner can also designate functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a huge quantity of integrations and also apps , almost 400.

Touchdown Page Builder

of course

This is just offered through their type builder, and it’s extremely fundamental. Rather, we would certainly suggest these totally free landing page home builders.

Customer Support

3.5/ 5.

There are a number of networks of assistance, consisting of online chat, phone assistance, a knowledge base and also community-based support. I located that the conversation and also phone assistance weren’t constantly readily available, which was a little frustrating.

General ranking.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks most of packages. The main issue right here, though, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves reiterate via their website, they are a device for local business. And also, therefore, it’s worth evaluating them on these terms. As mentioned over, they absolutely have enough of the fundamentals covered to please most local business, and if it were as basic as that then we would certainly suggest them much more highly.

The concern, these days, is that there are lots of various other e-mail devices providing much more than Constant Contact, and also for a whole lot much less money. This includes not just features, however likewise user experience. For the amount you pay with Constant Contact, you might discover on your own utilizing much more powerful devices such as ActiveCampaign and also GetResponse.

They do get factors for their decent deliverability rates, combinations ( specifically social media sites combinations), as well as for allowing different accessibility levels for different users. As well as with recent enhancements to automations and also reporting, and also the enhancement of new attributes like a web site contractor, it does appear like they’re making an initiative to enhance the product. Their absence of advanced functions makes it hard to suggest them over others at this rate point. (You’ll see we don’t note them as a good Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly claim that there might be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simplistic approach (it just includes autoresponders). They also provide durable records as well as evaluation tools. They are even less costly than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail advertising tools on the market. It’s offered in 6 languages as well as includes sophisticated automation options and a built-in CRM.
  • GetResponse is a solid alternative. It features numerous advanced functions (e.g. a webinar tool), uses and has exceptional automations one of the most effective spam and style testing devices we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a thorough guide with the most effective options to Constant Contact, check it out here. You can likewise experiment with our Smart Finder to see which newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d such as to get involved in the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM platform. At $399/month, you ‘d be much far better off taking a appearance at any of these CRMs for little services, which will certainly be much more budget friendly. There are also a lot of superb cost-free CRMs to choose from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to terminate your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software for local business. It securely shops your customer data and provides a safe way to manage your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are consistently great in our bi-annual deliverability examinations.

Regardless of these flashy numbers and also functions, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves repeat with their website, they are a tool for small businesses. The problem, these days, is that there are plenty of various other e-mail devices providing even extra than Constant Contact, and for a lot less money. For the amount you pay with Constant Contact, you might locate on your own using a lot a lot more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, and it can not be contrasted to Constant Contact’s simplified approach (it just features autoresponders).

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