Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the e-mail marketing game since 1995. During that time, they’ve taken care of to turn into one of one of the most previously owned email devices in the world, after Mailchimp.

Something I saw is that Constant Contact is extremely often the top option for numerous other evaluation websites. Naturally, I am curious to see if our detailed evaluation produces the very same outcome.

You could have had a look at the Constant Contact evaluations provided by customers online, also, and whilst they are quite positive, they may not give you the whole picture. Our testimonial of Constant Contact is based on a methodical technique and uses our functional experience as well as understanding of dozens of other easy and also advanced advertising automation tools.

What makes them special is that they’ve included a number of functions for many years that few of their rivals sporting activity, such as digital item downloads, event monitoring, consultation organizing and also social projects. These all include in the varied list of e-mail alternatives offered, in addition to automations and persisting newsletters.

Constant Contact brag a market with around 400 apps as well as integrations that accommodate even one of the most niche of products. Despite these flashy numbers and functions, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a closer look at Constant Contact’s ins & outs as well as check.
Find out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, however their rates aren’t one of the most inexpensive, specifically when you take into consideration that their features simply aren’t that progressed. Plans start from $9.99/ month, however this only permits 500 clients, as well as costs climb rather greatly afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our complete rates overview

Pros and Cons


Is Constant Contact the appropriate newsletter service for you?

Advised if:

You run events:

Constant Contact is fairly unique hereof, being one of minority email marketing tools to enable you to manage occasion enrollments, tickets, and invites . Keep in mind that this feature includes its very own fees: 5.4% + $0.80 for each ticket sold or transaction carried out.

Not suggested if:

You require sophisticated automation:

Remarkably, for the costs it bills, Constant Contact does not offer one of the most advanced automations. While they do supply activated campaigns, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll locate that much cheaper devices offer comparable degrees of automation– MailerLite and Sendinblue, as an example.

Score information


Ease of Use

Generally it’s very easy to browse, though a little bit dull-looking. You can reach many locations within a couple of clicks, though as they’ve included more capability, some points have come to be a little hidden, for example, automations.

Newsletter Creation


The editor is fast, yet light on features, particularly in the designing division. Besides that it’s easy to collaborate with.



This is really fundamental, just enabling you to insert basic greetings or get in touch with information. There is no if/then/else reasoning readily available.

Email types

Traditional, autoresponders, basic automations, reoccuring newsletters, A/B screening, occasion registrations, coupons, studies as well as polls .

Selection as well as Flexibility of Template Designs

Okay. There are around 200 (!) layouts to select from, with differing degrees of top quality (some are good, while others look a little fundamental as well as dated). You can additionally go back to square one, and make use of a useful attribute called ‘Brand your e-mail’ to auto-generate a layout based upon your website’s shades and also logo.

Email Marketing Automation

They offer autoresponders and also abandoned cart campaigns for Shopify as well as WooCommerce. It additionally produces pre-defined contact sectors based on your clients’ interactions with your on the internet store (e.g. repeat, lapsed and also prospective clients). Automations based upon get in touch with triggers (e.g. e-mail opens, clicks) are additionally offered. It’s worth keeping in mind that the automations aren’t the most flexible, as you can not truly incorporate conditions as well as activities as you can in lots of other devices.

Checklist Management

You can develop sectors from contact activity, checklist subscription, contact details, tags, or ecommerce activity. You can also create a section from your get in touch with understandings and tag get in touches with based on get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the kind, and it just offers a description box, standard area alternatives (which you can not include in) and after that a list, or lists, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not do also terribly, reaching one of the most prominent email providers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Reports and Analysis

In addition to typical open and click records, spam, bounce as well as unsubscribe prices are likewise available. You also obtain click warmth maps, as well as some useful overview reports such as open and also click patterns, opens by tool, % of contacts involved, and also a lot of successful subject line.


Right here’s where it obtains a little bit unshaven. The tool and also the website are just offered in English. You can choose to change some of the non-editable email areas (e.g. footer and also personal privacy plan message) to one of 10 languages readily available, mostly European. Assistance and the knowledge base is available in 4 languages. Slightly complex, yet at the very least there’s some initiative to support multilingual individuals and also target markets.

More Features

Spam- and also Design-Testing

Spam testing isn’t offered, nonetheless, there is a function to examine the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been updated, etc). There’s additionally a tool that permits you to preview just how emails will certainly seek certain receivers, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are positioned on temporary hold for 15 days, and then resent. If it happens again, they are relocated into a put on hold bounce category. They have a ‘ advised for removal’ filter readily available to watch these, however do not eliminate them automatically.



Import/export readily available although it’s not as simple as it could be– you require to first allow advanced email permissions under Account Settings.

Storage offered for photos and also data


All plans come with unlimited storage.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Different levels of account access


The Account Owner can additionally appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a substantial quantity of integrations and applications , almost 400.

Landing Page Builder


This is just readily available via their form building contractor, and it’s very standard. Instead, we would certainly suggest these totally free landing page builders.

Consumer Support

3.5/ 5.

There are a number of networks of support, including live chat, phone support, a knowledge base and also community-based support. I found that the conversation as well as phone support weren’t constantly offered, which was a little discouraging. When I was able to get hold of chat support, nonetheless, I did discover them to be receptive and also useful . Remember that you’ll need to call order to terminate your subscription, which is pretty annoying.

General ranking.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks most of the boxes. The main concern here, however, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves restate through their site, they are a tool for small companies. And, therefore, it’s worth examining them on these terms. As discussed over, they most definitely have sufficient of the fundamentals covered to please most small companies, and if it were as simple as that then we ‘d recommend them more extremely.

The problem, nowadays, is that there are lots of other email tools providing much more than Constant Contact, and for a lot much less cash. This includes not only features, however also customer experience. For the quantity you pay with Constant Contact, you could discover on your own utilizing a lot a lot more powerful tools such as ActiveCampaign and also GetResponse.

They do pick up factors for their good deliverability prices, integrations (particularly social networks integrations), as well as for enabling various gain access to levels for separate customers. And with current improvements to automations and reporting, and the addition of brand-new attributes like a internet site contractor, it does appear like they’re making an effort to boost the product. Yet their absence of innovative features makes it tough to recommend them over others at this cost point. (You’ll see we do not provide them as a great Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there may be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simple strategy (it only includes autoresponders). They additionally supply durable records as well as evaluation devices. In addition to that, they are also cheaper than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email advertising and marketing devices on the market. It’s readily available in 6 languages and also comes with innovative automation alternatives and a integrated CRM.
  • GetResponse is a strong option. It features many sophisticated functions (e.g. a webinar tool), has excellent automations as well as supplies one of the very best spam and layout screening devices we’ve ever before used. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a comprehensive overview with the best options to Constant Contact, check it out here. You can likewise experiment with our Smart Finder to see which newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d such as to get into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be better off having a look at any of these CRMs for small businesses, which will certainly be far more inexpensive. There are also plenty of exceptional cost-free CRMs to pick from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software application for small companies. It safely shops your customer data and supplies a safe way to manage your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability examinations.

Despite these showy numbers as well as attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat with their website, they are a device for little companies. The concern, these days, is that there are lots of other email devices providing also a lot more than Constant Contact, as well as for a lot much less cash. For the quantity you pay with Constant Contact, you can discover yourself making use of a lot a lot more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplistic approach (it just includes autoresponders).

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