Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email marketing video game given that 1995. Throughout that time, they’ve handled to turn into one of one of the most secondhand email devices in the world, after Mailchimp.

Something I saw is that Constant Contact is very often the leading selection for lots of various other evaluation websites. Normally, I am curious to see if our in-depth analysis produces the very same outcome.

You may have taken a look at the Constant Contact evaluations offered by users online, as well, and also whilst they are rather favorable, they may not offer you the whole picture. Our evaluation of Constant Contact is based on a systematic strategy and uses our practical experience and also understanding of loads of various other simple as well as innovative advertising automation tools.

What makes them unique is that they’ve included numerous functions for many years that few of their competitors sporting activity, such as digital product downloads, event administration, consultation organizing and social projects. These all add to the varied listing of e-mail alternatives offered, in addition to automations as well as recurring newsletters.

Constant Contact brag a market with around 400 applications and assimilations that deal with also one of the most particular niche of products. Regardless of these fancy numbers and functions, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. Enough reason for us to take a better check out Constant Contact’s ins & outs as well as examine if it’s still pertinent in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of small companies, but their rates aren’t the most inexpensive, specifically when you take into consideration that their functions simply aren’t that progressed. Plans begin with $9.99/ month, yet this just allows for 500 subscribers, and also prices climb pretty greatly after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our full rates guide

Cons as well as pros


Is Constant Contact the best newsletter service for you?

Recommended if:

You run events:

Constant Contact is rather one-of-a-kind in this regard, being just one of minority email marketing tools to permit you to take care of occasion tickets, registrations, and invitations . Bear in mind that this attribute features its very own charges: 5.4% + $0.80 for each ticket sold or deal conducted.

Not suggested if:

You need innovative automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t use the most sophisticated automations. While they do offer caused projects, autoresponders as well as deserted cart campaigns (for Shopify just), you’ll locate that various other much cheaper tools supply similar levels of automation– MailerLite and Sendinblue.

Rating details


Alleviate of Use

Normally it’s simple to navigate, though a little bit dull-looking. You can reach a lot of locations within a number of clicks, though as they’ve added a lot more performance, some things have come to be a little hidden, for example, automations.

E-newsletter Creation


The editor is quick, however light on functions, particularly in the styling division. Aside from that it’s easy to deal with.


of course

This is extremely basic, just permitting you to insert simple greetings or contact information. There is no if/then/else reasoning readily available.

Email kinds

Traditional, autoresponders, fundamental automations, recurring e-newsletters, A/B testing, occasion enrollments, promo codes, surveys and also surveys .

Option and Flexibility of Template Designs

Okay. There are around 200 (!) themes to choose from, with varying levels of high quality (some are decent, while others look a little standard as well as outdated). You can likewise start from scratch, and utilize a useful feature called ‘Brand your email’ to auto-generate a template based on your web site’s shades and logo design.

Email Marketing Automation

They supply autoresponders as well as deserted cart advocate Shopify as well as WooCommerce. It additionally generates pre-defined call sections based on your customers’ interactions with your on-line store (e.g. repeat, expired as well as possible consumers). Automations based on call triggers (e.g. email opens up, clicks) are likewise readily available. It’s worth noting that the automations aren’t the most adaptable, as you can’t really incorporate problems and also actions as you can in lots of various other tools.

Checklist Management

You can create sectors from get in touch with task, checklist membership, get in touch with details, tags, or ecommerce activity. You can also produce a segment from your get in touch with insights and also tag get in touches with based on get in touch with field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the form, as well as it simply provides a description box, fundamental field options (which you can’t include in) and then a list, or lists, that people can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not carry out too terribly, reaching the most preferred e-mail service providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Records as well as Analysis

In enhancement to standard open and also click reports, spam, bounce as well as unsubscribe rates are likewise available. You likewise get click warmth maps, and some beneficial summary reports such as open and click patterns, opens up by device, % of get in touches with engaged, as well as the majority of successful subject line.


The device as well as the site are just offered in English. You can pick to alter some of the non-editable email sections (e.g. footer and also personal privacy plan text) to one of 10 languages offered, mostly European.

More Features

Spam- and also Design-Testing

Spam testing isn’t offered, nonetheless, there is a feature to inspect the e-mail for mistakes (missing web links, placeholder text that hasn’t been updated, and so on). There’s also a tool that allows you to sneak peek exactly how e-mails will look for details recipients, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Jump Management

of course

Soft bounces are placed on short-term hold for 15 days, and after that dislike. If it occurs once more, they are relocated right into a put on hold bounce category. They have actually a ‘recommended for elimination’ filter available to watch these, yet do not eliminate them immediately.



Import/export available although it’s not as straightforward as maybe– you need to first enable innovative email consents under Account Settings.

Storage readily available for photos and data


All strategies feature unlimited storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Different levels of account accessibility

of course

The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a massive quantity of assimilations and apps , virtually 400.

Landing Page Builder

of course

This is only offered by means of their type builder, and it’s very basic. Rather, we would certainly advise these totally free touchdown web page building contractors.

Consumer Support

3.5/ 5.

There are numerous networks of assistance, consisting of real-time chat, phone assistance, a knowledge base as well as community-based support. Nonetheless, I found that the conversation and also phone assistance weren’t always readily available, which was a little discouraging. When I was able to acquire conversation assistance, however, I did locate them to be receptive as well as valuable . Remember that you’ll require to contact order to cancel your membership, which is quite annoying.

Total rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks a lot of packages. The primary concern below, though, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves state through their site, they are a tool for small companies. And, thus, it’s worth reviewing them on these terms. As discussed over, they definitely have sufficient of the basics covered to satisfy most small businesses, and if it were as basic as that after that we ‘d recommend them more extremely.

The concern, nowadays, is that there are plenty of various other email devices supplying even more than Constant Contact, and for a whole lot much less cash. This consists of not only features, however additionally individual experience. In fact, for the amount you pay with Constant Contact, you could find yourself utilizing far more effective tools such as ActiveCampaign and GetResponse.

They do grab points for their respectable deliverability prices, combinations ( specifically social media sites integrations), as well as for permitting different access levels for different customers. And also with current enhancements to automations and coverage, and also the enhancement of brand-new attributes like a site building contractor, it does appear like they’re making an initiative to enhance the product. But their lack of sophisticated attributes makes it hard to advise them over others at this price factor. (You’ll see we do not note them as a excellent Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly claim that there might be other passions at play there.

Attempt Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simple approach (it just includes autoresponders). They likewise supply durable records as well as analysis tools. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email advertising and marketing devices on the market. It’s readily available in 6 languages and features sophisticated automation choices as well as a integrated CRM.
  • GetResponse is a solid alternative. It includes several sophisticated features (e.g. a webinar tool), has exceptional automations and offers one of the very best spam and layout screening tools we’ve ever made use of. That’s why Constant Contact fails when contrasted to GetResponse.

We have a comprehensive guide with the most effective options to Constant Contact, check it out below. You can also try our Smart Finder to see which e-newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d such as to get into the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a look at any of these CRMs for tiny organizations, which will be far a lot more inexpensive. There are also plenty of exceptional complimentary CRMs to pick from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software program for small companies. It safely stores your client information and uses a protected way to manage your customers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability tests.

In spite of these showy numbers as well as features, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a device for little services. The issue, these days, is that there are plenty of various other email tools using also more than Constant Contact, and for a lot less cash. For the amount you pay with Constant Contact, you might discover on your own making use of a lot extra effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simplified approach (it just features autoresponders).

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