Constant Contact - Create Email Marketing Campaigns Like a Pro

Google Analytics Campaign Title Constant Contact

Constant Contact have actually remained in the email marketing game considering that 1995. Throughout that time, they’ve taken care of to become one of one of the most pre-owned e-mail devices in the world, after Mailchimp.

One point I noticed is that Constant Contact is really typically the top selection for many various other evaluation sites. Naturally, I am curious to see if our thorough evaluation produces the same outcome.

You might have taken a look at the Constant Contact reviews used by users online, too, as well as whilst they are rather positive, they may not provide you the whole picture. Our review of Constant Contact is based upon a systematic approach as well as utilizes our practical experience as well as knowledge of dozens of various other basic and also sophisticated marketing automation tools.

What makes them special is that they’ve added numerous functions over the years that few of their competitors sport, such as digital product downloads, occasion monitoring, consultation scheduling as well as social campaigns. These all include in the diverse checklist of e-mail alternatives readily available, along with automations and also recurring newsletters.

Constant Contact brag a industry with around 400 applications and assimilations that deal with also the most specific niche of products. Yet despite these fancy numbers and attributes, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Enough factor for us to take a closer look at Constant Contact’s outs & ins and check if it’s still relevant in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, but their rates aren’t the most budget friendly, especially when you take into consideration that their functions simply aren’t that progressed. Strategies begin with $9.99/ month, however this just allows for 500 subscribers, as well as rates climb pretty greatly after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our total pricing overview

Pros and Cons


Is Constant Contact the appropriate newsletter service for you?

Recommended if:

You run events:

Constant Contact is rather distinct hereof, being one of the few e-mail advertising devices to allow you to take care of event invitations, tickets, and registrations . Bear in mind that this attribute features its very own charges: 5.4% + $0.80 for each and every ticket sold or transaction carried out.

Not recommended if:

You need innovative automation:

Remarkably, for the costs it bills, Constant Contact doesn’t offer one of the most sophisticated automations. While they do offer activated projects, autoresponders and also abandoned cart projects (for Shopify only), you’ll find that various other much less costly devices provide similar levels of automation– MailerLite and also Sendinblue.

Score details


Alleviate of Use

Normally it’s simple to navigate, though a bit dull-looking. You can get to a lot of locations within a number of clicks, though as they’ve included a lot more capability, some points have actually come to be a little covert, as an example, automations.

E-newsletter Creation


The editor is fast, but light on functions, particularly in the styling department. Aside from that it’s easy to deal with.



This is extremely basic, only allowing you to insert simple greetings or get in touch with information. There is no if/then/else reasoning readily available.

Email types

Classic, autoresponders, fundamental automations, repeating e-newsletters, A/B testing, occasion registrations, discount coupons, studies and surveys .

Choice and also Flexibility of Template Designs

Not bad. There are around 200 (!) templates to choose from, with differing degrees of top quality (some are good, while others look a little basic as well as dated). You can likewise start from scratch, and use a helpful feature called ‘Brand your email’ to auto-generate a layout based on your site’s shades and logo.

Email Marketing Automation

They provide autoresponders and deserted cart advocate Shopify and also WooCommerce. It additionally produces pre-defined get in touch with sectors based on your customers’ communications with your online shop (e.g. repeat, expired as well as prospective consumers). Automations based on contact triggers (e.g. email opens up, clicks) are additionally offered. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can not truly combine problems and also actions as you can in many other devices.

Checklist Management

You can create segments from call activity, list subscription, get in touch with details, tags, or ecommerce activity. You can additionally create a segment from your get in touch with insights and tag calls based on get in touch with field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the type, as well as it simply supplies a summary box, standard field choices (which you can not add to) and after that a list, or listings, that individuals can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute also badly, getting to the most preferred e-mail companies (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Reports and also Analysis

Along with common open as well as click records, spam, bounce as well as unsubscribe prices are likewise offered. You also obtain click warm maps, and also some useful introduction reports such as open as well as click trends, opens by gadget, % of contacts involved, and many successful subject line. You can additionally contrast campaigns. Nonetheless, advanced tracking such as social tracking isn’t offered.


The tool as well as the website are just offered in English. You can choose to change some of the non-editable e-mail areas (e.g. footer and personal privacy policy message) to one of 10 languages available, mainly European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nonetheless, there is a function to inspect the e-mail for mistakes ( missing out on web links, placeholder message that hasn’t been updated, etc). There’s also a tool that allows you to sneak peek just how emails will certainly look for particular receivers, although this really did not appear to function when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are positioned on momentary hold for 15 days, and after that frown at. If it takes place again, they are relocated right into a suspended bounce group. They have actually a ‘ suggested for removal’ filter available to see these, yet do not eliminate them instantly.


of course

Import/export readily available although it’s not as uncomplicated as maybe– you need to initially allow innovative email permissions under Account Settings.

Storage readily available for information and pictures


All plans include limitless storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different degrees of account gain access to


The Account Owner can also appoint roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a enormous amount of assimilations and applications , practically 400.

Landing Page Builder


This is just offered using their form building contractor, and also it’s very standard. Instead, we would certainly suggest these cost-free landing web page contractors.

Consumer Support

3.5/ 5.

There are several channels of support, including live chat, phone support, a data base and community-based assistance. However, I located that the chat and also phone support weren’t constantly readily available, which was a little aggravating. When I had the ability to acquire conversation support, however, I did discover them to be responsive as well as valuable . Bear in mind that you’ll need to employ order to terminate your registration, which is rather irritating.

Overall rating.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of the boxes. The main issue here, though, is that they’re asking a costs cost for a sub-premium product.

Final thought.

As Constant Contact themselves repeat through their website, they are a tool for small businesses. And, because of this, it’s worth examining them on these terms. As stated above, they certainly have sufficient of the essentials covered to please most local business, and also if it were as easy as that then we would certainly suggest them more extremely.

The problem, nowadays, is that there are plenty of various other email tools using much more than Constant Contact, as well as for a whole lot less money. This includes not just features, but likewise user experience. In fact, for the amount you pay with Constant Contact, you might find yourself utilizing much more powerful devices such as ActiveCampaign and also GetResponse.

They do get factors for their good deliverability rates, assimilations ( especially social networks combinations), and also for permitting different accessibility degrees for separate customers. As well as with current improvements to automations as well as coverage, and the enhancement of brand-new attributes like a web site contractor, it does look like they’re making an effort to improve the product. Yet their absence of innovative functions makes it hard to suggest them over others at this price factor. (You’ll see we do not provide them as a excellent Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would strongly assert that there could be other rate of interests at play there.

Attempt Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simplistic method (it just features autoresponders). They also use durable reports and also evaluation devices. In addition to that, they are also more affordable than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail marketing tools on the marketplace. It’s offered in 6 languages as well as comes with innovative automation options as well as a built-in CRM.
  • GetResponse is a solid alternative. It includes numerous sophisticated functions (e.g. a webinar tool), uses as well as has exceptional automations among the best spam as well as design screening devices we’ve ever before made use of. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth guide with the most effective alternatives to Constant Contact, check it out right here. You can additionally check out our Smart Finder to see which e-newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly such as to obtain right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be better off having a look at any of these CRMs for local business, which will certainly be even more inexpensive. There are even a lot of superb complimentary CRMs to choose from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to cancel your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software application for local business. It safely stores your customer data and provides a safe method to handle your clients.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability examinations.

In spite of these showy numbers and functions, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves repeat through their website, they are a device for tiny services. The issue, these days, is that there are plenty of various other e-mail devices using even much more than Constant Contact, and for a great deal less cash. For the amount you pay with Constant Contact, you might locate yourself using a lot a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simplistic approach (it only includes autoresponders).

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