Constant Contact - Create Email Marketing Campaigns Like a Pro

Guide To Creating Constant Contact Html

Constant Contact have remained in the email marketing game because 1995. Throughout that time, they’ve taken care of to turn into one of one of the most pre-owned email devices in the world, after Mailchimp.

One point I noticed is that Constant Contact is very usually the leading option for several other review sites. Naturally, I am curious to see if our detailed analysis produces the very same end result.

You may have taken a look at the Constant Contact reviews used by customers online, as well, and also whilst they are quite positive, they might not give you the whole picture. Our evaluation of Constant Contact is based upon a methodical strategy as well as utilizes our useful experience and expertise of dozens of various other simple and sophisticated advertising automation tools.

What makes them unique is that they’ve included a number of features over the years that few of their rivals sport, such as electronic item downloads, occasion management, consultation scheduling and social campaigns. These all include in the diverse checklist of email choices readily available, along with automations and also repeating e-newsletters.

Constant Contact brag a industry with around 400 applications and combinations that deal with also the most specific niche of products. Despite these fancy numbers as well as features, passion in Constant Contact appears to be on the decline, at least according to Google Trends. Sufficient reason for us to take a better consider Constant Contact’s outs & ins and also check if it’s still relevant in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, however their costs aren’t the most inexpensive, specifically when you consider that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, yet this just enables 500 clients, and costs climb quite greatly after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our complete rates guide

Cons and also pros


Is Constant Contact the appropriate e-newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is rather one-of-a-kind hereof, being just one of the few email marketing devices to permit you to take care of occasion invitations, tickets, as well as registrations . Remember that this feature includes its very own charges: 5.4% + $0.80 for each and every ticket offered or deal carried out.

Not advised if:

You require sophisticated automation:

Remarkably, for the costs it charges, Constant Contact does not supply the most innovative automations. While they do offer activated campaigns, autoresponders as well as deserted cart campaigns (for Shopify only), you’ll discover that other much cheaper devices use similar degrees of automation– MailerLite and Sendinblue, for instance.

Score information


Relieve of Use

Normally it’s easy to navigate, though a bit dull-looking. You can get to many locations within a couple of clicks, though as they’ve included a lot more performance, some things have come to be a little concealed, for example, automations.

E-newsletter Creation


The editor is quickly, but light on attributes, particularly in the styling division. Aside from that it’s easy to deal with.


of course

This is very standard, only allowing you to insert easy greetings or contact information. There is no if/then/else reasoning readily available.

Email types

Traditional, autoresponders, fundamental automations, repeating e-newsletters, A/B testing, event registrations, surveys, surveys as well as vouchers .

Choice and Flexibility of Template Designs

Not bad. You can additionally begin from scrape, and use a useful attribute called ‘Brand your email’ to auto-generate a layout based on your website’s shades and also logo.

Email Marketing Automation

They offer autoresponders as well as abandoned cart advocate Shopify and WooCommerce. It likewise produces pre-defined call sectors based on your clients’ communications with your online store (e.g. repeat, lapsed and also potential clients). Automations based upon contact triggers (e.g. email opens, clicks) are additionally readily available. It’s worth noting that the automations aren’t the most flexible, as you can not truly combine problems as well as actions as you can in many other devices.

List Management

You can produce sectors from call activity, checklist subscription, contact information, tags, or ecommerce activity. You can also produce a segment from your contact understandings as well as tag get in touches with based on contact area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the type, and also it just provides a description box, standard area choices (which you can’t contribute to) and after that a list, or listings, that individuals can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute also badly, reaching one of the most popular email companies (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports as well as Analysis

Along with basic open and also click reports, spam, bounce as well as unsubscribe rates are likewise available. You additionally get click warm maps, and some helpful overview reports such as open and also click patterns, opens by tool, % of contacts involved, as well as a lot of successful subject line. You can also contrast campaigns. Nonetheless, progressed tracking such as social tracking isn’t offered.


The website as well as the device are just available in English. You can choose to change some of the non-editable email areas (e.g. footer and personal privacy policy message) to one of 10 languages available, mostly European.

Additional Features

Spam- and Design-Testing

Spam testing isn’t offered, nevertheless, there is a function to check the e-mail for mistakes ( missing out on web links, placeholder message that hasn’t been upgraded, etc). There’s also a device that allows you to sneak peek just how e-mails will certainly seek particular recipients, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are put on short-lived hold for 15 days, and after that frown at. If it happens once more, they are moved into a suspended bounce category. They have actually a ‘ advised for elimination’ filter available to see these, however don’t remove them immediately.



Import/export offered although it’s not as simple as maybe– you require to first make it possible for sophisticated e-mail approvals under Account Settings.

Storage space available for images and also information


All plans come with limitless storage space.

Pro Features


of course

SPF and DKIM are sustained.

Own Domain


Various levels of account gain access to

of course

The Account Owner can also assign roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a substantial quantity of combinations and also applications , almost 400.

Touchdown Page Builder


This is only readily available using their type home builder, as well as it’s very fundamental. Instead, we would certainly suggest these complimentary touchdown web page contractors.

Consumer Support

3.5/ 5.

There are several channels of assistance, consisting of real-time chat, phone support, a knowledge base as well as community-based support. I located that the chat and also phone assistance weren’t constantly offered, which was a little aggravating.

Total score.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks a lot of packages. The main concern here, however, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves restate with their website, they are a tool for local business. And also, thus, it’s worth examining them on these terms. As discussed above, they most definitely have sufficient of the basics covered to satisfy most local business, and also if it were as basic as that after that we ‘d advise them a lot more extremely.

The problem, nowadays, is that there are lots of other email devices providing much more than Constant Contact, as well as for a great deal less money. This includes not only features, however also user experience. Actually, for the amount you pay with Constant Contact, you might find yourself utilizing a lot more effective devices such as ActiveCampaign as well as GetResponse.

They do pick up points for their decent deliverability prices, assimilations ( especially social media combinations), and for enabling different accessibility levels for separate customers. As well as with current enhancements to automations and reporting, and also the enhancement of brand-new functions like a web site builder, it does appear like they’re making an effort to improve the item. Yet their absence of advanced functions makes it challenging to recommend them over others at this cost point. (You’ll see we do not list them as a great Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would boldly declare that there could be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simplistic strategy (it only includes autoresponders). They additionally provide durable reports and analysis devices. On top of that, they are even less costly than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email marketing tools on the market. It’s offered in 6 languages as well as includes innovative automation choices and a built-in CRM.
  • GetResponse is a solid alternative. It features lots of innovative features (e.g. a webinar device), provides and has exceptional automations among the very best spam and style screening devices we’ve ever before utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a in-depth guide with the most effective choices to Constant Contact, check it out here. You can likewise experiment with our Smart Finder to see which newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly like to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be better off taking a look at any one of these CRMs for small companies, which will certainly be much more budget-friendly. There are also a lot of excellent free CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software program for small companies. It securely stores your consumer data and also uses a safe method to manage your customers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability tests.

Regardless of these fancy numbers and also attributes, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves repeat through their website, they are a device for tiny services. The concern, these days, is that there are lots of other email tools providing also more than Constant Contact, and for a great deal less money. For the amount you pay with Constant Contact, you might locate yourself utilizing much a lot more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can not be compared to Constant Contact’s simplified approach (it just includes autoresponders).

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