Constant Contact - Create Email Marketing Campaigns Like a Pro

How Do You Use Constant Contact

Constant Contact have remained in the email marketing game considering that 1995. During that time, they’ve managed to become one of the most used email tools on the planet, after Mailchimp.

Something I saw is that Constant Contact is very usually the top choice for numerous other evaluation websites. Normally, I wonder to see if our thorough analysis produces the very same result.

You could have had a look at the Constant Contact testimonials offered by customers online, too, as well as whilst they are pretty positive, they might not provide you the whole picture. Our review of Constant Contact is based on a systematic method and uses our functional experience and knowledge of loads of various other straightforward and also innovative marketing automation devices.

What makes them unique is that they’ve included a number of features throughout the years that few of their competitors sporting activity, such as electronic item downloads, occasion monitoring, consultation organizing as well as social projects. These all add to the diverse list of email options offered, in addition to automations and also persisting newsletters.

Constant Contact brag a marketplace with around 400 applications as well as integrations that accommodate also the most particular niche of items. Regardless of these fancy numbers and also attributes, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a better look at Constant Contact’s outs & ins and check if it’s still relevant in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, however their rates aren’t the most affordable, particularly when you think about that their features simply aren’t that advanced. Strategies start from $9.99/ month, yet this only permits 500 customers, and prices rise quite dramatically after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our complete pricing guide

Cons and pros


Is Constant Contact the right e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is rather unique in this regard, being one of minority email advertising and marketing devices to enable you to handle event invitations, registrations, as well as tickets . Remember that this function features its own costs: 5.4% + $0.80 for every ticket marketed or deal performed.

Not recommended if:

You need advanced automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t use the most innovative automations. While they do supply activated campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll locate that various other much less expensive devices provide comparable degrees of automation– MailerLite as well as Sendinblue.

Score details


Ease of Use

Generally it’s very easy to browse, though a bit dull-looking. You can reach many places within a couple of clicks, though as they’ve included a lot more capability, some things have actually become a little covert, for instance, automations.

E-newsletter Creation


The editor is fast, but light on functions, specifically in the styling division. Besides that it’s very easy to work with.


of course

This is very fundamental, only allowing you to insert easy greetings or call details. There is no if/then/else logic available.

Email types

Classic, autoresponders, basic automations, persisting e-newsletters, A/B testing, event enrollments, surveys, surveys and promo codes .

Selection and also Flexibility of Template Designs

Tolerable. There are about 200 (!) templates to choose from, with varying degrees of high quality (some are suitable, while others look a little fundamental and also dated). You can additionally go back to square one, and also use a convenient function called ‘Brand your e-mail’ to auto-generate a design template based on your web site’s colors and also logo design.

Email Marketing Automation

It also creates pre-defined get in touch with sectors based on your clients’ communications with your on-line store (e.g. repeat, expired and prospective consumers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are likewise available.

List Management

You can develop sections from contact activity, list subscription, contact details, tags, or ecommerce activity. You can likewise create a sector from your call insights and tag calls based upon contact area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the form, and it just supplies a summary box, fundamental area alternatives (which you can’t include in) and afterwards a checklist, or checklists, that people can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute also terribly, getting to the most popular e-mail providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports and Analysis

In addition to typical open as well as click reports, spam, bounce and also unsubscribe prices are likewise available. You likewise obtain click heat maps, and some helpful summary records such as open as well as click patterns, opens by gadget, % of contacts engaged, as well as most successful subject line.


The tool and the website are only available in English. You can select to change some of the non-editable e-mail areas (e.g. footer and also personal privacy policy text) to one of 10 languages available, mainly European.

Further Features

Spam- and Design-Testing

Spam testing isn’t available, however, there is a feature to check the email for mistakes (missing links, placeholder message that hasn’t been upgraded, and so on). There’s also a device that enables you to sneak peek exactly how e-mails will certainly try to find particular recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are placed on short-term hold for 15 days, and then resent. If it happens once more, they are relocated into a suspended bounce group. They have a ‘recommended for removal’ filter readily available to watch these, yet do not eliminate them immediately.



Import/export readily available although it’s not as uncomplicated as it could be– you require to initially enable sophisticated email permissions under Account Settings.

Storage offered for information as well as photos


All strategies include unlimited storage.

Pro Features


of course

SPF as well as DKIM are supported.

Own Domain


Various levels of account accessibility


The Account Owner can additionally appoint roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a substantial amount of combinations as well as applications , practically 400.

Landing Page Builder


This is just available via their form contractor, and also it’s really fundamental. Rather, we would certainly suggest these complimentary touchdown page contractors.

Client Support

3.5/ 5.

There are numerous channels of support, consisting of online conversation, phone support, a knowledge base as well as community-based support. Nonetheless, I discovered that the chat and also phone support weren’t constantly readily available, which was a little discouraging. When I had the ability to acquire conversation support, nonetheless, I did find them to be beneficial and responsive . Remember that you’ll require to hire order to terminate your registration, which is quite frustrating.

General rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks the majority of the boxes. The main concern here, however, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves restate via their website, they are a tool for local business. And, therefore, it’s worth assessing them on these terms. As discussed over, they absolutely have enough of the essentials covered to please most small businesses, and if it were as simple as that after that we would certainly advise them extra very.

The problem, nowadays, is that there are lots of other e-mail devices providing much more than Constant Contact, and also for a lot less money. This consists of not just features, yet likewise customer experience. For the quantity you pay with Constant Contact, you might find on your own using a lot extra powerful tools such as ActiveCampaign and also GetResponse.

They do pick up points for their suitable deliverability rates, combinations ( especially social networks combinations), and also for permitting different accessibility levels for separate customers. And with recent enhancements to automations as well as reporting, as well as the enhancement of brand-new functions like a internet site contractor, it does appear like they’re making an effort to enhance the product. Yet their lack of innovative features makes it difficult to recommend them over others at this cost factor. (You’ll see we do not note them as a great Mailchimp choice, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly assert that there might be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before attempted, and it can’t be contrasted to Constant Contact’s simple approach (it just includes autoresponders). They additionally provide durable records and also analysis devices. They are even less expensive than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email advertising tools on the market. It’s available in 6 languages as well as includes sophisticated automation options and also a integrated CRM.
  • GetResponse is a solid choice. It comes with many innovative functions (e.g. a webinar device), supplies as well as has outstanding automations one of the very best spam and also layout testing devices we’ve ever used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a detailed overview with the very best alternatives to Constant Contact, check it out right here. You can additionally try our Smart Finder to see which newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d such as to get right into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be much better off having a look at any one of these CRMs for small companies, which will certainly be much more inexpensive. There are also a lot of outstanding free CRMs to choose from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to cancel your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail marketing software program for small companies. It safely shops your consumer data and also provides a protected method to handle your customers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability examinations.

Despite these fancy numbers and attributes, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a device for tiny organizations. The problem, these days, is that there are lots of other email devices supplying also much more than Constant Contact, as well as for a whole lot much less cash. For the quantity you pay with Constant Contact, you can discover on your own making use of much a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and it can not be compared to Constant Contact’s simple approach (it just includes autoresponders).

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