Constant Contact - Create Email Marketing Campaigns Like a Pro

How Much Is Constant Contact Worth

Constant Contact have been in the email advertising video game given that 1995. During that time, they’ve handled to become one of the most pre-owned email devices in the world, after Mailchimp.

One point I discovered is that Constant Contact is really commonly the top choice for many other review web sites. Naturally, I am curious to see if our detailed analysis generates the exact same end result.

You might have looked into the Constant Contact evaluations offered by individuals online, too, as well as whilst they are rather positive, they may not provide you the whole picture. Our evaluation of Constant Contact is based upon a methodical technique and also utilizes our useful experience and expertise of dozens of other easy and innovative marketing automation devices.

What makes them special is that they’ve included several features over the years that few of their rivals sporting activity, such as digital product downloads, event monitoring, appointment scheduling and also social campaigns. These all include in the diverse checklist of e-mail options available, along with automations and repeating e-newsletters.

Constant Contact brag a market with around 400 apps as well as integrations that deal with also the most particular niche of items. Yet regardless of these showy numbers and attributes, passion in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Enough reason for us to take a more detailed consider Constant Contact’s ins & outs and also check if it’s still pertinent in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, but their costs aren’t the most cost effective, specifically when you think about that their features just aren’t that progressed. Plans start from $9.99/ month, however this just permits 500 clients, and costs climb quite greatly afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our full pricing guide

Pros and also Cons


Is Constant Contact the ideal e-newsletter solution for you?

Suggested if:

You run events:

Constant Contact is quite distinct in this regard, being just one of the few e-mail marketing tools to permit you to take care of event tickets, registrations, as well as invitations . Remember that this function features its own costs: 5.4% + $0.80 for every ticket sold or purchase performed.

Not suggested if:

You need innovative automation:

Surprisingly, for the premium it charges, Constant Contact does not use one of the most advanced automations. While they do provide caused campaigns, autoresponders and deserted cart campaigns (for Shopify just), you’ll locate that other more affordable tools offer comparable levels of automation– MailerLite and also Sendinblue, for example.

Rating details


Ease of Use

Normally it’s very easy to navigate, though a little bit dull-looking. You can get to the majority of areas within a couple of clicks, though as they’ve added a lot more capability, some points have actually become a little surprise, for example, automations.

Newsletter Creation


The editor is fast, however light on features, particularly in the styling division. Aside from that it’s very easy to deal with.



This is really standard, just enabling you to insert basic introductions or contact details. There is no if/then/else logic readily available.

Email kinds

Timeless, autoresponders, fundamental automations, recurring e-newsletters, A/B screening, occasion enrollments, coupons, surveys as well as polls .

Choice and Flexibility of Template Designs

Tolerable. There are about 200 (!) layouts to select from, with varying degrees of quality (some are respectable, while others look a little basic as well as dated). You can also go back to square one, and also make use of a helpful attribute called ‘Brand your e-mail’ to auto-generate a theme based upon your website’s colors as well as logo.

Email Marketing Automation

They supply autoresponders and deserted cart campaigns for Shopify as well as WooCommerce. It additionally produces pre-defined call segments based on your customers’ interactions with your on-line store (e.g. repeat, lapsed and possible consumers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are also offered. It’s worth noting that the automations aren’t the most flexible, as you can’t actually integrate problems and also actions as you can in numerous other tools.

List Management

You can create sections from contact task, list subscription, call details, tags, or ecommerce task. You can additionally produce a sector from your contact understandings as well as tag get in touches with based upon call area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the type, as well as it just offers a summary box, fundamental area options (which you can not add to) and then a listing, or lists, that individuals can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute too severely, reaching the most popular e-mail carriers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records as well as Analysis

In enhancement to conventional open and click records, spam, bounce and unsubscribe rates are likewise readily available. You likewise get click warmth maps, as well as some valuable overview records such as open as well as click trends, opens up by device, % of calls engaged, and also many successful subject line.


Here’s where it obtains a little bit hirsute. The tool and also the site are just readily available in English. You can select to change some of the non-editable email sections (e.g. footer and also personal privacy plan text) to one of 10 languages offered, primarily European. Support as well as the knowledge base is offered in 4 languages. A little confusing, however a minimum of there’s some effort to support multilingual customers and also audiences.

Additional Features

Spam- and also Design-Testing

Spam screening isn’t available, nonetheless, there is a attribute to inspect the email for mistakes (missing web links, placeholder text that hasn’t been upgraded, etc). There’s additionally a tool that permits you to preview how e-mails will seek particular recipients, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on temporary hold for 15 days, and then dislike. They are relocated into a suspended bounce group if it occurs once more. They have actually a ‘recommended for removal’ filter available to check out these, yet don’t eliminate them instantly.


of course

Import/export readily available although it’s not as straightforward as it could be– you need to first allow advanced e-mail permissions under Account Settings.

Storage offered for images and also data


All plans include limitless storage.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Various degrees of account accessibility


The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a substantial amount of apps and also combinations , almost 400.

Landing Page Builder


This is just available using their kind building contractor, as well as it’s really basic. Rather, we would certainly recommend these cost-free landing page building contractors.

Customer Support

3.5/ 5.

There are a number of networks of support, including live conversation, phone assistance, a knowledge base and also community-based support. Nonetheless, I found that the conversation as well as phone assistance weren’t always offered, which was a little irritating. When I had the ability to acquire conversation assistance, however, I did locate them to be useful and also responsive . Keep in mind that you’ll require to call in order to cancel your membership, which is rather aggravating.

Overall rating.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks a lot of packages. The main problem here, however, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves state with their website, they are a tool for small companies. And, as such, it’s worth evaluating them on these terms. As stated above, they definitely have sufficient of the essentials covered to satisfy most small companies, and also if it were as straightforward as that after that we would certainly suggest them a lot more very.

The concern, nowadays, is that there are lots of other e-mail devices providing even more than Constant Contact, and also for a whole lot much less money. This includes not only includes, but also customer experience. For the quantity you pay with Constant Contact, you can locate on your own using much more powerful tools such as ActiveCampaign and also GetResponse.

As well as with current enhancements to automations and reporting, and the enhancement of new attributes like a internet site home builder, it does look like they’re making an effort to boost the product. Their lack of innovative features makes it challenging to recommend them over others at this cost factor.

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there might be other rate of interests at play there.

Try Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simple method (it just includes autoresponders). They likewise provide durable records and analysis tools. They are even more affordable than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email marketing devices on the marketplace. It’s available in 6 languages as well as includes innovative automation choices and a built-in CRM.
  • GetResponse is a solid alternative. It comes with several innovative attributes (e.g. a webinar device), supplies and has outstanding automations among the most effective spam and also layout testing tools we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a in-depth guide with the best options to Constant Contact, check it out below. You can likewise check out our Smart Finder to see which newsletter solution is best fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to obtain into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be far better off taking a look at any of these CRMs for local business, which will certainly be much more budget friendly. There are also plenty of outstanding totally free CRMs to choose from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to terminate your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software for local business. It securely shops your client data as well as offers a safe and secure means to manage your subscribers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability tests.

In spite of these flashy numbers and functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat via their site, they are a tool for little businesses. The issue, these days, is that there are plenty of various other email tools offering also more than Constant Contact, and also for a whole lot much less money. For the quantity you pay with Constant Contact, you might locate on your own making use of much more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simplistic strategy (it only features autoresponders).

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