Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Build A List With Constant Contact

Constant Contact have actually been in the e-mail marketing game since 1995. During that time, they’ve managed to turn into one of the most previously owned email tools in the world, after Mailchimp.

One thing I noticed is that Constant Contact is extremely frequently the top selection for numerous other testimonial websites. Normally, I am curious to see if our detailed analysis creates the very same end result.

You may have taken a look at the Constant Contact reviews supplied by individuals online, as well, and whilst they are quite positive, they may not give you the whole picture. Our testimonial of Constant Contact is based on a methodical strategy and uses our sensible experience and understanding of dozens of other basic and sophisticated advertising automation tools.

What makes them unique is that they’ve included a number of features for many years that few of their rivals sport, such as digital product downloads, event monitoring, visit organizing and also social campaigns. These all add to the diverse listing of e-mail alternatives offered, along with automations as well as reoccuring newsletters.

Constant Contact boast a industry with around 400 apps and assimilations that satisfy even the most specific niche of products. In spite of these fancy numbers as well as attributes, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs as well as check.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, however their rates aren’t the most budget friendly, especially when you think about that their attributes just aren’t that progressed. Strategies start from $9.99/ month, however this just allows for 500 clients, and costs climb rather greatly afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our full rates guide

Pros and Cons


Is Constant Contact the best newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is fairly special in this regard, being among the few e-mail marketing devices to permit you to handle event enrollments, tickets, and also invites . Bear in mind that this attribute includes its very own costs: 5.4% + $0.80 for every ticket offered or purchase conducted.

Not suggested if:

You need advanced automation:

Remarkably, for the costs it bills, Constant Contact does not provide one of the most sophisticated automations. While they do supply triggered projects, autoresponders as well as abandoned cart projects (for Shopify only), you’ll locate that more affordable devices provide similar levels of automation– MailerLite as well as Sendinblue, for instance.

Score information


Ease of Use

Generally it’s very easy to browse, though a bit dull-looking. You can get to many places within a couple of clicks, though as they’ve included a lot more capability, some points have become a little hidden, for example, automations.

Newsletter Creation


The editor is quickly, however light on attributes, especially in the designing division. In addition to that it’s simple to collaborate with.



This is very basic, just enabling you to place simple introductions or contact details. There is no if/then/else reasoning readily available.

Email types

Classic, autoresponders, fundamental automations, repeating e-newsletters, A/B testing, event enrollments, studies, polls and also vouchers .

Choice as well as Flexibility of Template Designs

Not poor. You can also start from scrape, and use a useful feature called ‘Brand your email’ to auto-generate a theme based on your site’s colors as well as logo.

Email Marketing Automation

They offer autoresponders and deserted cart advocate Shopify and WooCommerce. It additionally produces pre-defined get in touch with sections based on your consumers’ interactions with your on-line store (e.g. repeat, expired and also possible clients). Automations based on call triggers (e.g. email opens, clicks) are also offered. It’s worth noting that the automations aren’t one of the most flexible, as you can not truly incorporate conditions and also activities as you can in several other tools.

Listing Management

You can develop sections from contact activity, listing subscription, get in touch with details, tags, or ecommerce activity. You can likewise create a sector from your contact understandings and also tag calls based upon call field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the kind, and it simply supplies a description box, basic field options (which you can’t contribute to) and afterwards a checklist, or lists, that people can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not do as well terribly, getting to the most popular email providers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Reports and also Analysis

In enhancement to conventional open and click records, spam, bounce and unsubscribe prices are also readily available. You also obtain click heat maps, as well as some useful review records such as open as well as click patterns, opens by tool, % of contacts engaged, and also the majority of successful subject line.


Below’s where it gets a little bit hairy. The website as well as the device are just readily available in English. You can select to transform several of the non-editable email sections (e.g. footer as well as personal privacy policy text) to among 10 languages available, mainly European. Support and also the knowledge base is readily available in 4 languages. A little complicated, but at least there’s some initiative to support multilingual users and also audiences.

Additional Features

Spam- and Design-Testing

Spam testing isn’t readily available, nevertheless, there is a feature to inspect the email for mistakes (missing web links, placeholder text that hasn’t been updated, and so on). There’s likewise a tool that allows you to sneak peek exactly how emails will search for specific recipients, although this really did not seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are placed on temporary hold for 15 days, and then frown at. If it takes place once more, they are relocated into a suspended bounce classification. They have a ‘ suggested for removal’ filter readily available to watch these, yet do not eliminate them automatically.



Import/export readily available although it’s not as uncomplicated as maybe– you need to first enable innovative e-mail permissions under Account Settings.

Storage space available for information and images


All plans include limitless storage space.

Pro Features


of course

SPF and DKIM are supported.

Own Domain


Various degrees of account accessibility


The Account Owner can also assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge amount of applications and combinations , nearly 400.

Landing Page Builder


This is only readily available by means of their kind home builder, and it’s extremely basic. Rather, we would certainly advise these free touchdown web page contractors.

Client Support

3.5/ 5.

There are several channels of support, consisting of online conversation, phone assistance, a expertise base as well as community-based assistance. I discovered that the chat and also phone support weren’t always offered, which was a little aggravating.

Total score.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks most of packages. The main problem below, though, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate through their site, they are a device for small businesses. And also, because of this, it’s worth examining them on these terms. As stated above, they definitely have enough of the basics covered to satisfy most small companies, as well as if it were as straightforward as that after that we ‘d suggest them a lot more highly.

The concern, nowadays, is that there are lots of various other e-mail devices providing even more than Constant Contact, as well as for a lot much less cash. This consists of not just includes, but also user experience. For the amount you pay with Constant Contact, you can find yourself utilizing much a lot more powerful tools such as ActiveCampaign and also GetResponse.

And with current enhancements to automations as well as coverage, and the addition of brand-new features like a internet site contractor, it does look like they’re making an effort to boost the item. Their absence of advanced attributes makes it hard to advise them over others at this cost factor.

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly claim that there might be other passions at play there.

Attempt Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before attempted, and it can’t be compared to Constant Contact’s simplistic strategy (it just features autoresponders). They also provide durable reports as well as evaluation devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email advertising and marketing tools on the marketplace. It’s readily available in 6 languages and also features advanced automation choices and a integrated CRM.
  • GetResponse is a strong choice. It comes with lots of advanced attributes (e.g. a webinar tool), offers and has excellent automations one of the very best spam as well as layout screening tools we’ve ever before utilized. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a in-depth guide with the most effective choices to Constant Contact, check it out right here. You can also try our Smart Finder to see which e-newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you ‘d such as to get involved in the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. However, at $399/month, you ‘d be better off taking a look at any one of these CRMs for local business, which will be even more inexpensive. There are also lots of outstanding free CRMs to pick from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software for small businesses. It securely shops your client data and also uses a safe method to handle your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are regularly great in our bi-annual deliverability examinations.

In spite of these flashy numbers and attributes, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a tool for tiny companies. The problem, these days, is that there are lots of various other email tools supplying even a lot more than Constant Contact, and for a lot less money. For the quantity you pay with Constant Contact, you can find on your own utilizing a lot a lot more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simplified technique (it just features autoresponders).

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