Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Format Like Constant Contact

Constant Contact have actually remained in the e-mail marketing video game given that 1995. During that time, they’ve managed to become one of the most pre-owned email devices in the world, after Mailchimp.

One point I discovered is that Constant Contact is extremely usually the top option for lots of other evaluation web sites. Naturally, I am curious to see if our comprehensive evaluation creates the very same outcome.

You might have checked out the Constant Contact reviews offered by users online, too, and also whilst they are quite favorable, they may not give you the whole picture. Our review of Constant Contact is based on a systematic method and also utilizes our practical experience and also expertise of dozens of various other simple as well as sophisticated marketing automation tools.

What makes them unique is that they’ve included numerous features over the years that few of their rivals sporting activity, such as digital product downloads, occasion management, appointment organizing and also social campaigns. These all include in the varied checklist of e-mail choices available, in addition to automations and reoccuring newsletters.

Constant Contact brag a industry with around 400 applications as well as assimilations that satisfy also the most particular niche of items. Yet in spite of these showy numbers and attributes, interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Sufficient factor for us to take a more detailed consider Constant Contact’s outs & ins as well as check if it’s still pertinent in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, yet their rates aren’t the most budget friendly, specifically when you think about that their attributes just aren’t that advanced. Plans start from $9.99/ month, yet this only allows for 500 clients, and also prices climb quite dramatically after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our total pricing guide

Cons and also pros


Is Constant Contact the right newsletter service for you?

Advised if:

You run occasions:

Constant Contact is fairly one-of-a-kind hereof, being among minority e-mail marketing devices to enable you to take care of event registrations, invitations, and also tickets . Keep in mind that this feature includes its very own costs: 5.4% + $0.80 for every ticket offered or transaction conducted.

Not recommended if:

You require innovative automation:

Surprisingly, for the costs it charges, Constant Contact does not provide the most sophisticated automations. While they do use set off campaigns, autoresponders and abandoned cart campaigns (for Shopify just), you’ll discover that other much cheaper devices supply comparable levels of automation– MailerLite as well as Sendinblue.

Ranking information


Reduce of Use

Normally it’s easy to browse, though a bit dull-looking. You can reach the majority of locations within a number of clicks, though as they’ve included a lot more performance, some things have actually ended up being a little hidden, for example, automations.

Newsletter Creation


The editor is quickly, but light on attributes, specifically in the styling department. Aside from that it’s very easy to collaborate with.



This is extremely basic, only permitting you to put simple greetings or call information. There is no if/then/else reasoning readily available.

Email types

Traditional, autoresponders, basic automations, repeating newsletters, A/B testing, occasion enrollments, polls, promo codes as well as studies .

Choice and Flexibility of Template Designs

Not bad. There are around 200 (!) themes to choose from, with varying degrees of top quality (some are good, while others look a little standard and dated). You can also start from scratch, and also use a helpful feature called ‘Brand your e-mail’ to auto-generate a theme based upon your site’s colors as well as logo.

Email Marketing Automation

They use autoresponders and also abandoned cart advocate Shopify and also WooCommerce. It likewise produces pre-defined get in touch with sectors based on your consumers’ interactions with your on-line store (e.g. repeat, expired and also potential consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are also available. It’s worth noting that the automations aren’t one of the most versatile, as you can’t truly combine conditions and also activities as you can in several various other tools.

Checklist Management

You can create sections from contact task, checklist membership, get in touch with details, tags, or ecommerce activity. You can additionally create a segment from your get in touch with insights as well as tag get in touches with based on get in touch with field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the type, and also it merely supplies a summary box, fundamental area alternatives (which you can’t include in) and afterwards a checklist, or checklists, that individuals can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform too badly, reaching the most popular email service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records and also Analysis

In addition to conventional open as well as click reports, spam, bounce and also unsubscribe rates are also offered. You also get click warmth maps, as well as some valuable overview records such as open as well as click patterns, opens up by device, % of calls engaged, and also many effective subject line.


The website and also the tool are just available in English. You can select to change some of the non-editable e-mail areas (e.g. footer as well as privacy policy message) to one of 10 languages available, mainly European.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t available, however, there is a function to examine the e-mail for mistakes (missing web links, placeholder message that hasn’t been upgraded, and so on). There’s also a device that permits you to sneak peek how emails will search for details receivers, although this didn’t seem to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management

of course

Soft bounces are placed on temporary hold for 15 days, and then dislike. If it occurs once again, they are relocated into a suspended bounce category. They have actually a ‘ suggested for elimination’ filter available to view these, yet don’t remove them instantly.


of course

Import/export readily available although it’s not as uncomplicated as it could be– you need to first allow advanced e-mail consents under Account Settings.

Storage offered for information and also pictures


All strategies come with unrestricted storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Different levels of account access

of course

The Account Owner can additionally appoint roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a huge amount of integrations as well as applications , practically 400.

Landing Page Builder


This is just available through their form home builder, as well as it’s really standard. Rather, we ‘d recommend these complimentary touchdown page building contractors.

Client Support

3.5/ 5.

There are numerous networks of support, including live conversation, phone assistance, a knowledge base and also community-based assistance. I located that the conversation and also phone assistance weren’t always offered, which was a little aggravating.

Total ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of the boxes. The primary problem right here, though, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves restate through their website, they are a tool for small businesses. As well as, thus, it’s worth evaluating them on these terms. As discussed above, they most definitely have enough of the fundamentals covered to please most small companies, and if it were as straightforward as that after that we ‘d advise them much more extremely.

The concern, nowadays, is that there are plenty of other email tools providing much more than Constant Contact, and also for a whole lot less cash. This includes not only includes, but also user experience. For the quantity you pay with Constant Contact, you might locate on your own making use of a lot extra powerful tools such as ActiveCampaign and GetResponse.

As well as with current enhancements to automations and coverage, as well as the addition of new functions like a web site contractor, it does look like they’re making an effort to improve the product. Their absence of sophisticated features makes it difficult to recommend them over others at this rate point.

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would boldly claim that there could be other passions at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simple technique (it only features autoresponders). They also use durable reports and evaluation devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one email advertising tools on the marketplace. It’s offered in 6 languages as well as features advanced automation choices and also a integrated CRM.
  • GetResponse is a solid alternative. It comes with many innovative functions (e.g. a webinar tool), supplies and also has excellent automations among the most effective spam as well as layout screening tools we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a thorough guide with the very best options to Constant Contact, check it out here. You can additionally check out our Smart Finder to see which e-newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d like to obtain into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. At $399/month, you ‘d be a lot far better off taking a appearance at any of these CRMs for little organizations, which will certainly be much more cost effective. There are also plenty of superb complimentary CRMs to pick from.

Just how can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software program for local business. It securely shops your customer information as well as supplies a safe and secure way to manage your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are constantly excellent in our bi-annual deliverability tests.

Despite these fancy numbers and features, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state through their site, they are a device for small businesses. The concern, these days, is that there are lots of other email tools using also more than Constant Contact, and for a lot much less cash. For the amount you pay with Constant Contact, you could discover on your own utilizing much extra powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simplified method (it just includes autoresponders).

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