Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Make An Image A Link In Constant Contact

Constant Contact have actually remained in the e-mail advertising game given that 1995. During that time, they’ve handled to turn into one of the most previously owned e-mail tools worldwide, after Mailchimp.

One thing I saw is that Constant Contact is extremely usually the top option for numerous other testimonial internet sites. Naturally, I am curious to see if our thorough evaluation generates the exact same result.

You may have had a look at the Constant Contact testimonials used by users online, too, as well as whilst they are rather positive, they may not provide you the whole picture. Our testimonial of Constant Contact is based on a methodical technique and also utilizes our sensible experience and knowledge of dozens of other easy as well as innovative advertising automation tools.

What makes them special is that they’ve included a number of functions over the years that few of their competitors sport, such as digital product downloads, occasion administration, appointment scheduling and also social projects. These all add to the diverse list of email choices readily available, in addition to automations as well as repeating e-newsletters.

Constant Contact boast a marketplace with around 400 apps and also assimilations that satisfy also one of the most specific niche of products. Yet regardless of these fancy numbers and attributes, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a closer consider Constant Contact’s ins & outs and examine if it’s still appropriate in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, but their prices aren’t the most cost effective, specifically when you take into consideration that their functions just aren’t that progressed. Plans begin with $9.99/ month, but this just allows for 500 clients, and also rates rise quite sharply afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our total pricing guide

Cons as well as pros


Is Constant Contact the ideal e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather one-of-a-kind hereof, being one of minority e-mail marketing tools to enable you to take care of occasion invitations, enrollments, as well as tickets . Keep in mind that this attribute includes its own fees: 5.4% + $0.80 for every ticket offered or transaction conducted.

Not advised if:

You need innovative automation:

Remarkably, for the premium it charges, Constant Contact does not supply the most innovative automations. While they do offer activated projects, autoresponders and also abandoned cart campaigns (for Shopify only), you’ll find that other much less expensive tools provide similar levels of automation– MailerLite as well as Sendinblue.

Rating details


Alleviate of Use

Typically it’s simple to browse, though a bit dull-looking. You can reach the majority of places within a number of clicks, though as they’ve included extra functionality, some things have actually become a little surprise, as an example, automations.

Newsletter Creation


The editor is quick, however light on attributes, particularly in the designing department. Apart from that it’s simple to collaborate with.



This is really basic, only enabling you to place straightforward greetings or get in touch with details. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, fundamental automations, persisting e-newsletters, A/B screening, occasion enrollments, coupons, studies and surveys .

Option and also Flexibility of Template Designs

Not bad. There are about 200 (!) layouts to choose from, with differing degrees of top quality (some are suitable, while others look a little fundamental and also dated). You can additionally start from scratch, and utilize a helpful attribute called ‘Brand your e-mail’ to auto-generate a template based upon your site’s colors and also logo design.

Email Marketing Automation

They use autoresponders and deserted cart advocate Shopify as well as WooCommerce. It also creates pre-defined contact sectors based upon your consumers’ interactions with your on-line shop (e.g. repeat, expired and also possible clients). Automations based on get in touch with triggers (e.g. email opens up, clicks) are likewise available. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can’t actually integrate problems and actions as you can in many other devices.

Listing Management

You can create sectors from get in touch with task, checklist membership, get in touch with information, tags, or ecommerce activity. You can likewise produce a segment from your get in touch with understandings and tag calls based on contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, and it simply supplies a description box, fundamental field alternatives (which you can’t add to) and after that a list, or lists, that individuals can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not perform too severely, reaching the most popular e-mail companies (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Reports and Analysis

In enhancement to standard open and also click reports, spam, bounce and unsubscribe rates are likewise available. You additionally obtain click warm maps, and also some useful overview reports such as open and click fads, opens up by device, % of calls engaged, and also many successful subject line.


Right here’s where it obtains a little bit unshaven. The site and the device are just readily available in English. You can select to transform some of the non-editable e-mail areas (e.g. footer as well as privacy plan message) to among 10 languages offered, primarily European. Support as well as the knowledge base is available in 4 languages. A little complicated, but at least there’s some initiative to sustain multilingual individuals and target markets.

Additional Features

Spam- as well as Design-Testing

Spam testing isn’t offered, nonetheless, there is a function to check the email for mistakes ( missing out on web links, placeholder message that hasn’t been updated, etc). There’s additionally a tool that permits you to sneak peek exactly how e-mails will seek particular receivers, although this didn’t seem to function when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and afterwards feel bitter. They are moved into a suspended bounce category if it occurs again. They have a ‘recommended for removal’ filter readily available to see these, but don’t eliminate them automatically.


of course

Import/export readily available although it’s not as simple as maybe– you require to initially make it possible for sophisticated e-mail approvals under Account Settings.

Storage available for images and information


All strategies come with endless storage space.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Different degrees of account access


The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a massive quantity of apps as well as assimilations , almost 400.

Touchdown Page Builder

of course

This is just readily available via their type building contractor, as well as it’s very standard. Instead, we ‘d advise these free touchdown web page home builders.

Client Support

3.5/ 5.

There are a number of channels of support, consisting of real-time chat, phone support, a knowledge base and community-based support. I found that the conversation as well as phone support weren’t constantly offered, which was a little irritating.

Overall score.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks the majority of packages. The main concern here, however, is that they’re asking a costs cost for a sub-premium product.

Final thought.

As Constant Contact themselves restate via their website, they are a device for small companies. As well as, because of this, it’s worth examining them on these terms. As pointed out above, they certainly have enough of the fundamentals covered to please most local business, and also if it were as simple as that then we ‘d recommend them more highly.

The issue, nowadays, is that there are plenty of various other email devices providing a lot more than Constant Contact, as well as for a lot less money. This consists of not just includes, but additionally user experience. For the quantity you pay with Constant Contact, you might locate yourself making use of a lot a lot more effective devices such as ActiveCampaign and also GetResponse.

And with current enhancements to automations as well as reporting, and the enhancement of brand-new functions like a internet site home builder, it does look like they’re making an initiative to enhance the item. Their absence of sophisticated functions makes it difficult to advise them over others at this price factor.

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly declare that there might be other rate of interests at play there.

Try Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before tried, and it can not be compared to Constant Contact’s simplified method (it just features autoresponders). They additionally use robust reports and evaluation devices. They are even cheaper than Constant Contact.
  • Sendinblue is among the cheapest all-in-one e-mail marketing devices on the market. It’s available in 6 languages as well as includes innovative automation alternatives and also a built-in CRM.
  • GetResponse is a solid alternative. It includes lots of sophisticated functions (e.g. a webinar tool), has outstanding automations as well as supplies among the most effective spam as well as style screening devices we’ve ever before utilized. That’s why Constant Contact fails when contrasted to GetResponse.

We have a thorough guide with the very best options to Constant Contact, check it out right here. You can additionally experiment with our Smart Finder to see which newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d such as to obtain into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. However, at $399/month, you ‘d be much better off taking a look at any of these CRMs for small businesses, which will certainly be much more economical. There are even lots of superb totally free CRMs to choose from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to cancel your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software program for small businesses. It safely stores your consumer data and provides a secure way to handle your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are constantly excellent in our bi-annual deliverability tests.

Regardless of these flashy numbers as well as features, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat with their site, they are a device for small services. The problem, these days, is that there are lots of various other email devices offering even more than Constant Contact, as well as for a whole lot much less cash. For the amount you pay with Constant Contact, you can find on your own using a lot more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can not be contrasted to Constant Contact’s simple technique (it just includes autoresponders).

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