Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Segment Lists Constant Contact

Constant Contact have been in the email advertising video game given that 1995. During that time, they’ve taken care of to turn into one of one of the most used email devices in the world, after Mailchimp.

Something I noticed is that Constant Contact is very often the top selection for lots of various other testimonial websites. Naturally, I wonder to see if our in-depth analysis generates the very same end result.

You might have checked out the Constant Contact testimonials provided by customers online, also, as well as whilst they are pretty favorable, they may not give you the whole picture. Our testimonial of Constant Contact is based on a methodical strategy as well as uses our practical experience as well as understanding of loads of other simple and also sophisticated marketing automation devices.

What makes them unique is that they’ve added numerous attributes over the years that few of their competitors sport, such as digital product downloads, event management, visit organizing and social campaigns. These all include in the diverse checklist of e-mail alternatives offered, in addition to automations as well as reoccuring newsletters.

Constant Contact boast a market with around 400 applications as well as integrations that satisfy also one of the most niche of products. Regardless of these flashy numbers and also attributes, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Enough factor for us to take a more detailed look at Constant Contact’s ins & outs as well as inspect if it’s still appropriate in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is routed towards local business, but their prices aren’t one of the most inexpensive, specifically when you consider that their attributes just aren’t that advanced. Strategies start from $9.99/ month, but this only allows for 500 subscribers, and costs increase pretty sharply after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our complete rates overview

Pros and Cons


Is Constant Contact the best e-newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is rather one-of-a-kind hereof, being just one of the few email advertising devices to enable you to manage event tickets, registrations, and invitations . Keep in mind that this feature includes its own fees: 5.4% + $0.80 for each ticket marketed or deal conducted.

Not recommended if:

You need sophisticated automation:

Surprisingly, for the costs it bills, Constant Contact does not use the most sophisticated automations. While they do offer activated projects, autoresponders as well as abandoned cart projects (for Shopify just), you’ll discover that other much more affordable devices offer similar degrees of automation– MailerLite as well as Sendinblue.

Score details


Relieve of Use

Normally it’s very easy to navigate, though a bit dull-looking. You can get to most places within a couple of clicks, though as they’ve included extra performance, some things have actually come to be a little covert, as an example, automations.

E-newsletter Creation


The editor is quickly, however light on attributes, particularly in the designing division. Apart from that it’s very easy to collaborate with.


of course

This is really fundamental, only allowing you to insert easy introductions or get in touch with details. There is no if/then/else logic offered.

Email types

Timeless, autoresponders, basic automations, recurring newsletters, A/B screening, occasion enrollments, surveys, discount coupons and studies .

Selection and also Flexibility of Template Designs

Not negative. You can also begin from scratch, as well as utilize a useful function called ‘Brand your e-mail’ to auto-generate a layout based on your site’s colors as well as logo design.

Email Marketing Automation

It also generates pre-defined contact segments based on your customers’ interactions with your on-line shop (e.g. repeat, lapsed as well as possible consumers). Automations based on call triggers (e.g. e-mail opens, clicks) are also readily available.

Checklist Management

You can produce sections from call activity, listing subscription, get in touch with details, tags, or ecommerce activity. You can also develop a section from your contact insights and also tag calls based on get in touch with area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the type, and also it just supplies a description box, basic field alternatives (which you can not contribute to) and after that a listing, or checklists, that individuals can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform as well badly, reaching one of the most popular e-mail carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Records and also Analysis

In enhancement to conventional open and also click reports, spam, bounce and also unsubscribe prices are also readily available. You likewise obtain click heat maps, as well as some useful overview reports such as open as well as click fads, opens by tool, % of calls involved, and many successful subject line.


Right here’s where it gets a bit hirsute. The device and also the website are just readily available in English. You can pick to alter some of the non-editable e-mail sections (e.g. footer as well as personal privacy plan message) to among 10 languages offered, mostly European. Support and also the knowledge base is available in 4 languages. A little complicated, but at the very least there’s some effort to support multilingual users and also target markets.

More Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nevertheless, there is a function to inspect the e-mail for errors (missing links, placeholder text that hasn’t been upgraded, etc). There’s also a device that permits you to preview how emails will seek particular receivers, although this really did not seem to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are placed on temporary hold for 15 days, and afterwards feel bitter. If it happens once more, they are relocated right into a put on hold bounce group. They have a ‘ suggested for elimination’ filter offered to watch these, yet do not eliminate them instantly.



Import/export offered although it’s not as uncomplicated as it could be– you need to initially make it possible for sophisticated email approvals under Account Settings.

Storage space readily available for data and also photos


All plans come with endless storage space.

Pro Features



SPF and also DKIM are sustained.

Very own Domain


Different levels of account accessibility


The Account Owner can also appoint roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a huge amount of assimilations as well as applications , almost 400.

Landing Page Builder


This is only readily available by means of their form builder, as well as it’s really basic. Instead, we would certainly advise these free touchdown web page contractors.

Customer Support

3.5/ 5.

There are several channels of support, consisting of online conversation, phone support, a knowledge base and also community-based support. I found that the chat and also phone support weren’t constantly readily available, which was a little discouraging. When I had the ability to get hold of chat assistance, nevertheless, I did discover them to be responsive and also beneficial . Bear in mind that you’ll require to call order to terminate your registration, which is rather annoying.

Overall ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks most of the boxes. The main problem here, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves reiterate through their website, they are a device for small companies. As well as, as such, it’s worth evaluating them on these terms. As mentioned over, they most definitely have sufficient of the basics covered to please most small companies, as well as if it were as straightforward as that after that we ‘d recommend them a lot more very.

The issue, nowadays, is that there are a lot of other e-mail tools supplying even more than Constant Contact, as well as for a whole lot much less money. This includes not only includes, yet likewise individual experience. For the quantity you pay with Constant Contact, you can find on your own using much extra effective tools such as ActiveCampaign as well as GetResponse.

They do get points for their suitable deliverability prices, combinations ( specifically social networks assimilations), and also for permitting different access levels for different users. And also with current enhancements to automations and also reporting, as well as the addition of new attributes like a internet site building contractor, it does resemble they’re making an effort to improve the product. Their absence of innovative attributes makes it hard to suggest them over others at this rate point. (You’ll see we don’t list them as a great Mailchimp option, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly declare that there might be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simplified approach (it only includes autoresponders). They likewise use robust reports and also analysis tools. They are also cheaper than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail marketing devices on the marketplace. It’s available in 6 languages and comes with sophisticated automation choices as well as a integrated CRM.
  • GetResponse is a solid option. It comes with many sophisticated features (e.g. a webinar device), supplies and also has outstanding automations one of the best spam and also design testing tools we’ve ever before made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a thorough guide with the most effective alternatives to Constant Contact, check it out right here. You can likewise try out our Smart Finder to see which e-newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly like to get involved in the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. At $399/month, you ‘d be a lot far better off taking a appearance at any of these CRMs for small businesses, which will be much more budget friendly. There are also a lot of excellent totally free CRMs to choose from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to cancel your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software for small companies. It safely shops your consumer data and also supplies a secure method to manage your clients.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability tests.

Despite these showy numbers and also functions, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their website, they are a device for small companies. The issue, these days, is that there are lots of various other email devices supplying even extra than Constant Contact, and also for a whole lot much less money. For the quantity you pay with Constant Contact, you might discover yourself utilizing a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplistic technique (it just features autoresponders).

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