Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Setup A Drip Campaign In Constant Contact

Constant Contact have been in the email marketing game because 1995. Throughout that time, they’ve handled to become one of one of the most secondhand email tools in the world, after Mailchimp.

One point I observed is that Constant Contact is really often the leading option for numerous other review internet sites. Normally, I wonder to see if our thorough evaluation generates the same end result.

You might have had a look at the Constant Contact reviews used by customers online, also, and whilst they are rather positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based upon a systematic approach and also uses our useful experience as well as expertise of lots of various other straightforward and sophisticated advertising and marketing automation devices.

What makes them special is that they’ve included several attributes for many years that few of their competitors sport, such as digital item downloads, occasion monitoring, visit scheduling and also social campaigns. These all include in the varied list of email options offered, along with automations and also repeating e-newsletters.

Constant Contact brag a market with around 400 apps and also integrations that cater to even one of the most niche of products. Yet despite these flashy numbers and also functions, passion in Constant Contact seems to be on the decline, a minimum of according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s outs & ins as well as check.
Figure out listed below!

Constant Contact Summary

Constant Contact is directed towards small companies, however their costs aren’t one of the most budget-friendly, specifically when you consider that their functions just aren’t that progressed. Plans begin with $9.99/ month, but this only enables 500 subscribers, as well as rates climb pretty greatly after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our total pricing guide

Pros and also Cons


Is Constant Contact the ideal e-newsletter service for you?

Suggested if:

You run events:

Constant Contact is quite one-of-a-kind hereof, being among minority email advertising and marketing tools to permit you to manage event tickets, invites, and also registrations . Remember that this function includes its very own charges: 5.4% + $0.80 for each and every ticket marketed or deal carried out.

Not recommended if:

You need innovative automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t supply the most sophisticated automations. While they do supply caused campaigns, autoresponders as well as deserted cart campaigns (for Shopify just), you’ll locate that other much less costly tools supply similar degrees of automation– MailerLite and Sendinblue.

Score information


Alleviate of Use

Generally it’s easy to navigate, though a bit dull-looking. You can reach many places within a couple of clicks, though as they’ve included extra capability, some points have actually come to be a little surprise, for instance, automations.

E-newsletter Creation


The editor is fast, however light on features, especially in the styling department. Apart from that it’s simple to collaborate with.



This is very fundamental, only allowing you to put straightforward introductions or contact details. There is no if/then/else reasoning available.

Email types

Timeless, autoresponders, basic automations, reoccuring newsletters, A/B testing, occasion registrations, polls, surveys and discount coupons .

Selection as well as Flexibility of Template Designs

Not bad. You can additionally start from scratch, and use a useful function called ‘Brand your email’ to auto-generate a layout based on your internet site’s shades as well as logo.

Email Marketing Automation

It also generates pre-defined get in touch with segments based on your customers’ interactions with your online shop (e.g. repeat, lapsed and possible consumers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are also readily available.

List Management

You can create sections from call task, listing membership, get in touch with information, tags, or ecommerce task. You can additionally develop a segment from your contact understandings and also tag contacts based upon call area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the type, and it merely offers a summary box, basic area alternatives (which you can’t contribute to) and then a listing, or listings, that people can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform also terribly, getting to the most prominent email suppliers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Records and Analysis

In addition to basic open and also click reports, spam, bounce and also unsubscribe prices are additionally available. You likewise obtain click warm maps, as well as some useful overview reports such as open as well as click patterns, opens up by device, % of get in touches with engaged, and also the majority of effective subject line. You can also contrast campaigns. Advanced tracking such as social tracking isn’t offered.


The device as well as the site are only readily available in English. You can pick to transform some of the non-editable email sections (e.g. footer and also privacy plan text) to one of 10 languages readily available, primarily European.

Further Features

Spam- and Design-Testing

Spam testing isn’t available, however, there is a feature to check the email for errors (missing web links, placeholder text that hasn’t been upgraded, and so on). There’s also a tool that allows you to preview exactly how emails will certainly search for specific recipients, although this didn’t seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are placed on short-term hold for 15 days, and after that feel bitter. They are moved right into a put on hold bounce group if it happens once again. They have actually a ‘recommended for elimination’ filter offered to see these, but don’t remove them immediately.


of course

Import/export available although it’s not as straightforward as maybe– you require to initially allow innovative e-mail consents under Account Settings.

Storage available for data and photos


All plans include limitless storage space.

Pro Features


of course

SPF and also DKIM are supported.

Very own Domain


Various degrees of account gain access to

of course

The Account Owner can additionally designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a substantial quantity of assimilations and applications , practically 400.

Landing Page Builder


This is just available via their form building contractor, as well as it’s extremely standard. Instead, we would certainly recommend these cost-free touchdown page building contractors.

Customer Support

3.5/ 5.

There are numerous networks of assistance, including real-time conversation, phone support, a knowledge base and also community-based support. I found that the conversation and also phone assistance weren’t constantly available, which was a little discouraging. When I was able to acquire conversation support, however, I did discover them to be useful and responsive . Bear in mind that you’ll need to hire order to terminate your membership, which is pretty irritating.

Overall ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks the majority of packages. The major issue here, though, is that they’re asking a costs cost for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate via their website, they are a tool for small businesses. And also, as such, it’s worth reviewing them on these terms. As mentioned above, they most definitely have enough of the basics covered to satisfy most local business, and also if it were as basic as that after that we ‘d advise them a lot more highly.

The concern, nowadays, is that there are plenty of various other email devices offering even more than Constant Contact, as well as for a lot less cash. This consists of not only features, but also user experience. For the amount you pay with Constant Contact, you can discover yourself making use of much more effective tools such as ActiveCampaign as well as GetResponse.

They do pick up factors for their respectable deliverability prices, assimilations ( specifically social media sites assimilations), and for permitting different access levels for separate customers. And also with current enhancements to automations and also reporting, and the addition of new features like a internet site builder, it does appear like they’re making an effort to enhance the product. Their lack of sophisticated attributes makes it challenging to advise them over others at this rate point. (You’ll see we don’t list them as a great Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the web, I would boldly assert that there may be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before tried, and also it can not be contrasted to Constant Contact’s simplified strategy (it only features autoresponders). They additionally supply durable reports and also evaluation tools. In addition to that, they are even less expensive than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email advertising and marketing tools on the market. It’s offered in 6 languages and also includes advanced automation choices and a built-in CRM.
  • GetResponse is a solid alternative. It features numerous sophisticated attributes (e.g. a webinar device), supplies and also has superb automations one of the most effective spam and design screening devices we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough guide with the most effective choices to Constant Contact, check it out here. You can also experiment with our Smart Finder to see which e-newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d such as to get involved in the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be much better off taking a look at any of these CRMs for small companies, which will be much more economical. There are even a lot of excellent complimentary CRMs to choose from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to terminate your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software program for small businesses. It securely stores your consumer data and also supplies a safe way to manage your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are consistently good in our bi-annual deliverability tests.

Despite these flashy numbers as well as attributes, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a device for small organizations. The concern, these days, is that there are plenty of other e-mail tools supplying also a lot more than Constant Contact, as well as for a great deal much less money. For the quantity you pay with Constant Contact, you could find yourself making use of a lot extra powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, as well as it can’t be contrasted to Constant Contact’s simple method (it only features autoresponders).

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