Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail advertising and marketing video game given that 1995. During that time, they’ve handled to turn into one of the most secondhand e-mail devices in the world, after Mailchimp.

Something I observed is that Constant Contact is extremely frequently the top option for several other testimonial web sites. Naturally, I wonder to see if our detailed evaluation generates the same end result.

You might have looked into the Constant Contact evaluations supplied by users online, as well, and whilst they are quite favorable, they might not provide you the whole picture. Our evaluation of Constant Contact is based on a systematic technique as well as uses our useful experience and understanding of dozens of various other basic as well as advanced advertising automation devices.

What makes them unique is that they’ve included several attributes throughout the years that few of their rivals sport, such as electronic item downloads, event administration, consultation organizing and social projects. These all include in the diverse listing of e-mail alternatives available, in addition to automations and also persisting newsletters.

Constant Contact boast a market with around 400 applications as well as assimilations that cater to also one of the most specific niche of items. Yet regardless of these flashy numbers as well as attributes, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a better look at Constant Contact’s outs & ins and inspect.
Figure out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small companies, however their costs aren’t one of the most cost effective, particularly when you think about that their functions simply aren’t that progressed. Plans begin with $9.99/ month, yet this only permits 500 customers, and rates increase quite greatly afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our complete pricing overview

Pros and Cons


Is Constant Contact the appropriate newsletter service for you?

Advised if:

You run occasions:

Constant Contact is quite unique in this regard, being among the few e-mail advertising tools to enable you to take care of event tickets, enrollments, and also invites . Keep in mind that this feature comes with its own fees: 5.4% + $0.80 for every ticket sold or transaction conducted.

Not advised if:

You need advanced automation:

Surprisingly, for the costs it charges, Constant Contact does not supply the most sophisticated automations. While they do offer caused campaigns, autoresponders and abandoned cart projects (for Shopify just), you’ll discover that various other much less costly devices use comparable levels of automation– MailerLite and also Sendinblue.

Rating information


Reduce of Use

Generally it’s very easy to browse, though a little bit dull-looking. You can reach a lot of places within a couple of clicks, though as they’ve included more capability, some points have come to be a little covert, for example, automations.

Newsletter Creation


The editor is quickly, but light on functions, particularly in the styling department. Aside from that it’s simple to deal with.



This is very basic, only permitting you to put easy greetings or contact information. There is no if/then/else logic available.

Email kinds

Classic, autoresponders, standard automations, recurring newsletters, A/B screening, occasion registrations, surveys, surveys as well as vouchers .

Option and also Flexibility of Template Designs

Tolerable. There are about 200 (!) templates to select from, with varying degrees of quality (some are decent, while others look a little standard and also dated). You can also start from scratch, and use a useful feature called ‘Brand your e-mail’ to auto-generate a template based upon your website’s colors as well as logo design.

Email Marketing Automation

It also produces pre-defined call sectors based on your consumers’ interactions with your on-line store (e.g. repeat, expired as well as potential customers). Automations based on call triggers (e.g. email opens up, clicks) are likewise readily available.

Listing Management

You can create segments from contact activity, checklist subscription, contact information, tags, or ecommerce task. You can also create a section from your get in touch with understandings and tag contacts based on call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the kind, and it simply uses a summary box, fundamental area alternatives (which you can not contribute to) and afterwards a checklist, or lists, that individuals can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute too severely, reaching the most preferred e-mail suppliers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records as well as Analysis

Along with common open and click records, spam, bounce and also unsubscribe prices are also readily available. You also obtain click warm maps, and also some beneficial summary reports such as open and also click trends, opens up by device, % of calls engaged, as well as the majority of successful subject line. You can additionally contrast projects. However, progressed tracking such as social tracking isn’t available.


The site and the device are only readily available in English. You can select to transform some of the non-editable e-mail sections (e.g. footer as well as privacy plan message) to one of 10 languages offered, mainly European.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t offered, however, there is a feature to check the e-mail for errors (missing links, placeholder message that hasn’t been updated, etc). There’s additionally a device that allows you to sneak peek just how e-mails will look for specific recipients, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on momentary hold for 15 days, and afterwards frown at. They are relocated into a put on hold bounce group if it happens once again. They have a ‘recommended for removal’ filter available to check out these, but do not eliminate them automatically.


of course

Import/export readily available although it’s not as straightforward as maybe– you need to first make it possible for advanced e-mail permissions under Account Settings.

Storage available for images as well as data


All strategies come with limitless storage.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can also appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous quantity of applications and combinations , almost 400.

Touchdown Page Builder


This is only readily available via their kind home builder, and it’s really standard. Rather, we would certainly recommend these complimentary landing page home builders.

Customer Support

3.5/ 5.

There are several networks of assistance, including online chat, phone assistance, a expertise base and also community-based support. I located that the conversation as well as phone assistance weren’t always available, which was a little discouraging.

Total rating.

3.6/ 5.

For a basic email device, Constant Contact ticks a lot of packages. The primary problem below, however, is that they’re asking a costs cost for a sub-premium item.

Final thought.

As Constant Contact themselves repeat via their site, they are a tool for small businesses. As well as, because of this, it’s worth reviewing them on these terms. As pointed out above, they definitely have enough of the fundamentals covered to satisfy most local business, as well as if it were as basic as that then we ‘d recommend them much more extremely.

The issue, these days, is that there are lots of other email tools supplying a lot more than Constant Contact, as well as for a whole lot much less cash. This consists of not only features, but additionally user experience. For the amount you pay with Constant Contact, you can discover on your own utilizing much more powerful tools such as ActiveCampaign and also GetResponse.

And also with current enhancements to automations and also coverage, and the addition of new attributes like a internet site building contractor, it does look like they’re making an effort to improve the item. Their lack of sophisticated attributes makes it hard to recommend them over others at this cost point.

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly assert that there may be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simplistic strategy (it just features autoresponders). They likewise provide robust reports and analysis tools. They are even cheaper than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one e-mail advertising and marketing devices on the market. It’s readily available in 6 languages and comes with advanced automation alternatives and a built-in CRM.
  • GetResponse is a strong choice. It comes with several innovative features (e.g. a webinar tool), has exceptional automations and also offers one of the best spam as well as style screening tools we’ve ever utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a detailed overview with the most effective choices to Constant Contact, check it out right here. You can additionally try out our Smart Finder to see which e-newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d such as to obtain into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. At $399/month, you would certainly be much far better off taking a look at any of these CRMs for small services, which will certainly be much a lot more economical. There are even a lot of excellent free CRMs to select from.

Just how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to cancel your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software program for local business. It securely shops your consumer information and also supplies a protected means to handle your subscribers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability examinations.

In spite of these showy numbers as well as attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a tool for tiny organizations. The problem, these days, is that there are lots of various other e-mail tools providing also much more than Constant Contact, and also for a lot less cash. For the amount you pay with Constant Contact, you could find yourself using much a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and also it can’t be compared to Constant Contact’s simplified approach (it just features autoresponders).

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