Constant Contact - Create Email Marketing Campaigns Like a Pro

Import Excel Template Into Constant Contact

Constant Contact have actually remained in the e-mail advertising video game given that 1995. Throughout that time, they’ve managed to become one of the most used email tools in the world, after Mailchimp.

One point I observed is that Constant Contact is very frequently the top selection for several other evaluation internet sites. Normally, I am curious to see if our detailed analysis generates the very same end result.

You could have had a look at the Constant Contact testimonials used by individuals online, as well, and whilst they are quite favorable, they may not provide you the whole picture. Our review of Constant Contact is based on a methodical strategy and utilizes our practical experience and also expertise of loads of other easy and also innovative marketing automation devices.

What makes them unique is that they’ve added a number of functions for many years that few of their rivals sporting activity, such as digital item downloads, event administration, appointment scheduling and also social projects. These all include in the varied checklist of e-mail options offered, along with automations and reoccuring newsletters.

Constant Contact boast a marketplace with around 400 apps and also assimilations that satisfy even one of the most particular niche of items. Despite these fancy numbers and also features, interest in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a better look at Constant Contact’s outs & ins and also examine.
Learn below!

Constant Contact Summary

Constant Contact is directed towards small businesses, yet their prices aren’t one of the most economical, particularly when you take into consideration that their attributes simply aren’t that advanced. Plans begin with $9.99/ month, but this only allows for 500 clients, and also costs climb rather greatly after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our total prices guide

Cons and pros


Is Constant Contact the appropriate e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly one-of-a-kind in this regard, being one of the few email advertising tools to permit you to take care of event invites, tickets, and registrations . Bear in mind that this function comes with its very own fees: 5.4% + $0.80 for every ticket offered or purchase performed.

Not suggested if:

You need advanced automation:

Remarkably, for the premium it bills, Constant Contact does not offer the most advanced automations. While they do provide caused campaigns, autoresponders and also abandoned cart projects (for Shopify just), you’ll find that other much cheaper tools offer comparable degrees of automation– MailerLite and also Sendinblue, for instance.

Rating details


Reduce of Use

Usually it’s easy to browse, though a bit dull-looking. You can get to the majority of places within a couple of clicks, though as they’ve added a lot more capability, some things have actually become a little hidden, as an example, automations.

E-newsletter Creation


The editor is fast, but light on features, specifically in the designing department. Aside from that it’s simple to work with.



This is very standard, only allowing you to insert basic greetings or get in touch with details. There is no if/then/else logic available.

Email types

Timeless, autoresponders, basic automations, persisting e-newsletters, A/B screening, event registrations, coupons, surveys and surveys .

Option as well as Flexibility of Template Designs

Not bad. There are about 200 (!) design templates to select from, with varying degrees of top quality (some are suitable, while others look a little standard and outdated). You can additionally go back to square one, and use a helpful feature called ‘Brand your email’ to auto-generate a design template based upon your web site’s colors and logo.

Email Marketing Automation

It also creates pre-defined contact sections based on your clients’ interactions with your on the internet shop (e.g. repeat, expired and also possible customers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are additionally offered.

Listing Management

You can produce sectors from contact activity, list membership, call details, tags, or ecommerce activity. You can also produce a section from your call insights and also tag calls based on get in touch with area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and it simply offers a description box, basic field alternatives (which you can not add to) and then a list, or lists, that individuals can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not do too badly, reaching one of the most popular e-mail companies (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records and Analysis

In addition to basic open and also click reports, spam, bounce and also unsubscribe prices are also offered. You additionally obtain click warmth maps, as well as some useful review records such as open and also click trends, opens up by gadget, % of get in touches with engaged, and also many effective subject line.


Here’s where it obtains a little bit unshaven. The site and the device are only available in English. You can pick to transform several of the non-editable email sections (e.g. footer and also personal privacy plan text) to among 10 languages offered, mostly European. Assistance and also the data base is offered in 4 languages. Somewhat complex, but a minimum of there’s some initiative to sustain multilingual individuals as well as target markets.

Further Features

Spam- and also Design-Testing

Spam screening isn’t readily available, however, there is a function to examine the e-mail for errors ( missing out on web links, placeholder text that hasn’t been updated, etc). There’s likewise a device that enables you to preview just how emails will certainly look for details receivers, although this really did not seem to work when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are placed on temporary hold for 15 days, and then frown at. If it occurs again, they are moved right into a suspended bounce classification. They have actually a ‘recommended for removal’ filter available to watch these, but don’t remove them immediately.


of course

Import/export readily available although it’s not as simple as it could be– you need to first make it possible for sophisticated email consents under Account Settings.

Storage offered for data and also pictures


All plans feature limitless storage space.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Different levels of account accessibility

of course

The Account Owner can additionally assign roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a enormous quantity of applications as well as assimilations , nearly 400.

Landing Page Builder


This is just readily available by means of their type contractor, and it’s extremely standard. Rather, we would certainly recommend these complimentary landing web page building contractors.

Client Support

3.5/ 5.

There are numerous networks of assistance, including real-time chat, phone assistance, a data base as well as community-based support. However, I located that the chat and phone support weren’t constantly offered, which was a little frustrating. When I had the ability to get hold of conversation assistance, however, I did discover them to be helpful as well as responsive . Keep in mind that you’ll need to employ order to cancel your subscription, which is quite irritating.

Overall score.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of packages. The main problem below, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves repeat with their site, they are a tool for small businesses. As well as, because of this, it’s worth examining them on these terms. As mentioned over, they certainly have sufficient of the essentials covered to please most small businesses, and if it were as easy as that after that we ‘d suggest them a lot more highly.

The problem, these days, is that there are lots of various other e-mail tools providing a lot more than Constant Contact, and for a great deal less money. This includes not only includes, however also customer experience. For the amount you pay with Constant Contact, you could discover yourself utilizing much a lot more effective devices such as ActiveCampaign as well as GetResponse.

They do get points for their decent deliverability prices, combinations ( specifically social media sites assimilations), as well as for enabling different gain access to degrees for different users. As well as with recent improvements to automations and also coverage, and the addition of brand-new functions like a website building contractor, it does resemble they’re making an initiative to enhance the item. Their lack of sophisticated attributes makes it hard to recommend them over others at this price factor. (You’ll see we don’t note them as a great Mailchimp alternative, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would strongly declare that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simplistic strategy (it just features autoresponders). They additionally use robust records as well as analysis devices. In addition to that, they are also less costly than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email advertising and marketing tools on the market. It’s available in 6 languages and comes with innovative automation choices and also a built-in CRM.
  • GetResponse is a strong choice. It includes many innovative features (e.g. a webinar tool), supplies and also has excellent automations among the very best spam and also layout testing devices we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the best alternatives to Constant Contact, check it out right here. You can likewise try our Smart Finder to see which e-newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you ‘d like to get into the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. However, at $399/month, you ‘d be far better off taking a look at any of these CRMs for local business, which will certainly be much more cost effective. There are also a lot of exceptional free CRMs to pick from.

Just how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to cancel your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software application for small companies. It safely shops your consumer information as well as provides a safe method to handle your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability tests.

Regardless of these showy numbers and features, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for little organizations. The problem, these days, is that there are plenty of various other e-mail tools using even a lot more than Constant Contact, as well as for a great deal much less money. For the amount you pay with Constant Contact, you can discover on your own using much extra powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and it can not be contrasted to Constant Contact’s simplified approach (it only features autoresponders).

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