Constant Contact - Create Email Marketing Campaigns Like a Pro

John Scheepers Constant Contact

Constant Contact have actually remained in the email marketing video game since 1995. During that time, they’ve managed to turn into one of the most secondhand e-mail tools in the world, after Mailchimp.

One point I observed is that Constant Contact is very often the top choice for several other evaluation internet sites. Naturally, I wonder to see if our thorough analysis generates the very same outcome.

You might have had a look at the Constant Contact evaluations provided by individuals online, too, and whilst they are quite favorable, they may not provide you the whole picture. Our evaluation of Constant Contact is based upon a systematic technique as well as uses our practical experience and expertise of loads of other straightforward and also sophisticated advertising and marketing automation tools.

What makes them unique is that they’ve added a number of features throughout the years that few of their competitors sporting activity, such as electronic item downloads, event management, consultation organizing as well as social projects. These all contribute to the varied list of email options offered, along with automations and repeating newsletters.

Constant Contact brag a marketplace with around 400 applications as well as integrations that accommodate also the most particular niche of products. Yet despite these showy numbers and features, interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a better look at Constant Contact’s ins & outs and examine.
Find out listed below!

Constant Contact Summary

Constant Contact is routed towards local business, but their prices aren’t the most economical, especially when you think about that their features simply aren’t that advanced. Plans start from $9.99/ month, but this only allows for 500 customers, and prices rise rather greatly after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our full prices overview

Cons as well as pros


Is Constant Contact the ideal e-newsletter solution for you?

Recommended if:

You run events:

Constant Contact is fairly unique in this regard, being just one of the few e-mail advertising devices to permit you to handle occasion enrollments, tickets, as well as invitations . Remember that this attribute features its very own costs: 5.4% + $0.80 for every ticket sold or transaction conducted.

Not suggested if:

You need innovative automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t supply the most innovative automations. While they do supply set off projects, autoresponders and also abandoned cart projects (for Shopify only), you’ll find that other more affordable tools offer similar levels of automation– MailerLite as well as Sendinblue, for instance.

Score details


Relieve of Use

Normally it’s very easy to browse, though a little bit dull-looking. You can reach most places within a couple of clicks, though as they’ve included a lot more performance, some things have come to be a little covert, as an example, automations.

E-newsletter Creation


The editor is fast, but light on functions, particularly in the styling department. Besides that it’s very easy to deal with.



This is very fundamental, only allowing you to place simple introductions or get in touch with information. There is no if/then/else logic offered.

Email types

Classic, autoresponders, basic automations, persisting newsletters, A/B testing, event registrations, surveys, studies and also coupons .

Option and Flexibility of Template Designs

Not negative. You can likewise start from scratch, and also make use of a helpful attribute called ‘Brand your e-mail’ to auto-generate a layout based on your website’s colors and logo.

Email Marketing Automation

It likewise generates pre-defined call sections based on your clients’ communications with your online shop (e.g. repeat, expired as well as prospective consumers). Automations based on call triggers (e.g. email opens up, clicks) are also available.

Checklist Management

You can create sectors from contact activity, list subscription, get in touch with information, tags, or ecommerce task. You can likewise create a sector from your get in touch with insights and also tag contacts based on contact area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the kind, and it just provides a summary box, basic area choices (which you can not contribute to) and then a listing, or lists, that individuals can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform too badly, getting to the most preferred email carriers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and Analysis

Along with common open and click records, spam, bounce as well as unsubscribe prices are likewise available. You additionally get click warmth maps, as well as some valuable introduction records such as open and also click fads, opens up by tool, % of get in touches with engaged, and also most successful subject line. You can likewise compare projects. Nonetheless, advanced tracking such as social tracking isn’t offered.


Here’s where it gets a little bit unshaven. The website as well as the device are only available in English. You can pick to transform a few of the non-editable email areas (e.g. footer as well as personal privacy policy text) to one of 10 languages readily available, mostly European. Assistance and also the data base is offered in 4 languages. A little confusing, however at least there’s some effort to sustain multilingual customers as well as audiences.

Additional Features

Spam- and Design-Testing

Spam testing isn’t available, nevertheless, there is a function to examine the email for errors ( missing out on links, placeholder text that hasn’t been updated, and so on). There’s additionally a device that allows you to sneak peek just how e-mails will certainly search for details receivers, although this really did not seem to work when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are put on temporary hold for 15 days, and afterwards dislike. If it happens once more, they are relocated right into a suspended bounce category. They have actually a ‘ advised for elimination’ filter readily available to view these, but do not remove them immediately.



Import/export available although it’s not as uncomplicated as maybe– you require to first enable sophisticated email approvals under Account Settings.

Storage readily available for pictures and also information


All strategies feature limitless storage space.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Different levels of account access


The Account Owner can additionally appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a substantial quantity of assimilations as well as apps , nearly 400.

Landing Page Builder


This is just readily available using their kind home builder, and also it’s very fundamental. Rather, we ‘d advise these cost-free landing web page builders.

Client Support

3.5/ 5.

There are a number of channels of support, consisting of real-time chat, phone support, a knowledge base and also community-based assistance. I located that the chat and phone support weren’t constantly available, which was a little frustrating. When I had the ability to acquire chat support, nonetheless, I did discover them to be responsive as well as helpful . Keep in mind that you’ll require to employ order to terminate your membership, which is rather bothersome.

Overall rating.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks the majority of packages. The primary problem right here, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves reiterate with their website, they are a device for small businesses. And, therefore, it’s worth evaluating them on these terms. As stated over, they most definitely have sufficient of the essentials covered to please most small companies, and also if it were as easy as that after that we would certainly advise them a lot more very.

The issue, nowadays, is that there are a lot of other email tools offering much more than Constant Contact, as well as for a lot much less cash. This includes not only features, however additionally individual experience. For the amount you pay with Constant Contact, you might find yourself utilizing a lot a lot more powerful tools such as ActiveCampaign and also GetResponse.

They do get points for their respectable deliverability rates, integrations (particularly social media combinations), and also for enabling various gain access to degrees for different individuals. As well as with current improvements to automations as well as reporting, and the enhancement of brand-new functions like a web site building contractor, it does resemble they’re making an initiative to enhance the product. But their absence of sophisticated functions makes it tough to recommend them over others at this cost point. (You’ll see we do not list them as a good Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there could be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever tried, and it can’t be contrasted to Constant Contact’s simplistic technique (it only features autoresponders). They additionally supply durable reports as well as analysis devices. On top of that, they are also less expensive than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email marketing tools on the market. It’s available in 6 languages and includes innovative automation alternatives and a built-in CRM.
  • GetResponse is a strong option. It comes with lots of sophisticated functions (e.g. a webinar device), has superb automations and offers among the best spam and also design testing tools we’ve ever before utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a thorough overview with the most effective choices to Constant Contact, check it out here. You can additionally try out our Smart Finder to see which e-newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly such as to enter into the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be far better off taking a look at any one of these CRMs for small companies, which will certainly be far more budget friendly. There are even a lot of superb free CRMs to choose from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to cancel your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software program for small businesses. It safely stores your client data as well as provides a protected way to handle your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability examinations.

In spite of these showy numbers and also attributes, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for small companies. The concern, these days, is that there are plenty of other e-mail tools offering even more than Constant Contact, and also for a great deal much less cash. For the quantity you pay with Constant Contact, you could find on your own using much extra powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simple approach (it just features autoresponders).

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