Constant Contact - Create Email Marketing Campaigns Like a Pro

Kpmg Constant Contact

Constant Contact have actually been in the e-mail marketing game since 1995. During that time, they’ve handled to become one of the most secondhand e-mail devices in the world, after Mailchimp.

One point I discovered is that Constant Contact is extremely typically the leading choice for lots of various other testimonial web sites. Normally, I wonder to see if our thorough analysis generates the same outcome.

You may have checked out the Constant Contact testimonials used by users online, as well, and also whilst they are rather favorable, they might not offer you the whole picture. Our review of Constant Contact is based upon a methodical strategy and utilizes our practical experience and also understanding of loads of other easy and advanced marketing automation tools.

What makes them special is that they’ve added several functions for many years that few of their competitors sport, such as electronic product downloads, event administration, appointment scheduling and social projects. These all include in the diverse listing of email options available, along with automations and repeating e-newsletters.

Constant Contact boast a marketplace with around 400 apps as well as assimilations that accommodate even the most particular niche of items. Yet in spite of these flashy numbers and also functions, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. Enough factor for us to take a better consider Constant Contact’s ins & outs and also check if it’s still relevant in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is directed towards small businesses, but their costs aren’t the most cost effective, especially when you consider that their functions just aren’t that advanced. Plans begin with $9.99/ month, but this just enables 500 subscribers, as well as costs rise pretty greatly after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our full rates overview

Cons as well as pros


Is Constant Contact the right newsletter solution for you?

Suggested if:

You run events:

Constant Contact is quite unique in this regard, being among the few email advertising devices to permit you to handle occasion enrollments, invitations, as well as tickets . Bear in mind that this function features its very own fees: 5.4% + $0.80 for every ticket sold or transaction carried out.

Not suggested if:

You need innovative automation:

Remarkably, for the premium it charges, Constant Contact does not use one of the most sophisticated automations. While they do provide set off campaigns, autoresponders and also deserted cart projects (for Shopify only), you’ll discover that much cheaper devices provide comparable levels of automation– MailerLite and Sendinblue, for example.

Rating information


Relieve of Use

Typically it’s easy to browse, though a bit dull-looking. You can reach many places within a couple of clicks, though as they’ve added extra performance, some things have ended up being a little concealed, as an example, automations.

E-newsletter Creation


The editor is quickly, however light on features, particularly in the designing division. Besides that it’s simple to deal with.



This is very basic, only permitting you to place basic greetings or get in touch with information. There is no if/then/else reasoning readily available.

Email kinds

Traditional, autoresponders, standard automations, persisting e-newsletters, A/B testing, occasion registrations, surveys, promo codes as well as studies .

Choice and Flexibility of Template Designs

Not bad. You can also begin from scrape, as well as use a handy attribute called ‘Brand your e-mail’ to auto-generate a theme based on your website’s shades as well as logo.

Email Marketing Automation

They use autoresponders as well as deserted cart campaigns for Shopify and WooCommerce. It also produces pre-defined contact segments based upon your customers’ communications with your on the internet store (e.g. repeat, expired as well as potential customers). Automations based upon call triggers (e.g. email opens, clicks) are also available. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can’t really combine problems and actions as you can in numerous various other devices.

Checklist Management

You can create sections from call task, listing membership, contact information, tags, or ecommerce task. You can also create a section from your call understandings and also tag get in touches with based on call field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the type, and also it merely supplies a summary box, standard field choices (which you can not include in) and after that a listing, or checklists, that individuals can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute too terribly, getting to the most prominent email carriers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports as well as Analysis

In addition to basic open and also click records, spam, bounce and unsubscribe rates are additionally available. You additionally get click heat maps, and also some useful overview reports such as open and click patterns, opens up by tool, % of get in touches with involved, as well as many effective subject line.


The website and also the device are just available in English. You can choose to transform some of the non-editable email areas (e.g. footer and privacy policy message) to one of 10 languages readily available, mostly European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t available, nonetheless, there is a feature to inspect the e-mail for errors ( missing out on web links, placeholder text that hasn’t been upgraded, etc). There’s likewise a tool that permits you to preview just how emails will certainly seek certain recipients, although this didn’t seem to work when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Jump Management


Soft bounces are placed on short-term hold for 15 days, and then feel bitter. They are relocated into a suspended bounce classification if it occurs once more. They have a ‘ suggested for removal’ filter offered to check out these, but don’t remove them instantly.



Import/export offered although it’s not as uncomplicated as it could be– you require to initially make it possible for advanced e-mail permissions under Account Settings.

Storage available for pictures and also information


All plans include unlimited storage.

Pro Features


of course

SPF and DKIM are supported.

Own Domain


Various degrees of account access


The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a huge quantity of integrations and also apps , almost 400.

Landing Page Builder


This is just readily available by means of their form builder, as well as it’s extremely standard. Instead, we would certainly suggest these free landing web page builders.

Customer Support

3.5/ 5.

There are several networks of support, consisting of live conversation, phone support, a knowledge base and community-based support. However, I found that the conversation as well as phone support weren’t always offered, which was a little discouraging. When I had the ability to get hold of chat support, nevertheless, I did find them to be valuable and also responsive . Remember that you’ll need to hire order to terminate your subscription, which is pretty frustrating.

General ranking.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks a lot of the boxes. The primary problem right here, however, is that they’re asking a premium price for a sub-premium product.


As Constant Contact themselves restate via their site, they are a device for local business. As well as, because of this, it’s worth evaluating them on these terms. As stated above, they definitely have sufficient of the basics covered to please most local business, and if it were as straightforward as that then we would certainly recommend them more extremely.

The issue, nowadays, is that there are a lot of other email devices using much more than Constant Contact, and also for a whole lot much less cash. This includes not just features, yet likewise individual experience. For the amount you pay with Constant Contact, you could discover on your own using much extra powerful tools such as ActiveCampaign as well as GetResponse.

And with recent improvements to automations as well as reporting, and also the enhancement of new attributes like a web site home builder, it does look like they’re making an initiative to improve the item. Their lack of innovative attributes makes it hard to advise them over others at this cost factor.

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there could be other rate of interests at play there.

Attempt Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can’t be contrasted to Constant Contact’s simple approach (it just features autoresponders). They additionally supply robust reports and also analysis tools. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail marketing tools on the market. It’s readily available in 6 languages and features sophisticated automation choices and a integrated CRM.
  • GetResponse is a solid choice. It features many sophisticated functions (e.g. a webinar tool), has exceptional automations and also provides among the very best spam as well as layout screening devices we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a detailed overview with the most effective alternatives to Constant Contact, check it out here. You can additionally experiment with our Smart Finder to see which e-newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you ‘d like to enter the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you would certainly be much better off taking a look at any of these CRMs for little businesses, which will be much a lot more budget-friendly. There are even a lot of outstanding totally free CRMs to choose from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to cancel your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software for local business. It safely shops your client data and uses a secure means to manage your clients.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability examinations.

Despite these flashy numbers and features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate with their website, they are a tool for tiny companies. The concern, these days, is that there are lots of various other email tools using also extra than Constant Contact, as well as for a lot much less cash. For the quantity you pay with Constant Contact, you can find yourself using much more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and it can’t be compared to Constant Contact’s simple method (it just includes autoresponders).

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