Constant Contact - Create Email Marketing Campaigns Like a Pro

Mailchimp Versus Constant Contact 2017

Constant Contact have actually remained in the e-mail advertising video game since 1995. During that time, they’ve taken care of to become one of the most secondhand e-mail tools worldwide, after Mailchimp.

One point I discovered is that Constant Contact is really often the top selection for numerous other evaluation sites. Naturally, I wonder to see if our thorough analysis produces the same end result.

You may have checked out the Constant Contact testimonials offered by customers online, too, and also whilst they are pretty positive, they might not provide you the whole picture. Our review of Constant Contact is based upon a methodical strategy and also uses our practical experience and also knowledge of loads of other easy and sophisticated marketing automation devices.

What makes them unique is that they’ve added several attributes for many years that few of their rivals sport, such as electronic product downloads, occasion management, consultation organizing and social campaigns. These all include in the varied list of e-mail choices available, along with automations as well as persisting newsletters.

Constant Contact boast a market with around 400 applications and combinations that satisfy even one of the most specific niche of products. Despite these fancy numbers as well as attributes, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a more detailed consider Constant Contact’s outs & ins and also inspect if it’s still pertinent in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their costs aren’t one of the most budget friendly, especially when you take into consideration that their functions simply aren’t that advanced. Plans start from $9.99/ month, yet this just enables 500 customers, and rates rise quite sharply afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our total rates guide

Pros and Cons


Is Constant Contact the ideal newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is quite distinct hereof, being just one of minority email advertising and marketing devices to enable you to manage occasion invites, tickets, and enrollments . Keep in mind that this attribute includes its very own fees: 5.4% + $0.80 for every ticket marketed or purchase carried out.

Not suggested if:

You require innovative automation:

Remarkably, for the costs it charges, Constant Contact does not offer one of the most innovative automations. While they do provide set off projects, autoresponders as well as deserted cart campaigns (for Shopify just), you’ll discover that other much less costly devices use comparable levels of automation– MailerLite and Sendinblue.

Ranking details


Reduce of Use

Normally it’s simple to browse, though a bit dull-looking. You can get to the majority of places within a number of clicks, though as they’ve added more performance, some points have ended up being a little surprise, as an example, automations.

Newsletter Creation


The editor is quick, however light on features, especially in the designing division. Aside from that it’s very easy to deal with.



This is very basic, only allowing you to put easy greetings or call details. There is no if/then/else logic offered.

Email kinds

Classic, autoresponders, fundamental automations, persisting newsletters, A/B testing, event registrations, polls, studies as well as discount coupons .

Option as well as Flexibility of Template Designs

Not poor. You can likewise start from scratch, and make use of a handy function called ‘Brand your e-mail’ to auto-generate a theme based on your web site’s colors and also logo.

Email Marketing Automation

They provide autoresponders as well as deserted cart advocate Shopify as well as WooCommerce. It additionally creates pre-defined contact sectors based upon your consumers’ interactions with your on-line store (e.g. repeat, expired and possible consumers). Automations based upon call triggers (e.g. e-mail opens up, clicks) are likewise readily available. It’s worth noting that the automations aren’t the most versatile, as you can’t really incorporate conditions and activities as you can in several various other devices.

List Management

You can produce segments from get in touch with activity, listing subscription, contact information, tags, or ecommerce task. You can additionally produce a segment from your call insights and tag get in touches with based upon contact field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, and it just provides a summary box, basic field alternatives (which you can’t include in) and after that a list, or lists, that individuals can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not carry out also severely, getting to the most preferred email providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Reports and Analysis

Along with standard open as well as click reports, spam, bounce as well as unsubscribe rates are additionally readily available. You also get click heat maps, and also some useful overview records such as open and also click fads, opens by tool, % of get in touches with involved, and also the majority of effective subject line. You can likewise compare projects. Progressed tracking such as social monitoring isn’t offered.


Below’s where it obtains a bit unshaven. The site as well as the device are only readily available in English. You can choose to alter some of the non-editable e-mail areas (e.g. footer and also personal privacy policy message) to among 10 languages available, primarily European. Assistance and the data base is readily available in 4 languages. A little confusing, however a minimum of there’s some effort to support multilingual individuals and also audiences.

More Features

Spam- and Design-Testing

Spam screening isn’t offered, nonetheless, there is a feature to check the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been updated, and so on). There’s also a tool that enables you to preview exactly how e-mails will certainly seek details receivers, although this really did not seem to work when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are positioned on momentary hold for 15 days, and after that dislike. If it takes place once more, they are moved right into a put on hold bounce group. They have a ‘ advised for elimination’ filter available to check out these, yet do not eliminate them automatically.



Import/export offered although it’s not as uncomplicated as maybe– you require to initially make it possible for advanced e-mail authorizations under Account Settings.

Storage space available for information as well as images


All strategies include unlimited storage space.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Various degrees of account accessibility


The Account Owner can also designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a huge quantity of integrations and also apps , almost 400.

Landing Page Builder


This is only offered through their kind building contractor, and it’s extremely basic. Instead, we would certainly suggest these free touchdown page home builders.

Consumer Support

3.5/ 5.

There are numerous networks of assistance, consisting of live conversation, phone assistance, a knowledge base as well as community-based support. I found that the chat and also phone assistance weren’t constantly offered, which was a little frustrating. When I was able to acquire chat assistance, nonetheless, I did discover them to be helpful and responsive . Keep in mind that you’ll require to hire order to cancel your membership, which is quite aggravating.

Overall ranking.

3.6/ 5.

For a standard email tool, Constant Contact ticks most of packages. The major issue below, though, is that they’re asking a premium price for a sub-premium product.


As Constant Contact themselves repeat via their site, they are a device for local business. And also, because of this, it’s worth examining them on these terms. As stated over, they absolutely have sufficient of the basics covered to please most local business, as well as if it were as simple as that after that we would certainly recommend them extra extremely.

The issue, these days, is that there are a lot of various other email devices supplying much more than Constant Contact, as well as for a whole lot less money. This includes not just features, yet also user experience. For the quantity you pay with Constant Contact, you can locate yourself utilizing a lot more effective devices such as ActiveCampaign as well as GetResponse.

They do pick up points for their good deliverability prices, assimilations ( especially social media sites combinations), and for allowing different access degrees for separate customers. As well as with current enhancements to automations as well as coverage, as well as the addition of new attributes like a web site building contractor, it does resemble they’re making an initiative to improve the item. However their lack of sophisticated features makes it tough to suggest them over others at this rate point. (You’ll see we do not note them as a great Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would strongly assert that there may be other passions at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simplistic approach (it only includes autoresponders). They also use robust reports as well as evaluation devices. In addition to that, they are also cheaper than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email advertising and marketing tools on the market. It’s readily available in 6 languages and also comes with advanced automation alternatives as well as a built-in CRM.
  • GetResponse is a solid choice. It comes with many advanced attributes (e.g. a webinar device), offers as well as has outstanding automations among the best spam and also style screening devices we’ve ever used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a thorough guide with the best alternatives to Constant Contact, check it out below. You can likewise try our Smart Finder to see which newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly such as to obtain right into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. At $399/month, you ‘d be a lot better off taking a appearance at any of these CRMs for little services, which will certainly be much a lot more budget friendly. There are also plenty of exceptional free CRMs to choose from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to cancel your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software for small companies. It safely shops your client data and provides a secure means to handle your customers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are continually excellent in our bi-annual deliverability tests.

In spite of these showy numbers and attributes, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state via their website, they are a tool for little organizations. The concern, these days, is that there are lots of various other e-mail devices using also more than Constant Contact, and for a great deal less money. For the amount you pay with Constant Contact, you can locate on your own utilizing much a lot more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, as well as it can’t be compared to Constant Contact’s simplistic approach (it just includes autoresponders).

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