Constant Contact - Create Email Marketing Campaigns Like a Pro

Mailchimp Vs Constant Contact 2014

Constant Contact have remained in the email advertising game given that 1995. During that time, they’ve managed to turn into one of one of the most secondhand e-mail devices on the planet, after Mailchimp.

One thing I saw is that Constant Contact is really typically the leading selection for numerous various other review sites. Normally, I wonder to see if our detailed evaluation generates the exact same end result.

You may have taken a look at the Constant Contact testimonials used by customers online, also, and whilst they are rather favorable, they might not offer you the whole picture. Our testimonial of Constant Contact is based on a methodical method and utilizes our practical experience and expertise of loads of other straightforward and also advanced advertising and marketing automation tools.

What makes them unique is that they’ve included several attributes over the years that few of their rivals sporting activity, such as digital product downloads, event administration, visit organizing as well as social projects. These all contribute to the diverse checklist of email options readily available, in addition to automations as well as repeating newsletters.

Constant Contact boast a market with around 400 applications and combinations that cater to even the most specific niche of products. Regardless of these fancy numbers and also functions, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs and check.
Learn listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, yet their prices aren’t one of the most inexpensive, especially when you take into consideration that their functions just aren’t that advanced. Plans begin with $9.99/ month, but this just allows for 500 customers, as well as prices rise rather greatly afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our complete rates guide

Cons and also pros


Is Constant Contact the ideal e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly special hereof, being just one of minority e-mail marketing devices to permit you to take care of occasion invites, registrations, and tickets . Remember that this function features its own fees: 5.4% + $0.80 for every ticket sold or transaction conducted.

Not suggested if:

You need innovative automation:

Remarkably, for the costs it bills, Constant Contact does not offer the most advanced automations. While they do offer triggered campaigns, autoresponders as well as deserted cart campaigns (for Shopify only), you’ll locate that various other much less expensive tools provide comparable degrees of automation– MailerLite and Sendinblue.

Rating details


Alleviate of Use

Typically it’s very easy to navigate, though a bit dull-looking. You can reach most locations within a couple of clicks, though as they’ve added much more performance, some things have actually become a little hidden, for instance, automations.

Newsletter Creation


The editor is quickly, however light on attributes, particularly in the styling department. Apart from that it’s simple to deal with.



This is very fundamental, just permitting you to insert easy greetings or call information. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, basic automations, persisting e-newsletters, A/B screening, event enrollments, polls, discount coupons as well as surveys .

Choice and also Flexibility of Template Designs

Tolerable. There are about 200 (!) design templates to choose from, with differing levels of high quality (some are good, while others look a little basic and outdated). You can also start from scratch, and use a useful feature called ‘Brand your email’ to auto-generate a layout based on your internet site’s shades and logo.

Email Marketing Automation

They supply autoresponders as well as abandoned cart campaigns for Shopify and also WooCommerce. It likewise produces pre-defined get in touch with sectors based upon your clients’ communications with your on-line shop (e.g. repeat, expired as well as prospective clients). Automations based upon call triggers (e.g. e-mail opens up, clicks) are also readily available. It’s worth noting that the automations aren’t one of the most adaptable, as you can’t really integrate conditions as well as actions as you can in several other devices.

Checklist Management

You can produce sectors from contact task, checklist subscription, call details, tags, or ecommerce task. You can additionally produce a section from your contact insights and tag get in touches with based upon contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, and it merely offers a description box, standard area options (which you can’t include in) and afterwards a listing, or listings, that people can check to be included in.


As you can see in our deliverability tests, Constant Contact does not execute too severely, reaching one of the most preferred email suppliers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Reports and also Analysis

In enhancement to basic open and click records, spam, bounce as well as unsubscribe prices are likewise offered. You also obtain click heat maps, as well as some beneficial summary records such as open and click patterns, opens up by gadget, % of calls involved, and also a lot of effective subject line.


Here’s where it obtains a bit hairy. The tool and also the site are only readily available in English. You can pick to transform a few of the non-editable email areas (e.g. footer as well as personal privacy plan message) to one of 10 languages offered, primarily European. Assistance and also the knowledge base is available in 4 languages. Slightly complex, yet at least there’s some effort to sustain multilingual individuals as well as target markets.

Further Features

Spam- and Design-Testing

Spam screening isn’t readily available, nonetheless, there is a function to inspect the e-mail for errors ( missing out on links, placeholder text that hasn’t been updated, etc). There’s also a device that allows you to sneak peek just how e-mails will search for particular receivers, although this didn’t appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are positioned on momentary hold for 15 days, and afterwards resent. They are relocated right into a put on hold bounce category if it takes place once again. They have actually a ‘recommended for removal’ filter offered to watch these, however do not eliminate them instantly.


of course

Import/export readily available although it’s not as simple as it could be– you require to initially enable innovative e-mail authorizations under Account Settings.

Storage offered for information as well as photos


All strategies come with unlimited storage space.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Various degrees of account accessibility

of course

The Account Owner can also designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge amount of applications and also assimilations , practically 400.

Landing Page Builder


This is only offered using their form building contractor, and it’s really fundamental. Rather, we ‘d advise these complimentary landing web page home builders.

Customer Support

3.5/ 5.

There are numerous networks of assistance, including live chat, phone support, a expertise base and also community-based support. I located that the conversation as well as phone support weren’t constantly available, which was a little frustrating.

Overall ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks most of the boxes. The major issue right here, however, is that they’re asking a costs cost for a sub-premium item.

Final thought.

As Constant Contact themselves repeat via their website, they are a tool for small businesses. And, because of this, it’s worth examining them on these terms. As pointed out over, they absolutely have enough of the essentials covered to please most small businesses, and if it were as simple as that then we would certainly advise them a lot more extremely.

The issue, these days, is that there are lots of other email devices providing a lot more than Constant Contact, and also for a whole lot less cash. This includes not just features, but likewise individual experience. For the quantity you pay with Constant Contact, you can find on your own making use of a lot more powerful devices such as ActiveCampaign and GetResponse.

They do pick up factors for their suitable deliverability rates, integrations ( specifically social media sites assimilations), and for permitting different access levels for different users. As well as with recent improvements to automations as well as coverage, and the enhancement of brand-new features like a website building contractor, it does resemble they’re making an initiative to enhance the item. Yet their absence of advanced functions makes it hard to advise them over others at this price factor. (You’ll see we do not list them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly claim that there may be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplified method (it just features autoresponders). They likewise use durable reports and analysis devices. They are also less expensive than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email advertising devices on the marketplace. It’s available in 6 languages and also comes with advanced automation alternatives as well as a built-in CRM.
  • GetResponse is a solid option. It includes several sophisticated functions (e.g. a webinar tool), offers as well as has exceptional automations among the very best spam and also layout testing tools we’ve ever before utilized. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed overview with the very best alternatives to Constant Contact, check it out right here. You can also try our Smart Finder to see which newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d such as to enter the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be much better off having a look at any one of these CRMs for small businesses, which will certainly be even more budget-friendly. There are also a lot of outstanding totally free CRMs to pick from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software for small businesses. It securely shops your customer data and uses a safe and secure way to manage your clients.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are consistently great in our bi-annual deliverability tests.

Despite these flashy numbers as well as attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state with their site, they are a device for small companies. The concern, these days, is that there are plenty of various other e-mail devices offering also much more than Constant Contact, and for a lot much less money. For the quantity you pay with Constant Contact, you could locate on your own utilizing much extra effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simplistic approach (it only includes autoresponders).

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