Constant Contact - Create Email Marketing Campaigns Like a Pro

Mailchimp Vs Constant Contact 2018

Constant Contact have been in the email advertising video game because 1995. Throughout that time, they’ve handled to turn into one of the most previously owned email devices in the world, after Mailchimp.

Something I saw is that Constant Contact is extremely often the leading option for many various other evaluation websites. Normally, I am curious to see if our in-depth analysis creates the exact same result.

You might have had a look at the Constant Contact testimonials provided by customers online, as well, and also whilst they are quite positive, they may not provide you the whole picture. Our review of Constant Contact is based upon a methodical strategy as well as utilizes our functional experience as well as understanding of lots of various other straightforward as well as advanced advertising automation tools.

What makes them special is that they’ve included several features for many years that few of their competitors sport, such as digital item downloads, occasion management, appointment scheduling and also social projects. These all include in the diverse listing of email choices available, in addition to automations and recurring newsletters.

Constant Contact boast a marketplace with around 400 applications and assimilations that satisfy also the most particular niche of items. In spite of these fancy numbers and attributes, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Enough factor for us to take a more detailed take a look at Constant Contact’s outs & ins and also examine if it’s still appropriate in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is routed towards local business, yet their rates aren’t the most budget friendly, specifically when you take into consideration that their functions just aren’t that advanced. Plans begin with $9.99/ month, but this only permits 500 clients, and rates climb rather greatly after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our total pricing guide

Cons and pros


Is Constant Contact the best newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather distinct hereof, being one of the few e-mail advertising devices to allow you to take care of event tickets, enrollments, and invitations . Keep in mind that this attribute includes its very own charges: 5.4% + $0.80 for each and every ticket sold or deal performed.

Not advised if:

You need innovative automation:

Remarkably, for the costs it charges, Constant Contact doesn’t offer one of the most innovative automations. While they do supply set off projects, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll locate that more affordable devices use comparable degrees of automation– MailerLite and Sendinblue, for example.

Score information


Ease of Use

Normally it’s very easy to navigate, though a little bit dull-looking. You can reach a lot of areas within a couple of clicks, though as they’ve included much more capability, some things have become a little hidden, for instance, automations.

E-newsletter Creation


The editor is quick, however light on attributes, specifically in the designing division. In addition to that it’s simple to deal with.


of course

This is very basic, only enabling you to insert easy greetings or contact details. There is no if/then/else logic offered.

Email kinds

Traditional, autoresponders, standard automations, recurring newsletters, A/B testing, event enrollments, surveys, discount coupons as well as studies .

Choice as well as Flexibility of Template Designs

Okay. There are around 200 (!) themes to pick from, with differing degrees of quality (some are suitable, while others look a little fundamental as well as dated). You can also go back to square one, as well as utilize a helpful attribute called ‘Brand your e-mail’ to auto-generate a design template based upon your website’s colors and also logo.

Email Marketing Automation

They use autoresponders as well as deserted cart advocate Shopify and WooCommerce. It also generates pre-defined call sectors based on your consumers’ interactions with your on the internet store (e.g. repeat, expired and possible customers). Automations based on call triggers (e.g. e-mail opens up, clicks) are additionally offered. It’s worth noting that the automations aren’t the most adaptable, as you can’t truly combine conditions and actions as you can in numerous other devices.

Listing Management

You can produce segments from get in touch with activity, listing membership, get in touch with information, tags, or ecommerce activity. You can additionally create a section from your call understandings as well as tag contacts based on contact field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the type, and it just offers a description box, basic field choices (which you can’t contribute to) and after that a checklist, or checklists, that individuals can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out also terribly, getting to the most prominent e-mail providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records as well as Analysis

In addition to typical open as well as click records, spam, bounce as well as unsubscribe prices are additionally available. You additionally get click warm maps, and also some beneficial summary reports such as open and also click patterns, opens up by tool, % of contacts engaged, and a lot of successful subject line. You can additionally contrast projects. Advanced tracking such as social tracking isn’t readily available.


The website and the tool are only offered in English. You can select to change some of the non-editable e-mail sections (e.g. footer and privacy plan text) to one of 10 languages available, mainly European.

Further Features

Spam- and Design-Testing

Spam screening isn’t readily available, nonetheless, there is a function to inspect the email for errors (missing web links, placeholder message that hasn’t been updated, etc). There’s also a device that allows you to preview exactly how e-mails will certainly try to find specific recipients, although this didn’t appear to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on momentary hold for 15 days, and then resent. If it happens once more, they are relocated into a put on hold bounce category. They have actually a ‘recommended for elimination’ filter available to view these, but don’t remove them automatically.



Import/export available although it’s not as straightforward as it could be– you require to first enable sophisticated e-mail approvals under Account Settings.

Storage available for pictures and also information


All plans come with limitless storage space.

Pro Features



SPF and also DKIM are supported.

Own Domain


Various degrees of account gain access to


The Account Owner can likewise assign duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a huge amount of apps and assimilations , almost 400.

Touchdown Page Builder


This is just readily available through their form builder, and it’s very standard. Instead, we would certainly suggest these free touchdown page building contractors.

Customer Support

3.5/ 5.

There are a number of networks of assistance, including real-time conversation, phone assistance, a data base and also community-based support. I discovered that the chat as well as phone assistance weren’t constantly available, which was a little aggravating. When I had the ability to acquire chat support, however, I did find them to be beneficial and also responsive . Bear in mind that you’ll require to call order to cancel your subscription, which is pretty bothersome.

Overall score.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks most of the boxes. The primary issue here, however, is that they’re asking a costs price for a sub-premium item.

Final thought.

As Constant Contact themselves restate with their website, they are a device for local business. And also, because of this, it’s worth assessing them on these terms. As discussed over, they most definitely have enough of the basics covered to satisfy most small companies, as well as if it were as simple as that after that we ‘d suggest them a lot more extremely.

The concern, nowadays, is that there are lots of various other email tools supplying much more than Constant Contact, as well as for a lot much less cash. This consists of not just includes, however also customer experience. For the quantity you pay with Constant Contact, you can discover yourself making use of a lot more powerful tools such as ActiveCampaign as well as GetResponse.

As well as with current improvements to automations as well as reporting, and the addition of new attributes like a internet site home builder, it does look like they’re making an effort to enhance the item. Their absence of innovative features makes it tough to recommend them over others at this price factor.

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly claim that there may be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before attempted, and it can’t be compared to Constant Contact’s simplified method (it just includes autoresponders). They likewise provide robust records and also evaluation tools. They are also less costly than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email marketing devices on the marketplace. It’s offered in 6 languages and features innovative automation choices as well as a integrated CRM.
  • GetResponse is a strong option. It features several sophisticated functions (e.g. a webinar tool), has exceptional automations as well as provides among the very best spam and design screening devices we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the most effective alternatives to Constant Contact, check it out right here. You can likewise try our Smart Finder to see which newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you would certainly like to enter the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. However, at $399/month, you would certainly be better off having a look at any one of these CRMs for local business, which will certainly be much more cost effective. There are even plenty of outstanding cost-free CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software program for local business. It securely shops your consumer information as well as offers a protected method to manage your subscribers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability examinations.

In spite of these showy numbers as well as attributes, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate with their website, they are a tool for little companies. The concern, these days, is that there are lots of various other email tools providing even much more than Constant Contact, as well as for a great deal much less money. For the amount you pay with Constant Contact, you could find on your own utilizing a lot extra powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simplified approach (it only features autoresponders).

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