Constant Contact - Create Email Marketing Campaigns Like a Pro

Mailchimp Vs Constant Contact Comparison

Constant Contact have actually been in the email advertising and marketing video game because 1995. Throughout that time, they’ve managed to become one of one of the most previously owned email devices in the world, after Mailchimp.

One thing I observed is that Constant Contact is very often the top choice for several other evaluation internet sites. Normally, I wonder to see if our detailed analysis creates the same result.

You might have looked into the Constant Contact evaluations used by users online, as well, and whilst they are rather favorable, they may not provide you the whole picture. Our testimonial of Constant Contact is based upon a methodical strategy and uses our functional experience and understanding of lots of various other straightforward and innovative advertising automation tools.

What makes them unique is that they’ve added numerous functions over the years that few of their competitors sport, such as digital item downloads, event management, visit scheduling and social campaigns. These all include in the diverse listing of email choices offered, in addition to automations as well as reoccuring e-newsletters.

Constant Contact brag a market with around 400 applications as well as combinations that cater to even the most specific niche of products. Despite these flashy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Sufficient factor for us to take a closer look at Constant Contact’s ins & outs and also check if it’s still relevant in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is directed in the direction of small companies, yet their prices aren’t the most budget-friendly, particularly when you think about that their attributes just aren’t that advanced. Strategies begin with $9.99/ month, but this just allows for 500 subscribers, and also costs rise quite dramatically after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our total rates overview

Cons as well as pros


Is Constant Contact the ideal e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly unique in this regard, being among the few email advertising tools to permit you to handle occasion invites, enrollments, and tickets . Keep in mind that this attribute features its very own costs: 5.4% + $0.80 for every ticket offered or purchase conducted.

Not advised if:

You require sophisticated automation:

Remarkably, for the costs it bills, Constant Contact does not use the most innovative automations. While they do offer caused campaigns, autoresponders and also deserted cart campaigns (for Shopify only), you’ll locate that more affordable devices provide similar levels of automation– MailerLite as well as Sendinblue, for instance.

Ranking information


Reduce of Use

Usually it’s very easy to browse, though a bit dull-looking. You can get to many places within a couple of clicks, though as they’ve included extra functionality, some points have actually become a little concealed, for example, automations.

Newsletter Creation


The editor is quick, but light on features, especially in the designing division. In addition to that it’s easy to work with.


of course

This is very standard, just enabling you to put easy introductions or contact details. There is no if/then/else reasoning available.

Email kinds

Classic, autoresponders, basic automations, recurring newsletters, A/B screening, event registrations, promo codes, polls as well as studies .

Choice and Flexibility of Template Designs

Not poor. You can likewise start from scrape, as well as use a convenient attribute called ‘Brand your email’ to auto-generate a theme based on your web site’s shades as well as logo.

Email Marketing Automation

They provide autoresponders and also abandoned cart campaigns for Shopify as well as WooCommerce. It likewise creates pre-defined call sections based on your consumers’ communications with your on-line store (e.g. repeat, lapsed and possible customers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are likewise readily available. It’s worth keeping in mind that the automations aren’t the most adaptable, as you can not truly integrate conditions and also actions as you can in many various other tools.

Listing Management

You can produce sectors from contact task, checklist subscription, call information, tags, or ecommerce task. You can likewise create a segment from your contact insights and also tag contacts based on get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, as well as it simply supplies a description box, fundamental area alternatives (which you can’t add to) and after that a checklist, or checklists, that individuals can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute as well severely, reaching one of the most preferred email carriers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Reports and also Analysis

In addition to standard open as well as click reports, spam, bounce and also unsubscribe prices are also available. You also get click warmth maps, and some helpful summary reports such as open and click fads, opens by device, % of get in touches with engaged, and also the majority of successful subject line.


The website as well as the tool are only available in English. You can pick to alter some of the non-editable e-mail areas (e.g. footer as well as personal privacy plan message) to one of 10 languages readily available, primarily European.

More Features

Spam- and Design-Testing

Spam testing isn’t readily available, nevertheless, there is a function to inspect the email for mistakes (missing web links, placeholder text that hasn’t been updated, and so on). There’s also a tool that enables you to preview how emails will seek details recipients, although this didn’t appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are placed on short-term hold for 15 days, and after that resent. If it occurs once again, they are relocated right into a put on hold bounce category. They have actually a ‘recommended for elimination’ filter readily available to check out these, but do not remove them immediately.



Import/export available although it’s not as simple as maybe– you require to initially allow innovative e-mail permissions under Account Settings.

Storage available for data as well as pictures


All plans come with endless storage.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Various levels of account accessibility


The Account Owner can also assign roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a enormous amount of integrations and applications , practically 400.

Touchdown Page Builder

of course

This is just offered through their kind builder, and it’s really standard. Rather, we ‘d suggest these cost-free touchdown page building contractors.

Customer Support

3.5/ 5.

There are several channels of assistance, including live conversation, phone assistance, a data base and also community-based assistance. Nevertheless, I discovered that the conversation as well as phone support weren’t always readily available, which was a little discouraging. When I had the ability to get hold of chat assistance, however, I did locate them to be useful as well as responsive . Remember that you’ll require to call in order to cancel your membership, which is pretty aggravating.

Overall rating.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks a lot of packages. The main problem below, though, is that they’re asking a costs price for a sub-premium item.

Final thought.

As Constant Contact themselves state through their site, they are a tool for small companies. As well as, as such, it’s worth reviewing them on these terms. As stated over, they absolutely have enough of the fundamentals covered to satisfy most small companies, and if it were as straightforward as that after that we ‘d recommend them more very.

The issue, these days, is that there are lots of various other e-mail devices supplying a lot more than Constant Contact, as well as for a whole lot much less money. This consists of not just features, however likewise individual experience. For the amount you pay with Constant Contact, you might discover yourself using a lot more powerful tools such as ActiveCampaign as well as GetResponse.

And also with current enhancements to automations as well as coverage, and the enhancement of new attributes like a site building contractor, it does look like they’re making an effort to improve the item. Their absence of advanced attributes makes it tough to recommend them over others at this price factor.

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would boldly claim that there may be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever attempted, and it can’t be contrasted to Constant Contact’s simplified strategy (it only features autoresponders). They also supply durable records and evaluation devices. They are also cheaper than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email advertising tools on the market. It’s readily available in 6 languages as well as includes innovative automation choices and also a integrated CRM.
  • GetResponse is a strong option. It comes with many innovative features (e.g. a webinar device), supplies and has exceptional automations among the best spam and design screening devices we’ve ever used. That’s why Constant Contact fails when contrasted to GetResponse.

We have a in-depth guide with the very best choices to Constant Contact, check it out here. You can also try out our Smart Finder to see which newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. If you would certainly like to enter into the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. At $399/month, you would certainly be a lot far better off taking a look at any of these CRMs for small businesses, which will certainly be far more economical. There are even lots of outstanding cost-free CRMs to choose from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software program for small companies. It safely shops your client information and uses a safe method to handle your clients.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are regularly great in our bi-annual deliverability tests.

In spite of these showy numbers and attributes, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat through their site, they are a tool for tiny businesses. The issue, these days, is that there are lots of various other e-mail devices using even a lot more than Constant Contact, as well as for a great deal much less money. For the amount you pay with Constant Contact, you can find yourself utilizing a lot extra powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simplistic method (it only includes autoresponders).

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