Constant Contact - Create Email Marketing Campaigns Like a Pro

Mailchimp Vs Constant Contact WordPress

Constant Contact have actually remained in the email marketing game because 1995. Throughout that time, they’ve taken care of to turn into one of one of the most secondhand email tools worldwide, after Mailchimp.

One thing I observed is that Constant Contact is extremely usually the leading choice for many other review web sites. Naturally, I am curious to see if our in-depth evaluation generates the same outcome.

You may have taken a look at the Constant Contact reviews provided by customers online, also, as well as whilst they are rather favorable, they might not offer you the whole picture. Our testimonial of Constant Contact is based on a methodical technique and utilizes our sensible experience and also knowledge of loads of other basic and innovative advertising automation tools.

What makes them unique is that they’ve included several functions for many years that few of their competitors sporting activity, such as digital item downloads, event administration, consultation scheduling as well as social campaigns. These all contribute to the diverse list of email options offered, along with automations and persisting e-newsletters.

Constant Contact boast a market with around 400 applications and also integrations that cater to also one of the most specific niche of items. Yet despite these showy numbers as well as features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s outs & ins and also check.
Figure out below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, yet their costs aren’t the most inexpensive, particularly when you take into consideration that their functions just aren’t that advanced. Strategies begin with $9.99/ month, however this just permits 500 subscribers, as well as rates increase pretty dramatically afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our full prices overview

Cons as well as pros


Is Constant Contact the right newsletter service for you?

Suggested if:

You run events:

Constant Contact is fairly special in this regard, being just one of the few email marketing devices to permit you to manage event invitations, enrollments, as well as tickets . Remember that this feature comes with its own costs: 5.4% + $0.80 for every ticket marketed or deal carried out.

Not suggested if:

You need innovative automation:

Surprisingly, for the premium it bills, Constant Contact does not use the most advanced automations. While they do provide caused campaigns, autoresponders and abandoned cart campaigns (for Shopify only), you’ll find that much cheaper devices use similar degrees of automation– MailerLite and also Sendinblue, as an example.

Score details


Ease of Use

Normally it’s very easy to navigate, though a bit dull-looking. You can get to a lot of areas within a couple of clicks, though as they’ve included much more functionality, some things have actually come to be a little hidden, as an example, automations.

E-newsletter Creation


The editor is fast, but light on attributes, especially in the designing department. Besides that it’s easy to collaborate with.



This is extremely standard, just permitting you to put simple greetings or call details. There is no if/then/else reasoning offered.

Email kinds

Classic, autoresponders, standard automations, recurring e-newsletters, A/B screening, occasion registrations, polls, promo codes as well as studies .

Choice as well as Flexibility of Template Designs

Not bad. You can likewise start from scrape, and also use a helpful function called ‘Brand your email’ to auto-generate a layout based on your web site’s shades and logo design.

Email Marketing Automation

It likewise creates pre-defined contact sections based on your consumers’ communications with your on-line shop (e.g. repeat, lapsed as well as prospective customers). Automations based on call triggers (e.g. email opens, clicks) are likewise offered.

List Management

You can develop sectors from get in touch with task, listing membership, call information, tags, or ecommerce activity. You can likewise produce a segment from your get in touch with understandings and tag contacts based on call area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and it simply offers a description box, basic field choices (which you can not contribute to) and afterwards a list, or lists, that individuals can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not do too severely, getting to one of the most prominent e-mail providers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records and also Analysis

In enhancement to conventional open and also click records, spam, bounce and unsubscribe prices are likewise available. You likewise get click warmth maps, and some useful introduction records such as open and click trends, opens by gadget, % of get in touches with engaged, as well as many effective subject line.


Here’s where it obtains a little bit unshaven. The website and also the tool are only offered in English. You can choose to transform a few of the non-editable email sections (e.g. footer and also privacy policy text) to one of 10 languages offered, mostly European. Support and also the knowledge base is available in 4 languages. A little complex, yet at least there’s some effort to sustain multilingual users and audiences.

More Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nevertheless, there is a feature to check the email for errors ( missing out on web links, placeholder message that hasn’t been updated, etc). There’s also a device that allows you to sneak peek just how e-mails will seek details recipients, although this didn’t appear to function when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on short-lived hold for 15 days, and afterwards resent. If it occurs once again, they are relocated into a put on hold bounce category. They have a ‘ suggested for elimination’ filter offered to watch these, but do not eliminate them automatically.


of course

Import/export offered although it’s not as straightforward as it could be– you need to first make it possible for advanced e-mail consents under Account Settings.

Storage space readily available for pictures as well as data


All plans come with unlimited storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Different degrees of account gain access to


The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a enormous quantity of integrations and applications , practically 400.

Touchdown Page Builder


This is only offered using their kind building contractor, and also it’s extremely standard. Instead, we ‘d suggest these free landing web page builders.

Customer Support

3.5/ 5.

There are numerous channels of assistance, including real-time conversation, phone support, a data base as well as community-based support. Nonetheless, I located that the conversation and phone assistance weren’t always readily available, which was a little discouraging. When I was able to get hold of chat assistance, nonetheless, I did find them to be valuable as well as responsive . Remember that you’ll require to contact order to terminate your registration, which is pretty irritating.

Total score.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks the majority of the boxes. The major problem here, however, is that they’re asking a premium rate for a sub-premium product.

Final thought.

As Constant Contact themselves repeat through their website, they are a tool for small companies. And also, because of this, it’s worth evaluating them on these terms. As discussed over, they certainly have sufficient of the essentials covered to satisfy most small companies, as well as if it were as simple as that after that we ‘d suggest them more extremely.

The concern, these days, is that there are lots of various other e-mail tools offering even more than Constant Contact, and also for a great deal less money. This consists of not only features, but likewise customer experience. As a matter of fact, for the amount you pay with Constant Contact, you can find yourself using much more powerful tools such as ActiveCampaign and GetResponse.

They do grab points for their decent deliverability rates, assimilations ( specifically social media integrations), and for permitting different access levels for separate users. As well as with current enhancements to automations and also reporting, and also the enhancement of new attributes like a internet site building contractor, it does appear like they’re making an effort to boost the item. Their lack of innovative features makes it hard to advise them over others at this rate point. (You’ll see we don’t note them as a great Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly claim that there could be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simplified method (it just features autoresponders). They also offer robust reports as well as evaluation devices. They are also less expensive than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail advertising tools on the market. It’s readily available in 6 languages as well as comes with innovative automation choices and a integrated CRM.
  • GetResponse is a strong option. It includes lots of advanced features (e.g. a webinar tool), has outstanding automations as well as provides among the best spam and also layout screening devices we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a detailed guide with the best options to Constant Contact, check it out below. You can additionally experiment with our Smart Finder to see which newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly like to get right into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be better off taking a look at any one of these CRMs for small businesses, which will be far more economical. There are even a lot of superb cost-free CRMs to pick from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to cancel your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software application for small companies. It safely stores your client data and uses a safe way to manage your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are consistently excellent in our bi-annual deliverability examinations.

Regardless of these flashy numbers and also attributes, passion in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves restate via their site, they are a device for tiny businesses. The concern, these days, is that there are lots of various other email devices offering even much more than Constant Contact, and also for a great deal much less money. For the quantity you pay with Constant Contact, you could discover on your own utilizing much a lot more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplistic technique (it only includes autoresponders).

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