Constant Contact - Create Email Marketing Campaigns Like a Pro

Market Development Fund Constant Contact

Constant Contact have remained in the e-mail advertising game since 1995. Throughout that time, they’ve managed to become one of one of the most previously owned e-mail devices worldwide, after Mailchimp.

One point I observed is that Constant Contact is extremely usually the leading option for many other testimonial internet sites. Normally, I wonder to see if our thorough analysis creates the exact same outcome.

You may have taken a look at the Constant Contact reviews offered by customers online, too, and whilst they are pretty favorable, they may not provide you the whole picture. Our review of Constant Contact is based on a methodical method and uses our useful experience and also understanding of loads of various other basic and also advanced advertising and marketing automation devices.

What makes them special is that they’ve included numerous functions throughout the years that few of their rivals sport, such as electronic item downloads, event administration, consultation organizing and social projects. These all include in the varied list of e-mail alternatives readily available, in addition to automations as well as reoccuring newsletters.

Constant Contact boast a industry with around 400 apps and also combinations that accommodate also one of the most particular niche of products. Yet regardless of these showy numbers and functions, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. Sufficient reason for us to take a better consider Constant Contact’s outs & ins as well as check if it’s still pertinent in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is directed towards small companies, but their rates aren’t one of the most cost effective, specifically when you consider that their features simply aren’t that progressed. Plans start from $9.99/ month, but this only allows for 500 customers, and also prices climb rather greatly after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our total prices guide

Cons and pros


Is Constant Contact the appropriate e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is rather special hereof, being one of the few email advertising tools to allow you to handle event invites, enrollments, and also tickets . Bear in mind that this feature includes its very own costs: 5.4% + $0.80 for each and every ticket marketed or transaction conducted.

Not advised if:

You need advanced automation:

Remarkably, for the costs it bills, Constant Contact does not offer the most advanced automations. While they do supply triggered campaigns, autoresponders and abandoned cart campaigns (for Shopify only), you’ll find that other much cheaper tools provide similar degrees of automation– MailerLite as well as Sendinblue, for instance.

Rating information


Reduce of Use

Normally it’s easy to browse, though a bit dull-looking. You can get to the majority of locations within a couple of clicks, though as they’ve included extra performance, some points have ended up being a little hidden, as an example, automations.

E-newsletter Creation


The editor is fast, yet light on features, specifically in the styling department. In addition to that it’s easy to deal with.


of course

This is really standard, just allowing you to put easy introductions or get in touch with details. There is no if/then/else reasoning readily available.

Email types

Traditional, autoresponders, fundamental automations, persisting newsletters, A/B testing, event registrations, promo codes, studies as well as surveys .

Choice as well as Flexibility of Template Designs

Not poor. You can also start from scrape, as well as use a useful function called ‘Brand your e-mail’ to auto-generate a design template based on your internet site’s shades and also logo.

Email Marketing Automation

They use autoresponders and deserted cart advocate Shopify and WooCommerce. It likewise produces pre-defined get in touch with segments based on your consumers’ communications with your on-line store (e.g. repeat, expired and also potential customers). Automations based on call triggers (e.g. email opens up, clicks) are also readily available. It’s worth keeping in mind that the automations aren’t the most adaptable, as you can’t actually incorporate conditions and activities as you can in lots of other tools.

Checklist Management

You can develop sections from contact activity, listing membership, contact details, tags, or ecommerce activity. You can likewise create a segment from your call insights as well as tag get in touches with based upon contact area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the kind, as well as it simply uses a summary box, fundamental field options (which you can not include in) and then a list, or lists, that people can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform too severely, reaching the most prominent email suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports as well as Analysis

In enhancement to standard open as well as click records, spam, bounce and unsubscribe prices are likewise readily available. You additionally get click heat maps, and also some valuable introduction records such as open as well as click patterns, opens by tool, % of contacts engaged, and also most effective subject line.


The site as well as the tool are just offered in English. You can choose to transform some of the non-editable e-mail areas (e.g. footer and also personal privacy plan message) to one of 10 languages readily available, mostly European.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t available, nonetheless, there is a feature to inspect the e-mail for mistakes ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s likewise a tool that enables you to sneak peek just how e-mails will try to find certain receivers, although this really did not appear to work when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Jump Management

of course

Soft bounces are put on temporary hold for 15 days, and after that frown at. They are moved right into a suspended bounce category if it happens once again. They have actually a ‘ advised for removal’ filter available to check out these, but don’t remove them automatically.


of course

Import/export readily available although it’s not as simple as maybe– you need to initially make it possible for advanced email consents under Account Settings.

Storage offered for data and pictures


All strategies include endless storage.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Various degrees of account access

of course

The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a massive quantity of apps and combinations , nearly 400.

Landing Page Builder


This is only offered by means of their type building contractor, and also it’s really standard. Rather, we ‘d recommend these cost-free touchdown web page building contractors.

Client Support

3.5/ 5.

There are a number of networks of support, consisting of live conversation, phone support, a data base as well as community-based assistance. Nevertheless, I located that the chat and also phone assistance weren’t always available, which was a little discouraging. When I was able to get hold of conversation assistance, nonetheless, I did find them to be responsive and also valuable . Remember that you’ll need to employ order to terminate your membership, which is rather aggravating.

Overall score.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of the boxes. The main issue right here, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves state via their website, they are a device for small companies. And also, thus, it’s worth reviewing them on these terms. As discussed over, they definitely have sufficient of the basics covered to satisfy most small companies, and if it were as easy as that after that we ‘d recommend them a lot more highly.

The concern, nowadays, is that there are lots of other e-mail devices supplying much more than Constant Contact, and for a lot less money. This includes not only features, however likewise user experience. As a matter of fact, for the quantity you pay with Constant Contact, you can find yourself using a lot more powerful tools such as ActiveCampaign as well as GetResponse.

They do grab factors for their suitable deliverability prices, integrations ( especially social media assimilations), and also for allowing various gain access to levels for different users. And also with recent improvements to automations and coverage, and the addition of brand-new attributes like a website builder, it does appear like they’re making an effort to boost the product. Yet their lack of innovative features makes it challenging to recommend them over others at this price point. (You’ll see we don’t list them as a great Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would boldly declare that there could be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplistic technique (it just features autoresponders). They additionally supply robust reports and also evaluation tools. On top of that, they are also less costly than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email advertising devices on the market. It’s readily available in 6 languages and features advanced automation choices and also a built-in CRM.
  • GetResponse is a strong alternative. It includes numerous advanced functions (e.g. a webinar device), provides as well as has exceptional automations among the most effective spam and also design screening devices we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a in-depth overview with the most effective choices to Constant Contact, check it out here. You can additionally try our Smart Finder to see which e-newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d such as to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a look at any of these CRMs for small companies, which will be much a lot more budget-friendly. There are also plenty of superb complimentary CRMs to choose from.

Exactly how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software program for small businesses. It safely stores your client data as well as supplies a safe method to manage your subscribers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are regularly great in our bi-annual deliverability tests.

Despite these fancy numbers as well as functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate through their site, they are a tool for tiny companies. The problem, these days, is that there are lots of other e-mail tools supplying even extra than Constant Contact, as well as for a lot less cash. For the amount you pay with Constant Contact, you can discover yourself using a lot more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, as well as it can’t be compared to Constant Contact’s simplified strategy (it just features autoresponders).

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