Constant Contact - Create Email Marketing Campaigns Like a Pro

Nasdaq Constant Contact

Constant Contact have remained in the e-mail advertising video game considering that 1995. During that time, they’ve managed to turn into one of the most secondhand e-mail tools on the planet, after Mailchimp.

One point I noticed is that Constant Contact is extremely typically the leading option for many other review sites. Normally, I am curious to see if our detailed analysis creates the same end result.

You could have had a look at the Constant Contact evaluations supplied by customers online, too, and also whilst they are pretty favorable, they may not give you the whole picture. Our testimonial of Constant Contact is based upon a systematic approach and utilizes our sensible experience and also understanding of dozens of various other basic and also sophisticated advertising and marketing automation devices.

What makes them special is that they’ve added several attributes over the years that few of their rivals sport, such as electronic product downloads, event management, visit organizing and social projects. These all contribute to the varied checklist of e-mail options readily available, in addition to automations and also persisting e-newsletters.

Constant Contact boast a marketplace with around 400 apps as well as combinations that satisfy also the most specific niche of items. Despite these flashy numbers and attributes, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Sufficient reason for us to take a closer consider Constant Contact’s ins & outs and check if it’s still appropriate in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their prices aren’t the most budget friendly, particularly when you think about that their attributes just aren’t that progressed. Strategies begin with $9.99/ month, yet this just allows for 500 clients, and prices rise quite dramatically afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our complete pricing overview

Cons and pros


Is Constant Contact the best e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is fairly distinct hereof, being among minority email marketing devices to allow you to manage occasion tickets, invitations, as well as enrollments . Keep in mind that this feature includes its very own charges: 5.4% + $0.80 for each and every ticket sold or deal conducted.

Not suggested if:

You need advanced automation:

Surprisingly, for the premium it charges, Constant Contact does not supply the most advanced automations. While they do provide set off campaigns, autoresponders and deserted cart projects (for Shopify only), you’ll discover that various other much less expensive tools provide comparable levels of automation– MailerLite and also Sendinblue.

Ranking information


Reduce of Use

Generally it’s very easy to browse, though a bit dull-looking. You can reach a lot of areas within a number of clicks, though as they’ve included much more functionality, some points have become a little concealed, as an example, automations.

Newsletter Creation


The editor is quickly, however light on features, especially in the styling division. Aside from that it’s easy to collaborate with.



This is really fundamental, only permitting you to insert basic introductions or call details. There is no if/then/else logic offered.

Email kinds

Traditional, autoresponders, fundamental automations, reoccuring newsletters, A/B screening, event registrations, coupons, surveys as well as polls .

Option and Flexibility of Template Designs

Not negative. You can also start from scrape, and also use a handy feature called ‘Brand your e-mail’ to auto-generate a theme based on your web site’s shades and logo design.

Email Marketing Automation

They offer autoresponders and also abandoned cart campaigns for Shopify as well as WooCommerce. It additionally creates pre-defined call segments based upon your consumers’ communications with your on-line shop (e.g. repeat, lapsed and potential consumers). Automations based upon call triggers (e.g. e-mail opens up, clicks) are likewise offered. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can not really integrate problems and also actions as you can in many various other tools.

Listing Management

You can create sectors from get in touch with task, checklist membership, contact details, tags, or ecommerce task. You can also produce a sector from your contact insights and also tag calls based upon get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, as well as it merely offers a summary box, fundamental area options (which you can’t add to) and afterwards a listing, or checklists, that people can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform as well terribly, reaching the most preferred email service providers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and Analysis

Along with standard open and also click reports, spam, bounce and unsubscribe prices are also available. You additionally obtain click heat maps, and some useful review reports such as open and click patterns, opens by gadget, % of calls involved, and also many effective subject line. You can also contrast campaigns. Advanced tracking such as social tracking isn’t offered.


Right here’s where it gets a bit hirsute. The website and the device are only readily available in English. You can select to change a few of the non-editable email sections (e.g. footer and privacy plan text) to among 10 languages available, mainly European. Assistance and also the data base is available in 4 languages. Slightly confusing, but at least there’s some effort to sustain multilingual users and target markets.

Additional Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nevertheless, there is a attribute to examine the email for errors (missing links, placeholder text that hasn’t been updated, etc). There’s additionally a tool that enables you to sneak peek how emails will seek certain recipients, although this really did not seem to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are placed on short-lived hold for 15 days, and afterwards frown at. If it occurs once again, they are relocated into a put on hold bounce group. They have a ‘ suggested for removal’ filter available to check out these, however don’t remove them automatically.


of course

Import/export offered although it’s not as straightforward as it could be– you require to initially enable innovative e-mail consents under Account Settings.

Storage available for data and also photos


All strategies include unlimited storage space.

Pro Features


of course

SPF and DKIM are supported.

Very own Domain


Various degrees of account access

of course

The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a huge amount of assimilations and also apps , virtually 400.

Landing Page Builder

of course

This is only offered by means of their form contractor, and it’s really basic. Rather, we ‘d recommend these complimentary touchdown web page contractors.

Client Support

3.5/ 5.

There are several networks of assistance, including real-time chat, phone support, a data base and community-based support. I found that the chat as well as phone support weren’t always offered, which was a little aggravating. When I had the ability to acquire conversation assistance, nevertheless, I did locate them to be valuable as well as receptive . Remember that you’ll require to employ order to terminate your membership, which is quite aggravating.

General score.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks the majority of the boxes. The primary issue here, though, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves state with their website, they are a tool for small businesses. And also, therefore, it’s worth reviewing them on these terms. As discussed over, they most definitely have sufficient of the fundamentals covered to satisfy most small businesses, and also if it were as easy as that after that we would certainly advise them extra extremely.

The problem, nowadays, is that there are a lot of various other e-mail tools offering much more than Constant Contact, as well as for a great deal less money. This includes not only features, but additionally individual experience. In fact, for the quantity you pay with Constant Contact, you could find yourself making use of much more effective tools such as ActiveCampaign and GetResponse.

They do get points for their good deliverability rates, assimilations ( especially social media sites combinations), and for enabling various gain access to degrees for different customers. As well as with current enhancements to automations as well as coverage, as well as the addition of new functions like a internet site home builder, it does resemble they’re making an initiative to improve the item. However their lack of advanced features makes it hard to suggest them over others at this cost factor. (You’ll see we don’t provide them as a great Mailchimp option, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would boldly claim that there could be other passions at play there.

Try Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever attempted, and it can not be contrasted to Constant Contact’s simplified method (it only includes autoresponders). They also provide durable reports as well as evaluation tools. On top of that, they are even cheaper than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one email marketing devices on the market. It’s available in 6 languages as well as features innovative automation choices as well as a integrated CRM.
  • GetResponse is a strong choice. It comes with several advanced features (e.g. a webinar tool), offers as well as has excellent automations one of the best spam and layout testing tools we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a thorough overview with the very best alternatives to Constant Contact, check it out right here. You can likewise try out our Smart Finder to see which newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. If you ‘d like to enter into the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be better off having a look at any of these CRMs for small businesses, which will certainly be even more budget-friendly. There are also plenty of exceptional free CRMs to select from.

Exactly how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to terminate your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising and marketing software for small companies. It securely shops your consumer information and uses a safe and secure method to handle your customers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are consistently great in our bi-annual deliverability tests.

In spite of these showy numbers and also features, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves restate with their site, they are a tool for tiny companies. The issue, these days, is that there are lots of other e-mail tools using also more than Constant Contact, and for a great deal less money. For the amount you pay with Constant Contact, you might discover yourself using much extra effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can not be compared to Constant Contact’s simple strategy (it just features autoresponders).

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