Constant Contact - Create Email Marketing Campaigns Like a Pro

Nova Southeastern Universty Constant Contact

Constant Contact have actually remained in the email advertising game because 1995. Throughout that time, they’ve handled to turn into one of the most used email devices on the planet, after Mailchimp.

One point I saw is that Constant Contact is extremely usually the top choice for numerous other review web sites. Naturally, I wonder to see if our detailed analysis produces the exact same outcome.

You may have had a look at the Constant Contact testimonials used by users online, also, and whilst they are rather favorable, they may not offer you the whole picture. Our testimonial of Constant Contact is based upon a systematic approach and also uses our practical experience and understanding of dozens of various other simple and also advanced marketing automation devices.

What makes them unique is that they’ve added several attributes for many years that few of their rivals sporting activity, such as digital product downloads, occasion monitoring, consultation organizing and social projects. These all add to the diverse checklist of email options offered, in addition to automations as well as reoccuring e-newsletters.

Constant Contact boast a market with around 400 applications and also assimilations that accommodate also one of the most niche of items. Yet regardless of these fancy numbers and functions, interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Sufficient reason for us to take a closer check out Constant Contact’s outs & ins and inspect if it’s still appropriate in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, but their costs aren’t one of the most inexpensive, particularly when you think about that their features simply aren’t that progressed. Strategies begin with $9.99/ month, but this just permits 500 subscribers, and costs rise pretty dramatically afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our total prices guide

Pros and Cons


Is Constant Contact the right e-newsletter service for you?

Advised if:

You run events:

Constant Contact is rather special in this regard, being among minority email marketing devices to enable you to manage event registrations, invitations, and also tickets . Keep in mind that this function features its own costs: 5.4% + $0.80 for each and every ticket sold or transaction carried out.

Not advised if:

You need innovative automation:

Surprisingly, for the costs it charges, Constant Contact does not supply the most sophisticated automations. While they do offer triggered campaigns, autoresponders and abandoned cart campaigns (for Shopify just), you’ll discover that other much cheaper devices offer comparable degrees of automation– MailerLite and also Sendinblue.

Rating information


Alleviate of Use

Normally it’s easy to navigate, though a little bit dull-looking. You can reach many locations within a number of clicks, though as they’ve included much more functionality, some things have come to be a little concealed, for instance, automations.

Newsletter Creation


The editor is quickly, however light on functions, especially in the designing division. Apart from that it’s easy to work with.



This is extremely standard, only allowing you to insert basic greetings or call details. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, standard automations, repeating e-newsletters, A/B testing, occasion enrollments, polls, discount coupons as well as surveys .

Choice and also Flexibility of Template Designs

Not poor. You can likewise start from scratch, and use a helpful function called ‘Brand your email’ to auto-generate a theme based on your internet site’s shades and logo.

Email Marketing Automation

They provide autoresponders and abandoned cart campaigns for Shopify as well as WooCommerce. It likewise creates pre-defined contact segments based on your customers’ interactions with your on-line store (e.g. repeat, expired and also potential consumers). Automations based upon contact triggers (e.g. e-mail opens, clicks) are additionally readily available. It’s worth keeping in mind that the automations aren’t the most versatile, as you can not actually incorporate problems and also activities as you can in several various other tools.

List Management

You can develop segments from call task, listing membership, get in touch with information, tags, or ecommerce task. You can likewise develop a section from your get in touch with insights as well as tag get in touches with based on get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the form, and also it just provides a description box, standard field options (which you can’t contribute to) and then a list, or listings, that people can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not carry out too badly, getting to the most prominent e-mail carriers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Reports as well as Analysis

In addition to standard open and click reports, spam, bounce and also unsubscribe prices are likewise readily available. You additionally obtain click heat maps, and also some helpful summary records such as open and also click fads, opens by device, % of get in touches with engaged, and also the majority of effective subject line. You can also contrast campaigns. Advanced tracking such as social monitoring isn’t available.


The website as well as the tool are only readily available in English. You can pick to change some of the non-editable email sections (e.g. footer and privacy plan message) to one of 10 languages offered, primarily European.

Additional Features

Spam- and also Design-Testing

Spam screening isn’t offered, nevertheless, there is a attribute to inspect the email for mistakes (missing links, placeholder text that hasn’t been upgraded, and so on). There’s also a tool that permits you to preview just how e-mails will look for certain receivers, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are positioned on temporary hold for 15 days, and afterwards resent. If it takes place again, they are relocated into a put on hold bounce category. They have actually a ‘recommended for elimination’ filter offered to view these, yet don’t remove them instantly.



Import/export offered although it’s not as uncomplicated as it could be– you require to initially allow advanced email approvals under Account Settings.

Storage space readily available for data and also pictures


All plans feature endless storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different levels of account access


The Account Owner can likewise appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge quantity of integrations and apps , practically 400.

Landing Page Builder

of course

This is just offered via their type building contractor, and also it’s very standard. Instead, we would certainly advise these cost-free landing page builders.

Client Support

3.5/ 5.

There are several networks of assistance, including online conversation, phone support, a expertise base and also community-based assistance. I located that the conversation and phone assistance weren’t always available, which was a little aggravating.

Total score.

3.6/ 5.

For a fundamental email device, Constant Contact ticks most of packages. The main problem here, though, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves state via their website, they are a device for small companies. And, as such, it’s worth evaluating them on these terms. As discussed over, they most definitely have enough of the basics covered to satisfy most small businesses, and if it were as basic as that after that we would certainly advise them a lot more extremely.

The concern, these days, is that there are lots of other email devices offering even more than Constant Contact, as well as for a great deal less cash. This includes not just features, however additionally customer experience. Actually, for the quantity you pay with Constant Contact, you could find yourself using far more powerful tools such as ActiveCampaign and GetResponse.

They do pick up points for their suitable deliverability rates, assimilations (particularly social media assimilations), as well as for allowing various access levels for different users. And also with current improvements to automations as well as reporting, and the enhancement of new features like a website home builder, it does appear like they’re making an effort to enhance the product. Their lack of advanced features makes it tough to advise them over others at this price factor. (You’ll see we do not note them as a great Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly claim that there could be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, as well as it can not be compared to Constant Contact’s simple approach (it only features autoresponders). They additionally use durable reports as well as analysis tools. They are even cheaper than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail marketing tools on the marketplace. It’s available in 6 languages as well as features innovative automation alternatives and a built-in CRM.
  • GetResponse is a strong option. It comes with many sophisticated features (e.g. a webinar device), provides and has superb automations one of the most effective spam as well as design testing devices we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a detailed overview with the most effective alternatives to Constant Contact, check it out below. You can additionally experiment with our Smart Finder to see which newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. At $399/month, you would certainly be much better off taking a appearance at any of these CRMs for little businesses, which will be much much more affordable. There are also plenty of exceptional totally free CRMs to select from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software application for small companies. It safely stores your customer information as well as uses a safe and secure means to manage your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are constantly excellent in our bi-annual deliverability tests.

Despite these flashy numbers as well as features, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves restate through their website, they are a device for tiny companies. The problem, these days, is that there are plenty of other e-mail tools using even extra than Constant Contact, as well as for a great deal less money. For the quantity you pay with Constant Contact, you can locate yourself using much a lot more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simplified technique (it just features autoresponders).

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