Constant Contact - Create Email Marketing Campaigns Like a Pro

Ow To Set Up Constant Contact On Website

Constant Contact have remained in the e-mail marketing video game given that 1995. Throughout that time, they’ve taken care of to turn into one of the most previously owned email tools on the planet, after Mailchimp.

One point I discovered is that Constant Contact is very often the top selection for several other evaluation internet sites. Normally, I wonder to see if our thorough analysis produces the very same result.

You might have checked out the Constant Contact evaluations provided by individuals online, as well, and whilst they are pretty favorable, they might not give you the whole picture. Our review of Constant Contact is based upon a systematic method as well as utilizes our sensible experience and knowledge of loads of other straightforward as well as advanced advertising and marketing automation devices.

What makes them unique is that they’ve included a number of functions for many years that few of their competitors sport, such as electronic item downloads, occasion administration, visit scheduling and social projects. These all contribute to the varied listing of email alternatives available, in addition to automations and also repeating e-newsletters.

Constant Contact boast a industry with around 400 applications and combinations that satisfy even one of the most specific niche of products. Yet regardless of these flashy numbers and features, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Enough reason for us to take a better take a look at Constant Contact’s outs & ins as well as examine if it’s still appropriate in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is directed towards local business, however their prices aren’t the most budget friendly, particularly when you think about that their features simply aren’t that advanced. Plans start from $9.99/ month, however this only enables 500 subscribers, and costs increase rather greatly afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our complete prices overview

Pros as well as Cons


Is Constant Contact the appropriate e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is rather special in this regard, being among the few email advertising and marketing devices to enable you to manage event registrations, tickets, and also invitations . Keep in mind that this attribute includes its own fees: 5.4% + $0.80 for every ticket offered or transaction conducted.

Not suggested if:

You require sophisticated automation:

Surprisingly, for the premium it charges, Constant Contact does not provide one of the most innovative automations. While they do offer caused campaigns, autoresponders and deserted cart projects (for Shopify just), you’ll locate that other much cheaper tools supply similar levels of automation– MailerLite and Sendinblue, for instance.

Ranking details


Ease of Use

Usually it’s simple to browse, though a little bit dull-looking. You can reach the majority of places within a couple of clicks, though as they’ve added extra performance, some points have actually become a little covert, for example, automations.

Newsletter Creation


The editor is quickly, but light on features, particularly in the styling division. Apart from that it’s easy to collaborate with.


of course

This is extremely basic, only enabling you to insert simple introductions or get in touch with information. There is no if/then/else logic readily available.

Email kinds

Timeless, autoresponders, basic automations, persisting e-newsletters, A/B testing, event enrollments, coupons, studies and also polls .

Choice and Flexibility of Template Designs

Tolerable. There are around 200 (!) layouts to choose from, with differing degrees of quality (some are suitable, while others look a little basic and outdated). You can also go back to square one, and also make use of a handy function called ‘Brand your email’ to auto-generate a design template based on your internet site’s colors as well as logo design.

Email Marketing Automation

They supply autoresponders and deserted cart campaigns for Shopify and also WooCommerce. It likewise creates pre-defined contact sectors based on your customers’ interactions with your online store (e.g. repeat, expired and potential consumers). Automations based on call triggers (e.g. e-mail opens up, clicks) are likewise available. It’s worth noting that the automations aren’t one of the most versatile, as you can’t truly combine problems as well as activities as you can in many various other devices.

Checklist Management

You can produce segments from call activity, checklist membership, contact information, tags, or ecommerce task. You can additionally create a segment from your get in touch with understandings as well as tag contacts based on get in touch with area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the type, and it simply supplies a summary box, basic field options (which you can’t include in) and afterwards a listing, or checklists, that individuals can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute as well terribly, getting to one of the most prominent email carriers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Reports and also Analysis

In addition to conventional open and also click reports, spam, bounce as well as unsubscribe rates are additionally available. You likewise get click heat maps, and some beneficial overview reports such as open and also click fads, opens up by gadget, % of contacts involved, and also the majority of effective subject line.


The tool as well as the site are only readily available in English. You can pick to alter some of the non-editable email sections (e.g. footer and also privacy policy message) to one of 10 languages available, primarily European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t readily available, nonetheless, there is a function to check the e-mail for errors ( missing out on web links, placeholder text that hasn’t been updated, and so on). There’s additionally a device that enables you to preview exactly how e-mails will certainly look for specific receivers, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Jump Management

of course

Soft bounces are placed on short-lived hold for 15 days, and after that resent. They are moved right into a put on hold bounce group if it happens once more. They have actually a ‘ suggested for removal’ filter offered to watch these, however don’t remove them immediately.


of course

Import/export available although it’s not as straightforward as maybe– you need to first make it possible for innovative e-mail authorizations under Account Settings.

Storage available for photos as well as data


All strategies feature endless storage space.

Pro Features



SPF and also DKIM are sustained.

Very own Domain


Various degrees of account access


The Account Owner can likewise appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a massive amount of applications and combinations , practically 400.

Touchdown Page Builder

of course

This is only available through their form building contractor, as well as it’s very fundamental. Rather, we would certainly advise these complimentary landing page builders.

Client Support

3.5/ 5.

There are several networks of assistance, including live chat, phone assistance, a data base and also community-based assistance. I discovered that the conversation and phone assistance weren’t always readily available, which was a little discouraging. When I had the ability to get hold of conversation assistance, however, I did discover them to be beneficial and responsive . Bear in mind that you’ll require to call order to cancel your membership, which is rather bothersome.

Overall ranking.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks a lot of the boxes. The major problem below, though, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves state via their site, they are a device for local business. And also, therefore, it’s worth assessing them on these terms. As discussed over, they most definitely have sufficient of the fundamentals covered to satisfy most small businesses, and if it were as basic as that after that we ‘d suggest them much more very.

The issue, nowadays, is that there are a lot of other email devices offering even more than Constant Contact, and also for a whole lot less money. This includes not just includes, however additionally user experience. For the quantity you pay with Constant Contact, you could discover on your own utilizing a lot extra effective tools such as ActiveCampaign and also GetResponse.

And with recent enhancements to automations and reporting, as well as the addition of new functions like a internet site home builder, it does look like they’re making an initiative to boost the item. Their absence of advanced attributes makes it difficult to advise them over others at this price factor.

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly assert that there might be various other rate of interests at play there.

Try Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever tried, as well as it can not be compared to Constant Contact’s simple method (it only includes autoresponders). They additionally offer robust reports and analysis devices. In addition to that, they are even more affordable than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email marketing tools on the market. It’s available in 6 languages as well as features innovative automation options and also a built-in CRM.
  • GetResponse is a strong choice. It features lots of advanced attributes (e.g. a webinar tool), has exceptional automations and also offers among the best spam and also layout screening devices we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive guide with the best choices to Constant Contact, check it out here. You can likewise try out our Smart Finder to see which newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact comparison if you would certainly like to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. At $399/month, you would certainly be a lot better off taking a appearance at any of these CRMs for little services, which will be far a lot more budget-friendly. There are even lots of superb complimentary CRMs to choose from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to cancel your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software application for small companies. It securely shops your consumer information and uses a safe and secure way to handle your subscribers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are constantly great in our bi-annual deliverability examinations.

In spite of these showy numbers as well as features, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a tool for little businesses. The concern, these days, is that there are lots of other email devices offering even much more than Constant Contact, and also for a great deal less cash. For the amount you pay with Constant Contact, you can locate yourself using much more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can not be contrasted to Constant Contact’s simple approach (it just includes autoresponders).

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