Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email advertising game because 1995. Throughout that time, they’ve handled to turn into one of the most used email devices in the world, after Mailchimp.

One thing I observed is that Constant Contact is really commonly the top option for several other testimonial websites. Naturally, I am curious to see if our in-depth analysis creates the very same result.

You may have looked into the Constant Contact evaluations supplied by users online, also, as well as whilst they are quite positive, they may not provide you the whole picture. Our evaluation of Constant Contact is based on a systematic method and also uses our functional experience and knowledge of lots of various other straightforward and also sophisticated advertising and marketing automation tools.

What makes them special is that they’ve included several features throughout the years that few of their competitors sport, such as digital product downloads, event administration, appointment organizing and social projects. These all include in the diverse list of email choices offered, along with automations and reoccuring e-newsletters.

Constant Contact brag a market with around 400 applications as well as integrations that deal with also one of the most particular niche of products. In spite of these fancy numbers and also functions, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a closer look at Constant Contact’s ins & outs and also check.
Learn listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, however their costs aren’t one of the most affordable, specifically when you consider that their features just aren’t that advanced. Strategies begin with $9.99/ month, however this just allows for 500 clients, and also rates increase pretty greatly afterwards.

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Constant Contact Pricing

> Compare rates with our price calculator

> Find out even more concerning Constant Contact’s strategies in our total prices guide

Cons and pros


Is Constant Contact the appropriate newsletter solution for you?

Recommended if:

You run events:

Constant Contact is quite one-of-a-kind in this regard, being just one of the few e-mail advertising and marketing tools to allow you to handle event invitations, enrollments, and tickets . Remember that this attribute includes its very own costs: 5.4% + $0.80 for each and every ticket marketed or transaction conducted.

Not recommended if:

You need innovative automation:

Remarkably, for the costs it bills, Constant Contact doesn’t provide the most sophisticated automations. While they do supply activated projects, autoresponders and deserted cart campaigns (for Shopify only), you’ll find that other more affordable tools supply similar degrees of automation– MailerLite and also Sendinblue, for example.

Rating details


Reduce of Use

Generally it’s simple to browse, though a bit dull-looking. You can get to the majority of locations within a number of clicks, though as they’ve included more capability, some points have actually come to be a little hidden, as an example, automations.

E-newsletter Creation


The editor is quickly, however light on functions, particularly in the designing division. Besides that it’s simple to deal with.


of course

This is extremely basic, just permitting you to put basic greetings or call details. There is no if/then/else logic offered.

Email kinds

Classic, autoresponders, fundamental automations, persisting e-newsletters, A/B screening, event enrollments, studies, surveys and coupons .

Selection and Flexibility of Template Designs

Not bad. You can likewise begin from scratch, and use a useful function called ‘Brand your e-mail’ to auto-generate a template based on your internet site’s colors and logo.

Email Marketing Automation

It likewise generates pre-defined get in touch with sectors based on your consumers’ interactions with your on the internet shop (e.g. repeat, expired and prospective consumers). Automations based on contact triggers (e.g. email opens up, clicks) are additionally offered.

List Management

You can create segments from contact task, checklist membership, call information, tags, or ecommerce task. You can additionally create a section from your get in touch with insights and also tag contacts based on call field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the kind, and it merely offers a description box, standard field alternatives (which you can not contribute to) and after that a checklist, or listings, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform as well severely, reaching one of the most preferred email suppliers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and also Analysis

In addition to typical open and click records, spam, bounce and unsubscribe rates are additionally available. You likewise get click heat maps, as well as some useful overview reports such as open and also click fads, opens by tool, % of get in touches with engaged, as well as most successful subject line.


Below’s where it gets a little bit hirsute. The device and the site are just available in English. You can select to change some of the non-editable e-mail sections (e.g. footer as well as privacy plan text) to among 10 languages offered, mainly European. Support and the data base is offered in 4 languages. A little confusing, however at the very least there’s some effort to support multilingual users and target markets.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t offered, however, there is a attribute to check the e-mail for mistakes (missing web links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that allows you to preview exactly how e-mails will certainly search for specific recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 tests, it’s a little high.

Jump Management


Soft bounces are positioned on short-term hold for 15 days, and after that resent. They are moved right into a put on hold bounce classification if it happens once again. They have a ‘ suggested for elimination’ filter offered to view these, but don’t remove them immediately.


of course

Import/export available although it’s not as uncomplicated as it could be– you require to first allow advanced e-mail approvals under Account Settings.

Storage space available for data as well as photos


All plans include endless storage.

Pro Features



SPF and also DKIM are sustained.

Very own Domain


Different degrees of account accessibility

of course

The Account Owner can additionally appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a enormous quantity of assimilations and also apps , practically 400.

Landing Page Builder

of course

This is just available using their kind home builder, and it’s extremely standard. Instead, we would certainly suggest these cost-free touchdown page contractors.

Consumer Support

3.5/ 5.

There are numerous channels of support, including real-time chat, phone support, a knowledge base and also community-based support. I discovered that the chat and phone assistance weren’t always readily available, which was a little irritating. When I had the ability to get hold of chat assistance, nonetheless, I did find them to be beneficial and receptive . Bear in mind that you’ll require to contact order to terminate your membership, which is pretty frustrating.

General ranking.

3.6/ 5.

For a standard email tool, Constant Contact ticks most of the boxes. The main concern here, however, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves reiterate with their website, they are a device for small businesses. And, therefore, it’s worth assessing them on these terms. As stated above, they most definitely have sufficient of the fundamentals covered to please most small companies, and if it were as basic as that then we ‘d advise them much more very.

The issue, these days, is that there are lots of other e-mail devices offering even more than Constant Contact, as well as for a whole lot less cash. This consists of not only features, however likewise customer experience. Actually, for the amount you pay with Constant Contact, you can find yourself using a lot more effective tools such as ActiveCampaign and GetResponse.

They do get factors for their decent deliverability rates, assimilations ( especially social media sites combinations), and also for permitting different accessibility levels for different customers. And with current improvements to automations as well as reporting, as well as the enhancement of new functions like a website building contractor, it does look like they’re making an initiative to enhance the item. But their lack of advanced attributes makes it tough to advise them over others at this cost factor. (You’ll see we do not note them as a great Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly declare that there may be other interests at play there.

Attempt Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before attempted, and also it can’t be contrasted to Constant Contact’s simple approach (it just includes autoresponders). They likewise provide robust reports and also analysis devices. They are also less costly than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail marketing devices on the marketplace. It’s readily available in 6 languages and comes with innovative automation options and a integrated CRM.
  • GetResponse is a strong alternative. It comes with numerous advanced features (e.g. a webinar tool), provides as well as has outstanding automations one of the very best spam as well as design testing devices we’ve ever before made use of. That’s why Constant Contact fails when compared to GetResponse.

We have a thorough guide with the very best options to Constant Contact, check it out here. You can additionally try our Smart Finder to see which e-newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d such as to get into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. At $399/month, you would certainly be a lot far better off taking a appearance at any of these CRMs for small businesses, which will be much a lot more cost effective. There are also lots of superb complimentary CRMs to select from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to terminate your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software application for small businesses. It safely shops your consumer data and offers a safe and secure way to handle your subscribers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are consistently great in our bi-annual deliverability tests.

In spite of these fancy numbers as well as attributes, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their website, they are a tool for little services. The problem, these days, is that there are plenty of various other email devices providing also more than Constant Contact, and also for a lot much less money. For the quantity you pay with Constant Contact, you could locate on your own using a lot a lot more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can not be compared to Constant Contact’s simplistic approach (it just includes autoresponders).

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