Constant Contact - Create Email Marketing Campaigns Like a Pro

Redcappi Vs Constant Contact

Constant Contact have actually been in the email advertising and marketing video game since 1995. During that time, they’ve handled to turn into one of the most used email devices on the planet, after Mailchimp.

One thing I saw is that Constant Contact is extremely usually the leading option for lots of various other evaluation sites. Normally, I wonder to see if our thorough analysis produces the exact same end result.

You might have taken a look at the Constant Contact testimonials offered by users online, also, and also whilst they are quite favorable, they may not give you the whole picture. Our evaluation of Constant Contact is based upon a methodical strategy and also utilizes our practical experience as well as expertise of dozens of various other basic as well as advanced advertising automation tools.

What makes them unique is that they’ve added several features for many years that few of their rivals sporting activity, such as digital product downloads, event administration, visit organizing and also social projects. These all include in the varied checklist of email alternatives offered, in addition to automations and also persisting newsletters.

Constant Contact brag a market with around 400 applications and also assimilations that accommodate also one of the most specific niche of items. In spite of these flashy numbers as well as features, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Sufficient reason for us to take a closer consider Constant Contact’s outs & ins and also inspect if it’s still appropriate in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, however their prices aren’t the most budget friendly, specifically when you consider that their functions simply aren’t that progressed. Plans begin with $9.99/ month, but this only allows for 500 subscribers, and also rates climb rather dramatically afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our total pricing overview

Pros as well as Cons


Is Constant Contact the appropriate e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is quite one-of-a-kind in this regard, being just one of minority e-mail marketing devices to permit you to handle event registrations, invites, and also tickets . Keep in mind that this attribute includes its own fees: 5.4% + $0.80 for each ticket offered or deal carried out.

Not suggested if:

You need innovative automation:

Surprisingly, for the costs it charges, Constant Contact does not supply one of the most innovative automations. While they do offer activated projects, autoresponders as well as abandoned cart campaigns (for Shopify just), you’ll find that other more affordable tools offer similar levels of automation– MailerLite as well as Sendinblue, as an example.

Ranking information


Reduce of Use

Generally it’s very easy to navigate, though a bit dull-looking. You can get to many locations within a number of clicks, though as they’ve included more capability, some things have actually come to be a little hidden, as an example, automations.

E-newsletter Creation


The editor is quick, yet light on functions, especially in the styling division. Apart from that it’s simple to work with.



This is extremely fundamental, only allowing you to put straightforward greetings or get in touch with details. There is no if/then/else reasoning offered.

Email kinds

Traditional, autoresponders, standard automations, reoccuring newsletters, A/B screening, occasion enrollments, studies, polls and coupons .

Option and also Flexibility of Template Designs

Not bad. You can additionally begin from scratch, and also use a convenient function called ‘Brand your e-mail’ to auto-generate a design template based on your site’s colors and also logo design.

Email Marketing Automation

It likewise creates pre-defined contact segments based on your customers’ interactions with your online store (e.g. repeat, expired and potential clients). Automations based on contact triggers (e.g. email opens up, clicks) are also readily available.

List Management

You can create sections from call task, list subscription, call details, tags, or ecommerce activity. You can additionally produce a segment from your call insights and also tag contacts based on call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, as well as it just uses a description box, fundamental area alternatives (which you can’t include in) and after that a list, or listings, that people can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not do too terribly, getting to one of the most preferred email suppliers (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Records and Analysis

In addition to conventional open as well as click records, spam, bounce and unsubscribe rates are additionally offered. You also obtain click warm maps, and also some valuable introduction records such as open and also click fads, opens up by device, % of calls involved, and also most successful subject line.


Here’s where it gets a little bit hairy. The tool and the site are only available in English. You can pick to alter a few of the non-editable email sections (e.g. footer as well as personal privacy policy text) to one of 10 languages offered, mainly European. Assistance as well as the knowledge base is offered in 4 languages. Slightly complex, however a minimum of there’s some effort to sustain multilingual customers and audiences.

More Features

Spam- and Design-Testing

Spam screening isn’t offered, nonetheless, there is a function to check the email for errors ( missing out on web links, placeholder message that hasn’t been upgraded, and so on). There’s additionally a tool that enables you to preview just how emails will search for specific recipients, although this really did not seem to work when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are put on short-lived hold for 15 days, and after that feel bitter. If it happens once more, they are relocated right into a put on hold bounce classification. They have a ‘ suggested for removal’ filter offered to watch these, but do not remove them automatically.



Import/export readily available although it’s not as straightforward as it could be– you need to initially enable innovative email permissions under Account Settings.

Storage offered for data and images


All plans include unrestricted storage.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Various levels of account access


The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a enormous amount of applications as well as assimilations , practically 400.

Touchdown Page Builder

of course

This is only readily available through their form builder, and it’s extremely fundamental. Rather, we ‘d advise these totally free landing web page builders.

Client Support

3.5/ 5.

There are numerous channels of assistance, including live chat, phone assistance, a knowledge base and also community-based support. I located that the chat and also phone assistance weren’t constantly offered, which was a little aggravating. When I was able to get hold of conversation assistance, nonetheless, I did find them to be beneficial as well as receptive . Bear in mind that you’ll require to call order to terminate your registration, which is quite frustrating.

Overall ranking.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks a lot of the boxes. The primary concern below, however, is that they’re asking a costs rate for a sub-premium item.

Final thought.

As Constant Contact themselves restate through their site, they are a device for small businesses. As well as, because of this, it’s worth reviewing them on these terms. As mentioned over, they absolutely have enough of the basics covered to please most small businesses, and also if it were as simple as that then we ‘d suggest them extra very.

The problem, nowadays, is that there are a lot of various other e-mail devices offering even more than Constant Contact, as well as for a great deal less cash. This consists of not just features, but additionally individual experience. In fact, for the quantity you pay with Constant Contact, you can find yourself utilizing a lot more effective devices such as ActiveCampaign as well as GetResponse.

They do pick up points for their decent deliverability rates, combinations (particularly social media combinations), and for allowing various gain access to degrees for separate individuals. As well as with recent improvements to automations and reporting, and also the addition of new functions like a web site contractor, it does resemble they’re making an initiative to improve the item. However their absence of innovative attributes makes it challenging to advise them over others at this rate factor. (You’ll see we don’t detail them as a great Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly declare that there might be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simplistic strategy (it only includes autoresponders). They additionally use durable records as well as analysis devices. They are also less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email marketing devices on the marketplace. It’s available in 6 languages and features innovative automation choices and also a integrated CRM.
  • GetResponse is a solid alternative. It comes with numerous innovative attributes (e.g. a webinar tool), supplies and has outstanding automations among the very best spam as well as layout screening devices we’ve ever before used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a in-depth overview with the most effective alternatives to Constant Contact, check it out right here. You can additionally try out our Smart Finder to see which e-newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you would certainly like to enter into the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be much better off taking a look at any of these CRMs for local business, which will certainly be even more economical. There are also plenty of outstanding cost-free CRMs to pick from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software for local business. It securely shops your customer data and provides a safe means to handle your subscribers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability examinations.

Regardless of these flashy numbers and features, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate through their site, they are a tool for little businesses. The issue, these days, is that there are plenty of various other e-mail tools offering even much more than Constant Contact, and also for a great deal much less cash. For the quantity you pay with Constant Contact, you might locate yourself utilizing a lot a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplified method (it only includes autoresponders).

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