Constant Contact - Create Email Marketing Campaigns Like a Pro

Sending Constant Contact Newsletter Tutorial

Constant Contact have been in the email advertising video game because 1995. Throughout that time, they’ve taken care of to become one of the most used email devices worldwide, after Mailchimp.

One point I discovered is that Constant Contact is extremely commonly the top selection for numerous various other evaluation websites. Naturally, I wonder to see if our in-depth evaluation creates the exact same result.

You might have checked out the Constant Contact reviews provided by individuals online, too, as well as whilst they are pretty positive, they might not offer you the whole picture. Our testimonial of Constant Contact is based upon a methodical technique and also uses our practical experience and expertise of lots of other straightforward as well as sophisticated marketing automation devices.

What makes them unique is that they’ve included numerous attributes throughout the years that few of their competitors sport, such as digital product downloads, event management, appointment scheduling as well as social campaigns. These all contribute to the varied checklist of email alternatives available, in addition to automations and reoccuring newsletters.

Constant Contact brag a market with around 400 apps and integrations that deal with also one of the most particular niche of products. Regardless of these showy numbers and features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a closer check out Constant Contact’s outs & ins as well as examine if it’s still relevant in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards small businesses, however their rates aren’t one of the most cost effective, specifically when you think about that their functions just aren’t that advanced. Strategies start from $9.99/ month, yet this only permits 500 subscribers, as well as rates increase quite sharply afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full pricing overview

Cons and pros


Is Constant Contact the best e-newsletter service for you?

Advised if:

You run events:

Constant Contact is rather unique in this regard, being just one of minority email advertising devices to allow you to take care of event tickets, invites, as well as registrations . Remember that this feature includes its very own charges: 5.4% + $0.80 for each ticket sold or transaction carried out.

Not advised if:

You require advanced automation:

Surprisingly, for the premium it bills, Constant Contact does not use the most advanced automations. While they do use set off campaigns, autoresponders and deserted cart projects (for Shopify just), you’ll discover that other much cheaper devices offer comparable levels of automation– MailerLite and also Sendinblue.

Score details


Reduce of Use

Typically it’s simple to browse, though a bit dull-looking. You can get to many places within a number of clicks, though as they’ve added more capability, some things have become a little hidden, for instance, automations.

Newsletter Creation


The editor is fast, however light on features, particularly in the designing department. In addition to that it’s easy to deal with.



This is very fundamental, only enabling you to insert basic introductions or call information. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, fundamental automations, reoccuring newsletters, A/B screening, occasion registrations, studies, discount coupons as well as polls .

Option and also Flexibility of Template Designs

Okay. There are about 200 (!) themes to pick from, with differing degrees of quality (some are suitable, while others look a little fundamental and also dated). You can also start from scratch, as well as utilize a useful attribute called ‘Brand your e-mail’ to auto-generate a theme based upon your web site’s shades and logo.

Email Marketing Automation

It additionally creates pre-defined call sectors based on your customers’ communications with your on the internet shop (e.g. repeat, expired and also possible customers). Automations based on contact triggers (e.g. email opens, clicks) are additionally readily available.

Listing Management

You can produce sectors from contact task, list membership, call information, tags, or ecommerce task. You can additionally produce a segment from your get in touch with insights as well as tag get in touches with based on contact area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the type, as well as it just uses a summary box, standard field alternatives (which you can’t add to) and afterwards a list, or checklists, that individuals can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not do also severely, getting to the most prominent email suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Records and Analysis

In addition to conventional open and click reports, spam, bounce as well as unsubscribe prices are also readily available. You likewise get click warmth maps, and some helpful review reports such as open and click fads, opens by device, % of get in touches with involved, and also a lot of effective subject line.


The site and also the tool are just readily available in English. You can select to alter some of the non-editable email sections (e.g. footer and also personal privacy policy message) to one of 10 languages readily available, primarily European.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nonetheless, there is a function to inspect the e-mail for mistakes (missing web links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that permits you to sneak peek just how emails will certainly try to find details receivers, although this didn’t appear to work when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Jump Management


Soft bounces are placed on short-lived hold for 15 days, and then resent. They are relocated right into a put on hold bounce category if it occurs once more. They have a ‘ suggested for elimination’ filter available to see these, however do not remove them immediately.



Import/export readily available although it’s not as uncomplicated as maybe– you need to first allow sophisticated email permissions under Account Settings.

Storage offered for images and data


All plans come with unlimited storage.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Different degrees of account access


The Account Owner can also appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a massive amount of integrations as well as apps , virtually 400.

Touchdown Page Builder

of course

This is just readily available through their type home builder, and it’s extremely basic. Instead, we ‘d recommend these free touchdown web page home builders.

Customer Support

3.5/ 5.

There are a number of networks of assistance, including live conversation, phone support, a expertise base and community-based assistance. I discovered that the chat as well as phone assistance weren’t constantly offered, which was a little aggravating.

Overall rating.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks most of the boxes. The major problem below, however, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves repeat through their website, they are a device for local business. And also, as such, it’s worth examining them on these terms. As stated over, they certainly have sufficient of the basics covered to please most small businesses, and if it were as simple as that then we would certainly suggest them extra highly.

The problem, nowadays, is that there are a lot of other e-mail devices providing much more than Constant Contact, and for a lot less money. This includes not just includes, however also individual experience. For the amount you pay with Constant Contact, you can locate on your own utilizing much extra effective tools such as ActiveCampaign and also GetResponse.

They do pick up factors for their suitable deliverability rates, integrations (particularly social media sites combinations), and also for permitting different access degrees for different customers. And also with current enhancements to automations and coverage, and the addition of new attributes like a site builder, it does appear like they’re making an effort to improve the item. However their lack of advanced features makes it challenging to suggest them over others at this cost factor. (You’ll see we don’t list them as a good Mailchimp option, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly assert that there could be other interests at play there.

Try Constant Contact now absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simple approach (it only features autoresponders). They likewise provide durable reports and evaluation devices. On top of that, they are also less costly than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one e-mail marketing tools on the marketplace. It’s offered in 6 languages as well as features sophisticated automation options and a built-in CRM.
  • GetResponse is a strong option. It features several sophisticated attributes (e.g. a webinar tool), supplies and also has superb automations one of the most effective spam as well as design testing tools we’ve ever used. When compared to GetResponse, that’s why Constant Contact falls short.

We have a detailed overview with the best options to Constant Contact, check it out below. You can additionally experiment with our Smart Finder to see which newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you ‘d like to get into the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you would certainly be much far better off taking a appearance at any of these CRMs for little businesses, which will certainly be far much more budget-friendly. There are also plenty of outstanding complimentary CRMs to select from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to terminate your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software for small businesses. It safely shops your customer data and supplies a safe and secure means to handle your subscribers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are constantly excellent in our bi-annual deliverability tests.

Despite these fancy numbers as well as features, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for small companies. The problem, these days, is that there are lots of various other e-mail tools providing even extra than Constant Contact, and also for a lot less cash. For the quantity you pay with Constant Contact, you might locate on your own making use of much a lot more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simple method (it just features autoresponders).

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