Constant Contact - Create Email Marketing Campaigns Like a Pro

Sending Newsletters With Constant Contact

Constant Contact have actually remained in the email marketing video game considering that 1995. During that time, they’ve managed to turn into one of the most used e-mail devices worldwide, after Mailchimp.

Something I saw is that Constant Contact is really frequently the top choice for many other evaluation web sites. Naturally, I am curious to see if our thorough analysis generates the same result.

You might have checked out the Constant Contact evaluations supplied by customers online, also, as well as whilst they are pretty favorable, they may not provide you the whole picture. Our evaluation of Constant Contact is based upon a systematic method as well as utilizes our functional experience and understanding of dozens of other straightforward and innovative marketing automation devices.

What makes them unique is that they’ve added numerous features throughout the years that few of their competitors sporting activity, such as digital product downloads, occasion monitoring, consultation scheduling and social projects. These all add to the diverse list of e-mail options offered, along with automations and also repeating newsletters.

Constant Contact brag a marketplace with around 400 apps and integrations that satisfy even one of the most particular niche of products. Despite these fancy numbers as well as features, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a better look at Constant Contact’s ins & outs and also check.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their costs aren’t the most affordable, particularly when you consider that their features just aren’t that progressed. Strategies begin with $9.99/ month, however this just enables 500 clients, as well as prices climb pretty dramatically after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our full pricing overview

Pros and also Cons


Is Constant Contact the best e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather one-of-a-kind in this regard, being just one of minority e-mail advertising and marketing tools to permit you to handle event invitations, enrollments, and also tickets . Keep in mind that this attribute features its very own costs: 5.4% + $0.80 for every ticket marketed or transaction performed.

Not recommended if:

You need sophisticated automation:

Remarkably, for the costs it charges, Constant Contact does not supply the most innovative automations. While they do provide caused campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll discover that various other much less expensive devices offer similar degrees of automation– MailerLite and also Sendinblue.

Rating information


Relieve of Use

Generally it’s very easy to browse, though a bit dull-looking. You can get to most locations within a couple of clicks, though as they’ve added a lot more capability, some things have become a little surprise, for example, automations.

Newsletter Creation


The editor is quick, but light on attributes, especially in the styling department. Apart from that it’s easy to collaborate with.


of course

This is really basic, only allowing you to place basic introductions or get in touch with information. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, standard automations, reoccuring newsletters, A/B screening, event enrollments, polls, surveys and also promo codes .

Option and also Flexibility of Template Designs

Tolerable. There are around 200 (!) layouts to pick from, with differing degrees of high quality (some are decent, while others look a little basic as well as dated). You can likewise go back to square one, and also make use of a helpful feature called ‘Brand your email’ to auto-generate a theme based upon your internet site’s shades as well as logo.

Email Marketing Automation

They provide autoresponders as well as abandoned cart advocate Shopify and also WooCommerce. It also produces pre-defined contact segments based upon your clients’ interactions with your online shop (e.g. repeat, lapsed and also potential clients). Automations based on contact triggers (e.g. e-mail opens, clicks) are likewise offered. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can not really combine conditions as well as activities as you can in numerous various other tools.

Checklist Management

You can create sections from call activity, listing membership, call information, tags, or ecommerce activity. You can also produce a section from your contact understandings and also tag calls based on contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the kind, and also it simply supplies a summary box, basic field alternatives (which you can not contribute to) and then a checklist, or lists, that individuals can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not execute also badly, reaching one of the most popular email carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Records and Analysis

In addition to basic open and also click records, spam, bounce and unsubscribe rates are additionally available. You likewise obtain click heat maps, as well as some useful overview records such as open and click fads, opens by tool, % of get in touches with engaged, and the majority of successful subject line.


The tool and the site are only offered in English. You can pick to transform some of the non-editable e-mail areas (e.g. footer and also privacy policy text) to one of 10 languages available, mainly European.

More Features

Spam- and Design-Testing

Spam testing isn’t available, however, there is a function to examine the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been updated, and so on). There’s additionally a tool that enables you to sneak peek just how emails will look for details recipients, although this didn’t appear to work when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on short-term hold for 15 days, and then resent. If it takes place once more, they are moved into a suspended bounce classification. They have actually a ‘recommended for removal’ filter readily available to watch these, but don’t remove them instantly.


of course

Import/export offered although it’s not as simple as it could be– you require to initially make it possible for innovative e-mail authorizations under Account Settings.

Storage available for images as well as data


All strategies feature unlimited storage space.

Pro Features


of course

SPF and also DKIM are supported.

Very own Domain


Various levels of account accessibility


The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large quantity of applications as well as combinations , practically 400.

Touchdown Page Builder


This is only readily available by means of their type builder, as well as it’s really standard. Rather, we ‘d advise these totally free landing web page contractors.

Customer Support

3.5/ 5.

There are a number of networks of support, consisting of online chat, phone assistance, a data base and also community-based support. I located that the conversation as well as phone assistance weren’t constantly offered, which was a little discouraging. When I was able to acquire conversation support, nevertheless, I did discover them to be responsive and also useful . Remember that you’ll require to call order to cancel your membership, which is quite annoying.

General ranking.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks the majority of the boxes. The primary issue right here, though, is that they’re asking a premium cost for a sub-premium product.

Final thought.

As Constant Contact themselves repeat via their site, they are a device for small businesses. And also, therefore, it’s worth assessing them on these terms. As discussed over, they absolutely have enough of the essentials covered to please most local business, and also if it were as simple as that then we would certainly recommend them a lot more very.

The issue, nowadays, is that there are plenty of other e-mail devices providing even more than Constant Contact, as well as for a whole lot less cash. This includes not only includes, yet also individual experience. For the quantity you pay with Constant Contact, you might discover on your own making use of a lot more powerful devices such as ActiveCampaign and also GetResponse.

They do grab factors for their respectable deliverability rates, combinations (particularly social networks assimilations), and for allowing different gain access to levels for separate individuals. And with current improvements to automations and also reporting, as well as the enhancement of brand-new attributes like a site building contractor, it does look like they’re making an initiative to enhance the product. Their absence of advanced attributes makes it hard to advise them over others at this price factor. (You’ll see we do not provide them as a good Mailchimp choice, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly declare that there might be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simple strategy (it only includes autoresponders). They additionally supply durable records and also analysis tools. In addition to that, they are also cheaper than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email advertising tools on the marketplace. It’s available in 6 languages and comes with sophisticated automation alternatives as well as a integrated CRM.
  • GetResponse is a strong option. It comes with many innovative functions (e.g. a webinar tool), has superb automations as well as uses among the most effective spam as well as design testing tools we’ve ever before made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a detailed guide with the very best options to Constant Contact, check it out below. You can also try our Smart Finder to see which e-newsletter service is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to obtain into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. Nonetheless, at $399/month, you would certainly be much better off taking a look at any one of these CRMs for small companies, which will certainly be far more budget friendly. There are even plenty of exceptional complimentary CRMs to choose from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to terminate your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software application for local business. It safely stores your consumer data as well as supplies a secure method to handle your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are consistently good in our bi-annual deliverability examinations.

In spite of these fancy numbers and attributes, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their site, they are a tool for small businesses. The concern, these days, is that there are lots of other e-mail tools offering even a lot more than Constant Contact, and also for a lot less money. For the amount you pay with Constant Contact, you might locate yourself making use of much more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can not be contrasted to Constant Contact’s simplified method (it only includes autoresponders).

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