Constant Contact - Create Email Marketing Campaigns Like a Pro

Shopify Constant Contact App

Constant Contact have been in the e-mail advertising and marketing game since 1995. During that time, they’ve managed to become one of one of the most used e-mail tools in the world, after Mailchimp.

Something I noticed is that Constant Contact is very frequently the leading option for lots of other review internet sites. Normally, I am curious to see if our detailed evaluation produces the very same result.

You may have looked into the Constant Contact evaluations provided by individuals online, too, and also whilst they are pretty favorable, they might not give you the whole picture. Our review of Constant Contact is based upon a methodical approach and also utilizes our practical experience and also knowledge of lots of other easy and advanced marketing automation devices.

What makes them special is that they’ve added numerous features throughout the years that few of their rivals sporting activity, such as digital item downloads, occasion administration, consultation organizing as well as social projects. These all include in the varied listing of email alternatives offered, in addition to automations as well as repeating newsletters.

Constant Contact boast a industry with around 400 apps and assimilations that accommodate also one of the most particular niche of products. Yet regardless of these fancy numbers and also features, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a more detailed consider Constant Contact’s ins & outs and check if it’s still pertinent in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their costs aren’t one of the most budget friendly, particularly when you think about that their features simply aren’t that advanced. Plans start from $9.99/ month, yet this just enables 500 clients, and rates increase pretty dramatically after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our complete prices guide

Cons and pros


Is Constant Contact the ideal e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is rather unique in this regard, being among minority e-mail advertising devices to allow you to take care of occasion tickets, invites, and registrations . Remember that this attribute includes its very own fees: 5.4% + $0.80 for each and every ticket sold or purchase carried out.

Not recommended if:

You need advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer the most advanced automations. While they do provide activated campaigns, autoresponders and abandoned cart projects (for Shopify only), you’ll locate that other much more affordable tools supply similar levels of automation– MailerLite and also Sendinblue.

Rating information


Ease of Use

Generally it’s easy to browse, though a little bit dull-looking. You can reach most locations within a couple of clicks, though as they’ve included extra capability, some things have come to be a little hidden, as an example, automations.

E-newsletter Creation


The editor is quickly, but light on features, specifically in the styling division. Besides that it’s easy to collaborate with.



This is very basic, just enabling you to insert easy introductions or contact information. There is no if/then/else reasoning available.

Email types

Traditional, autoresponders, standard automations, recurring newsletters, A/B screening, event enrollments, polls, surveys and promo codes .

Selection and Flexibility of Template Designs

Okay. There are about 200 (!) themes to choose from, with varying levels of high quality (some are good, while others look a little fundamental and also dated). You can also go back to square one, and utilize a handy feature called ‘Brand your e-mail’ to auto-generate a layout based upon your web site’s colors as well as logo design.

Email Marketing Automation

It likewise produces pre-defined contact sections based on your clients’ communications with your on-line store (e.g. repeat, lapsed as well as possible clients). Automations based on contact triggers (e.g. email opens up, clicks) are additionally offered.

Checklist Management

You can develop segments from contact task, list membership, get in touch with details, tags, or ecommerce activity. You can additionally produce a segment from your call insights and tag calls based upon call area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and also it just provides a description box, standard area options (which you can not contribute to) and then a listing, or listings, that people can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out too badly, getting to one of the most preferred e-mail carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and also Analysis

In enhancement to common open and also click records, spam, bounce and also unsubscribe prices are additionally available. You also obtain click heat maps, and some valuable overview records such as open and click patterns, opens up by device, % of get in touches with engaged, as well as a lot of successful subject line.


The device and also the website are only offered in English. You can choose to change some of the non-editable email areas (e.g. footer and also privacy policy text) to one of 10 languages offered, primarily European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t offered, nonetheless, there is a attribute to inspect the e-mail for errors (missing links, placeholder text that hasn’t been upgraded, etc). There’s also a tool that enables you to sneak peek how e-mails will certainly look for details recipients, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Jump Management

of course

Soft bounces are positioned on momentary hold for 15 days, and after that resent. They are moved right into a put on hold bounce classification if it takes place once more. They have a ‘ advised for elimination’ filter offered to check out these, yet don’t remove them immediately.


of course

Import/export available although it’s not as uncomplicated as it could be– you need to first make it possible for innovative e-mail consents under Account Settings.

Storage space available for information as well as images


All plans come with endless storage space.

Pro Features


of course

SPF and also DKIM are sustained.

Own Domain


Various levels of account accessibility


The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a large amount of apps as well as combinations , virtually 400.

Landing Page Builder

of course

This is only available via their kind builder, and it’s very fundamental. Rather, we ‘d recommend these cost-free landing web page home builders.

Customer Support

3.5/ 5.

There are several networks of assistance, consisting of online conversation, phone assistance, a knowledge base as well as community-based assistance. I found that the chat and also phone assistance weren’t constantly readily available, which was a little discouraging. When I had the ability to acquire conversation assistance, however, I did discover them to be receptive as well as useful . Keep in mind that you’ll require to employ order to terminate your subscription, which is quite irritating.

Overall rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks most of the boxes. The main issue below, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves restate with their website, they are a device for small businesses. And also, because of this, it’s worth examining them on these terms. As discussed over, they most definitely have enough of the essentials covered to satisfy most local business, and also if it were as straightforward as that then we ‘d advise them extra extremely.

The concern, these days, is that there are lots of other email tools offering even more than Constant Contact, and for a lot less money. This includes not only features, yet additionally customer experience. For the amount you pay with Constant Contact, you might discover on your own using a lot more powerful tools such as ActiveCampaign and also GetResponse.

They do pick up points for their suitable deliverability prices, integrations (particularly social media combinations), as well as for enabling various accessibility levels for separate users. And also with current improvements to automations as well as coverage, as well as the enhancement of brand-new features like a website builder, it does resemble they’re making an effort to improve the item. However their lack of innovative attributes makes it tough to advise them over others at this cost factor. (You’ll see we do not provide them as a good Mailchimp alternative, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would boldly assert that there could be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, and it can’t be contrasted to Constant Contact’s simplistic approach (it only features autoresponders). They also provide durable records and evaluation tools. They are even less expensive than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email marketing devices on the market. It’s offered in 6 languages and includes advanced automation options and a built-in CRM.
  • GetResponse is a strong option. It comes with lots of innovative features (e.g. a webinar device), has superb automations and also uses one of the very best spam and also layout testing devices we’ve ever before made use of. That’s why Constant Contact fails when contrasted to GetResponse.

We have a in-depth guide with the best alternatives to Constant Contact, check it out here. You can additionally experiment with our Smart Finder to see which newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d such as to get into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you would certainly be much better off taking a appearance at any of these CRMs for tiny services, which will certainly be much more economical. There are even a lot of superb cost-free CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to cancel your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software for local business. It securely stores your client data as well as provides a secure method to handle your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are constantly excellent in our bi-annual deliverability examinations.

Regardless of these flashy numbers as well as features, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat through their site, they are a tool for little businesses. The concern, these days, is that there are lots of various other email tools using also more than Constant Contact, and for a whole lot much less money. For the quantity you pay with Constant Contact, you might find yourself using a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, as well as it can not be contrasted to Constant Contact’s simplified technique (it only features autoresponders).

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