Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email advertising and marketing video game since 1995. Throughout that time, they’ve managed to become one of one of the most previously owned e-mail devices on the planet, after Mailchimp.

One thing I noticed is that Constant Contact is really frequently the top selection for lots of various other review sites. Naturally, I am curious to see if our thorough analysis produces the very same end result.

You might have taken a look at the Constant Contact evaluations used by users online, as well, and also whilst they are pretty positive, they might not give you the whole picture. Our evaluation of Constant Contact is based on a systematic strategy and also uses our practical experience and understanding of loads of various other simple and also sophisticated advertising and marketing automation tools.

What makes them special is that they’ve added numerous functions throughout the years that few of their rivals sporting activity, such as digital product downloads, event administration, appointment organizing as well as social campaigns. These all add to the diverse list of e-mail alternatives offered, in addition to automations as well as recurring e-newsletters.

Constant Contact brag a industry with around 400 applications and also integrations that accommodate also one of the most niche of items. Yet regardless of these showy numbers and features, interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs and check.
Figure out below!

Constant Contact Summary

Constant Contact is guided towards small businesses, however their costs aren’t the most inexpensive, especially when you take into consideration that their functions simply aren’t that progressed. Plans start from $9.99/ month, yet this just enables 500 customers, and rates climb quite sharply after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our complete pricing overview

Pros and Cons


Is Constant Contact the right e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is rather unique hereof, being among minority email marketing devices to allow you to take care of event tickets, invitations, and enrollments . Bear in mind that this attribute features its own charges: 5.4% + $0.80 for each and every ticket offered or purchase carried out.

Not advised if:

You need advanced automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t use one of the most sophisticated automations. While they do offer set off projects, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll discover that other much less costly devices provide comparable levels of automation– MailerLite as well as Sendinblue.

Rating details


Ease of Use

Normally it’s simple to navigate, though a little bit dull-looking. You can reach most places within a number of clicks, though as they’ve included more functionality, some things have become a little covert, for example, automations.

Newsletter Creation


The editor is quick, however light on functions, specifically in the styling division. Apart from that it’s easy to deal with.



This is extremely basic, only allowing you to insert basic introductions or get in touch with information. There is no if/then/else logic available.

Email types

Timeless, autoresponders, fundamental automations, persisting e-newsletters, A/B screening, event registrations, studies, polls and promo codes .

Choice as well as Flexibility of Template Designs

Not bad. There are around 200 (!) layouts to pick from, with differing degrees of top quality (some are decent, while others look a little fundamental and outdated). You can likewise go back to square one, as well as utilize a helpful function called ‘Brand your email’ to auto-generate a layout based upon your internet site’s colors and also logo design.

Email Marketing Automation

It also creates pre-defined call sections based on your clients’ communications with your on the internet store (e.g. repeat, expired and also potential clients). Automations based on get in touch with triggers (e.g. email opens up, clicks) are likewise available.

List Management

You can create sectors from get in touch with task, listing subscription, contact information, tags, or ecommerce task. You can likewise create a segment from your call understandings and tag contacts based upon get in touch with field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the kind, as well as it just offers a summary box, standard area choices (which you can’t include in) and afterwards a listing, or lists, that people can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not execute also badly, reaching the most preferred e-mail carriers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Reports and also Analysis

Along with basic open as well as click records, spam, bounce as well as unsubscribe rates are additionally offered. You also get click warm maps, and also some useful introduction reports such as open and click trends, opens up by tool, % of get in touches with engaged, and also the majority of effective subject line. You can additionally contrast campaigns. Nevertheless, progressed tracking such as social monitoring isn’t readily available.


Right here’s where it gets a little bit hirsute. The website as well as the device are just available in English. You can choose to change a few of the non-editable email areas (e.g. footer and privacy policy text) to among 10 languages offered, mainly European. Support and also the data base is offered in 4 languages. Slightly complicated, yet at the very least there’s some effort to sustain multilingual customers as well as target markets.

Additional Features

Spam- and Design-Testing

Spam screening isn’t offered, however, there is a attribute to check the e-mail for mistakes (missing links, placeholder text that hasn’t been updated, and so on). There’s likewise a tool that enables you to preview how e-mails will search for particular receivers, although this didn’t appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 tests, it’s a little high.

Bounce Management


Soft bounces are placed on short-lived hold for 15 days, and then resent. They are relocated right into a put on hold bounce group if it occurs once again. They have actually a ‘recommended for elimination’ filter offered to check out these, yet don’t eliminate them immediately.



Import/export available although it’s not as straightforward as it could be– you require to first enable innovative email consents under Account Settings.

Storage available for photos and information


All strategies include unlimited storage space.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Various levels of account accessibility


The Account Owner can additionally assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a massive quantity of integrations and apps , almost 400.

Touchdown Page Builder


This is just readily available by means of their kind builder, and also it’s very standard. Rather, we ‘d suggest these complimentary touchdown web page builders.

Customer Support

3.5/ 5.

There are several channels of support, consisting of real-time conversation, phone support, a knowledge base and community-based assistance. Nonetheless, I found that the chat and also phone support weren’t constantly offered, which was a little aggravating. When I had the ability to acquire conversation assistance, nonetheless, I did locate them to be responsive as well as valuable . Remember that you’ll require to hire order to terminate your registration, which is pretty aggravating.

General rating.

3.6/ 5.

For a basic email device, Constant Contact ticks the majority of the boxes. The main problem right here, though, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves reiterate via their site, they are a device for small businesses. As well as, thus, it’s worth examining them on these terms. As discussed over, they most definitely have sufficient of the fundamentals covered to please most local business, as well as if it were as simple as that then we would certainly recommend them much more highly.

The issue, nowadays, is that there are a lot of various other e-mail tools providing a lot more than Constant Contact, and for a whole lot much less cash. This includes not just features, but additionally user experience. As a matter of fact, for the quantity you pay with Constant Contact, you can find yourself utilizing a lot more powerful devices such as ActiveCampaign as well as GetResponse.

And also with current improvements to automations and reporting, and also the enhancement of new features like a web site home builder, it does look like they’re making an initiative to improve the product. Their lack of innovative functions makes it hard to recommend them over others at this price factor.

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly assert that there might be other passions at play there.

Attempt Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simple approach (it just features autoresponders). They also provide durable records and also evaluation devices. In addition to that, they are also cheaper than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email advertising and marketing tools on the market. It’s offered in 6 languages as well as comes with innovative automation alternatives and a built-in CRM.
  • GetResponse is a strong option. It includes numerous innovative functions (e.g. a webinar device), provides as well as has excellent automations among the best spam and also style screening devices we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive guide with the most effective choices to Constant Contact, check it out right here. You can additionally try out our Smart Finder to see which newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d like to enter the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be a lot far better off taking a look at any of these CRMs for little businesses, which will be far much more economical. There are also plenty of superb complimentary CRMs to choose from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email marketing software for small companies. It safely stores your customer data and also offers a safe way to manage your subscribers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability examinations.

In spite of these fancy numbers as well as features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat with their site, they are a tool for tiny businesses. The problem, these days, is that there are plenty of various other email devices supplying even extra than Constant Contact, and for a lot much less cash. For the quantity you pay with Constant Contact, you can discover on your own utilizing much more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can not be compared to Constant Contact’s simplified strategy (it only features autoresponders).

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