Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the e-mail marketing video game considering that 1995. During that time, they’ve taken care of to become one of the most secondhand email tools worldwide, after Mailchimp.

Something I saw is that Constant Contact is very usually the leading option for several other review sites. Naturally, I wonder to see if our detailed analysis generates the same result.

You could have checked out the Constant Contact evaluations provided by users online, as well, and also whilst they are quite positive, they might not give you the whole picture. Our testimonial of Constant Contact is based upon a systematic strategy as well as utilizes our functional experience and knowledge of lots of various other basic and sophisticated advertising automation tools.

What makes them unique is that they’ve added several attributes throughout the years that few of their competitors sporting activity, such as digital item downloads, occasion monitoring, appointment scheduling and social projects. These all contribute to the varied list of email choices readily available, in addition to automations and also reoccuring newsletters.

Constant Contact brag a marketplace with around 400 applications as well as assimilations that satisfy also the most niche of products. Yet regardless of these flashy numbers as well as features, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a better look at Constant Contact’s ins & outs as well as inspect.
Find out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of small businesses, however their prices aren’t the most economical, particularly when you take into consideration that their functions simply aren’t that progressed. Plans start from $9.99/ month, however this just enables 500 clients, and costs increase pretty dramatically afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our complete pricing guide

Cons and pros


Is Constant Contact the best newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is quite one-of-a-kind in this regard, being one of minority e-mail marketing tools to permit you to manage event invitations, registrations, and tickets . Keep in mind that this function features its very own costs: 5.4% + $0.80 for each ticket sold or purchase performed.

Not suggested if:

You need sophisticated automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t provide one of the most innovative automations. While they do offer activated projects, autoresponders and deserted cart campaigns (for Shopify just), you’ll find that various other much more affordable devices offer similar degrees of automation– MailerLite and also Sendinblue.

Rating information


Reduce of Use

Typically it’s very easy to browse, though a bit dull-looking. You can get to many areas within a number of clicks, though as they’ve added a lot more functionality, some things have actually become a little hidden, for instance, automations.

E-newsletter Creation


The editor is quickly, yet light on attributes, specifically in the styling division. Besides that it’s easy to deal with.



This is very standard, only permitting you to put easy introductions or call details. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, basic automations, recurring e-newsletters, A/B screening, event registrations, polls, vouchers and studies .

Selection as well as Flexibility of Template Designs

Not negative. You can also begin from scratch, and also make use of a convenient attribute called ‘Brand your e-mail’ to auto-generate a design template based on your website’s colors as well as logo design.

Email Marketing Automation

It also produces pre-defined call sectors based on your clients’ communications with your online shop (e.g. repeat, expired and also possible customers). Automations based on call triggers (e.g. email opens up, clicks) are also offered.

Checklist Management

You can create segments from get in touch with task, list membership, get in touch with details, tags, or ecommerce activity. You can likewise produce a section from your get in touch with understandings as well as tag calls based upon contact area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the type, and it simply offers a summary box, basic field choices (which you can’t contribute to) and then a checklist, or lists, that individuals can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not carry out also terribly, getting to the most popular email carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Records and also Analysis

In enhancement to standard open as well as click records, spam, bounce and also unsubscribe rates are additionally readily available. You additionally obtain click warmth maps, as well as some valuable introduction reports such as open as well as click fads, opens by device, % of get in touches with involved, and also a lot of successful subject line.


The website and also the device are only readily available in English. You can select to change some of the non-editable e-mail areas (e.g. footer as well as personal privacy plan message) to one of 10 languages readily available, primarily European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t offered, nonetheless, there is a function to inspect the email for errors ( missing out on links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that allows you to sneak peek how emails will try to find specific recipients, although this didn’t appear to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on momentary hold for 15 days, and afterwards dislike. If it happens once more, they are moved right into a suspended bounce classification. They have actually a ‘ advised for elimination’ filter readily available to watch these, but do not eliminate them instantly.



Import/export offered although it’s not as straightforward as maybe– you need to initially make it possible for sophisticated email permissions under Account Settings.

Storage space available for photos as well as information


All strategies feature limitless storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Various degrees of account accessibility


The Account Owner can additionally appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a substantial quantity of assimilations as well as applications , almost 400.

Landing Page Builder

of course

This is only offered via their kind builder, and also it’s really basic. Instead, we ‘d suggest these complimentary touchdown web page home builders.

Customer Support

3.5/ 5.

There are a number of channels of support, consisting of online chat, phone assistance, a data base and community-based assistance. I located that the conversation as well as phone assistance weren’t always readily available, which was a little frustrating. When I had the ability to acquire chat assistance, however, I did find them to be responsive and useful . Keep in mind that you’ll require to call in order to cancel your subscription, which is pretty irritating.

General rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks a lot of packages. The main issue right here, however, is that they’re asking a costs cost for a sub-premium product.

Final thought.

As Constant Contact themselves repeat through their site, they are a tool for small businesses. As well as, thus, it’s worth evaluating them on these terms. As discussed over, they definitely have sufficient of the essentials covered to satisfy most local business, and if it were as basic as that after that we would certainly advise them a lot more extremely.

The problem, these days, is that there are plenty of other email devices using a lot more than Constant Contact, and also for a lot much less money. This includes not only features, however also customer experience. Actually, for the quantity you pay with Constant Contact, you can find yourself using much more effective tools such as ActiveCampaign as well as GetResponse.

They do get factors for their respectable deliverability prices, assimilations (particularly social media combinations), and for permitting different accessibility degrees for different users. As well as with recent improvements to automations and reporting, and the enhancement of brand-new features like a site contractor, it does appear like they’re making an effort to improve the item. Their absence of innovative attributes makes it tough to recommend them over others at this cost point. (You’ll see we don’t list them as a excellent Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would boldly claim that there could be various other passions at play there.

Try Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simplified strategy (it only features autoresponders). They additionally offer robust records as well as analysis devices. In addition to that, they are also more affordable than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email advertising and marketing tools on the marketplace. It’s readily available in 6 languages and also includes innovative automation options and a integrated CRM.
  • GetResponse is a solid alternative. It features lots of advanced features (e.g. a webinar device), provides as well as has superb automations among the most effective spam and layout screening devices we’ve ever before made use of. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed overview with the best options to Constant Contact, check it out right here. You can likewise check out our Smart Finder to see which newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you ‘d such as to enter the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be far better off having a look at any of these CRMs for local business, which will certainly be even more affordable. There are also plenty of excellent complimentary CRMs to pick from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to terminate your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software program for local business. It securely stores your client data as well as provides a safe and secure method to manage your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are consistently good in our bi-annual deliverability examinations.

Regardless of these flashy numbers and also features, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate via their site, they are a device for little companies. The problem, these days, is that there are plenty of other email tools using also more than Constant Contact, and for a great deal much less money. For the amount you pay with Constant Contact, you might find on your own using a lot a lot more powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can not be compared to Constant Contact’s simplified approach (it only features autoresponders).

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