Constant Contact - Create Email Marketing Campaigns Like a Pro

Social Media 101 By Constant Contact

Constant Contact have remained in the e-mail advertising video game since 1995. Throughout that time, they’ve handled to turn into one of one of the most previously owned e-mail devices worldwide, after Mailchimp.

One thing I discovered is that Constant Contact is extremely commonly the top choice for lots of various other testimonial web sites. Naturally, I wonder to see if our comprehensive analysis generates the very same result.

You might have checked out the Constant Contact reviews supplied by users online, as well, and whilst they are quite positive, they may not offer you the whole picture. Our evaluation of Constant Contact is based upon a methodical strategy and also utilizes our functional experience and understanding of dozens of various other straightforward and also advanced marketing automation devices.

What makes them special is that they’ve added several attributes for many years that few of their competitors sporting activity, such as electronic item downloads, event monitoring, appointment scheduling and social projects. These all add to the diverse checklist of email choices available, along with automations and also recurring newsletters.

Constant Contact brag a marketplace with around 400 apps as well as assimilations that accommodate even the most particular niche of items. Yet despite these flashy numbers and features, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Enough factor for us to take a closer look at Constant Contact’s outs & ins as well as inspect if it’s still appropriate in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is guided towards local business, but their costs aren’t one of the most budget-friendly, especially when you think about that their features just aren’t that progressed. Plans start from $9.99/ month, yet this only enables 500 customers, as well as costs increase rather dramatically after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our total rates overview

Cons as well as pros


Is Constant Contact the right newsletter solution for you?

Recommended if:

You run events:

Constant Contact is rather unique in this regard, being among minority email marketing devices to enable you to manage occasion enrollments, invitations, and also tickets . Bear in mind that this attribute comes with its very own costs: 5.4% + $0.80 for every ticket marketed or transaction performed.

Not suggested if:

You need advanced automation:

Remarkably, for the premium it charges, Constant Contact doesn’t use one of the most advanced automations. While they do use caused projects, autoresponders and abandoned cart campaigns (for Shopify just), you’ll discover that other much cheaper devices provide comparable levels of automation– MailerLite and also Sendinblue, for example.

Ranking details


Alleviate of Use

Generally it’s very easy to navigate, though a bit dull-looking. You can get to many locations within a couple of clicks, though as they’ve included more functionality, some points have become a little concealed, for example, automations.

Newsletter Creation


The editor is fast, yet light on attributes, particularly in the styling division. Apart from that it’s very easy to collaborate with.



This is really standard, just allowing you to insert straightforward introductions or call details. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, standard automations, repeating newsletters, A/B screening, occasion registrations, surveys, coupons and polls .

Selection and Flexibility of Template Designs

Not poor. You can also begin from scrape, and also use a handy feature called ‘Brand your e-mail’ to auto-generate a theme based on your site’s colors as well as logo.

Email Marketing Automation

It likewise creates pre-defined get in touch with sectors based on your consumers’ communications with your on-line store (e.g. repeat, expired and possible customers). Automations based on contact triggers (e.g. e-mail opens, clicks) are also offered.

List Management

You can produce segments from get in touch with activity, list subscription, contact information, tags, or ecommerce task. You can additionally create a segment from your call insights and also tag get in touches with based upon get in touch with area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the form, and also it merely provides a description box, basic field options (which you can not add to) and then a checklist, or listings, that individuals can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not perform too terribly, reaching the most prominent e-mail service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records and also Analysis

Along with standard open and click records, spam, bounce and also unsubscribe prices are also readily available. You also get click warmth maps, as well as some beneficial review reports such as open as well as click patterns, opens by tool, % of get in touches with engaged, as well as most effective subject line. You can likewise contrast campaigns. Nevertheless, advanced tracking such as social monitoring isn’t offered.


The site as well as the device are just offered in English. You can select to alter some of the non-editable email sections (e.g. footer and privacy plan text) to one of 10 languages available, mostly European.

Further Features

Spam- and also Design-Testing

Spam testing isn’t available, however, there is a attribute to examine the email for mistakes (missing web links, placeholder text that hasn’t been upgraded, etc). There’s additionally a device that enables you to sneak peek how emails will try to find certain receivers, although this didn’t seem to function when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on temporary hold for 15 days, and after that feel bitter. If it takes place once more, they are moved into a suspended bounce group. They have a ‘ suggested for elimination’ filter readily available to view these, but don’t remove them immediately.


of course

Import/export readily available although it’s not as uncomplicated as maybe– you need to first allow innovative e-mail permissions under Account Settings.

Storage readily available for photos and also information


All strategies feature unrestricted storage.

Pro Features



SPF and also DKIM are supported.

Own Domain


Different degrees of account access


The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a large quantity of assimilations and also applications , nearly 400.

Touchdown Page Builder

of course

This is just available through their type building contractor, and it’s extremely basic. Instead, we would certainly suggest these cost-free touchdown web page building contractors.

Customer Support

3.5/ 5.

There are numerous networks of assistance, consisting of online chat, phone support, a data base and also community-based assistance. Nevertheless, I discovered that the chat and also phone support weren’t always offered, which was a little frustrating. When I had the ability to get hold of conversation assistance, however, I did find them to be useful as well as responsive . Keep in mind that you’ll need to hire order to cancel your membership, which is pretty annoying.

General score.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of the boxes. The major issue here, though, is that they’re asking a premium price for a sub-premium product.


As Constant Contact themselves repeat via their website, they are a tool for small companies. As well as, therefore, it’s worth reviewing them on these terms. As stated above, they most definitely have enough of the basics covered to satisfy most small businesses, as well as if it were as straightforward as that after that we ‘d recommend them more extremely.

The issue, nowadays, is that there are lots of other e-mail tools supplying much more than Constant Contact, and for a great deal much less cash. This consists of not just features, yet likewise user experience. For the amount you pay with Constant Contact, you could discover on your own making use of much more effective devices such as ActiveCampaign as well as GetResponse.

They do grab factors for their decent deliverability prices, integrations (particularly social media assimilations), and for permitting different gain access to degrees for separate users. And also with current improvements to automations and coverage, and also the addition of new features like a website builder, it does appear like they’re making an initiative to enhance the product. Their lack of innovative features makes it tough to suggest them over others at this cost point. (You’ll see we don’t note them as a great Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly declare that there might be various other passions at play there.

Attempt Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simplistic approach (it just includes autoresponders). They additionally supply durable records and analysis devices. They are also less costly than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one email marketing devices on the marketplace. It’s readily available in 6 languages as well as includes innovative automation options and a integrated CRM.
  • GetResponse is a strong alternative. It features lots of innovative functions (e.g. a webinar tool), has exceptional automations and also offers one of the most effective spam and also design testing devices we’ve ever utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the best alternatives to Constant Contact, check it out below. You can additionally try our Smart Finder to see which e-newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact comparison if you would certainly such as to obtain right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be better off taking a look at any one of these CRMs for small businesses, which will certainly be even more budget-friendly. There are also plenty of outstanding complimentary CRMs to select from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to cancel your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software application for small companies. It securely stores your customer data as well as provides a protected method to manage your clients.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are consistently excellent in our bi-annual deliverability examinations.

Despite these showy numbers and functions, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for little services. The issue, these days, is that there are lots of various other e-mail tools using even a lot more than Constant Contact, and for a great deal less cash. For the amount you pay with Constant Contact, you could locate on your own using much extra powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and it can’t be compared to Constant Contact’s simplistic technique (it only includes autoresponders).

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