Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the email advertising video game because 1995. Throughout that time, they’ve handled to turn into one of one of the most previously owned email devices worldwide, after Mailchimp.

One point I discovered is that Constant Contact is really usually the leading option for numerous various other evaluation internet sites. Naturally, I wonder to see if our comprehensive evaluation produces the same outcome.

You may have checked out the Constant Contact testimonials used by individuals online, also, and also whilst they are quite positive, they might not provide you the whole picture. Our evaluation of Constant Contact is based on a methodical technique and also utilizes our practical experience and knowledge of lots of other straightforward and innovative marketing automation tools.

What makes them unique is that they’ve added a number of features over the years that few of their rivals sport, such as electronic product downloads, event monitoring, appointment scheduling as well as social campaigns. These all add to the varied list of e-mail options available, along with automations and also reoccuring newsletters.

Constant Contact brag a marketplace with around 400 apps as well as combinations that accommodate also one of the most particular niche of items. Yet despite these showy numbers as well as attributes, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s ins & outs and check.
Discover below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, yet their rates aren’t one of the most inexpensive, particularly when you take into consideration that their features simply aren’t that advanced. Strategies begin with $9.99/ month, but this only permits 500 clients, and also costs rise rather sharply afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our complete rates overview

Pros and also Cons


Is Constant Contact the right newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is rather one-of-a-kind in this regard, being among minority e-mail advertising and marketing tools to enable you to manage occasion registrations, tickets, and also invites . Keep in mind that this feature comes with its own costs: 5.4% + $0.80 for every ticket offered or purchase performed.

Not suggested if:

You need sophisticated automation:

Remarkably, for the premium it bills, Constant Contact doesn’t provide the most innovative automations. While they do use activated projects, autoresponders as well as abandoned cart campaigns (for Shopify just), you’ll discover that other much more affordable tools use similar levels of automation– MailerLite and Sendinblue.

Rating details


Ease of Use

Normally it’s easy to navigate, though a bit dull-looking. You can get to the majority of areas within a number of clicks, though as they’ve added a lot more performance, some things have come to be a little covert, for example, automations.

E-newsletter Creation


The editor is quick, but light on features, particularly in the designing division. Besides that it’s simple to collaborate with.



This is really standard, just enabling you to insert straightforward introductions or call details. There is no if/then/else logic readily available.

Email kinds

Classic, autoresponders, standard automations, persisting e-newsletters, A/B screening, event registrations, vouchers, surveys and studies .

Choice and Flexibility of Template Designs

Not bad. There are around 200 (!) templates to choose from, with varying degrees of quality (some are decent, while others look a little basic as well as dated). You can also go back to square one, and also utilize a handy feature called ‘Brand your email’ to auto-generate a layout based on your internet site’s colors as well as logo design.

Email Marketing Automation

It additionally generates pre-defined get in touch with sectors based on your customers’ communications with your on-line store (e.g. repeat, lapsed as well as prospective clients). Automations based on call triggers (e.g. e-mail opens, clicks) are also readily available.

List Management

You can develop segments from contact activity, listing subscription, get in touch with information, tags, or ecommerce task. You can also produce a section from your call insights and tag contacts based on contact area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the type, and also it simply supplies a summary box, basic field alternatives (which you can’t add to) and then a list, or checklists, that people can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not carry out too badly, getting to the most prominent e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports and Analysis

In addition to conventional open and also click reports, spam, bounce and also unsubscribe rates are also available. You also obtain click warmth maps, and also some helpful introduction reports such as open and click fads, opens by gadget, % of get in touches with engaged, and a lot of successful subject line.


The tool and also the website are just readily available in English. You can pick to alter some of the non-editable e-mail areas (e.g. footer and personal privacy policy text) to one of 10 languages offered, primarily European.

Additional Features

Spam- and Design-Testing

Spam testing isn’t available, however, there is a function to examine the email for errors (missing links, placeholder message that hasn’t been upgraded, and so on). There’s likewise a tool that enables you to sneak peek just how emails will look for particular recipients, although this didn’t seem to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are positioned on short-term hold for 15 days, and after that feel bitter. They are relocated right into a suspended bounce group if it happens again. They have actually a ‘recommended for removal’ filter available to view these, but do not remove them immediately.



Import/export offered although it’s not as uncomplicated as maybe– you require to initially enable advanced email consents under Account Settings.

Storage readily available for images and also information


All strategies feature endless storage space.

Pro Features



SPF and DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can likewise appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a large amount of applications and combinations , almost 400.

Landing Page Builder

of course

This is just offered using their type contractor, and it’s really standard. Rather, we would certainly recommend these totally free landing web page contractors.

Customer Support

3.5/ 5.

There are several networks of support, consisting of real-time chat, phone assistance, a data base and community-based support. I discovered that the conversation as well as phone support weren’t always available, which was a little discouraging. When I was able to get hold of chat assistance, nonetheless, I did discover them to be receptive as well as valuable . Bear in mind that you’ll need to call in order to terminate your membership, which is quite frustrating.

General rating.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of the boxes. The major issue below, though, is that they’re asking a premium cost for a sub-premium product.

Final thought.

As Constant Contact themselves restate with their website, they are a tool for small businesses. And, therefore, it’s worth evaluating them on these terms. As mentioned over, they most definitely have enough of the basics covered to satisfy most local business, and also if it were as simple as that after that we would certainly suggest them extra highly.

The problem, nowadays, is that there are lots of various other e-mail devices using much more than Constant Contact, as well as for a great deal less money. This consists of not just includes, however also individual experience. For the quantity you pay with Constant Contact, you can discover on your own utilizing a lot extra effective tools such as ActiveCampaign and also GetResponse.

They do grab points for their suitable deliverability prices, integrations ( specifically social media sites assimilations), as well as for allowing various gain access to degrees for separate individuals. As well as with recent enhancements to automations and reporting, and also the addition of new attributes like a internet site building contractor, it does look like they’re making an initiative to boost the item. However their absence of advanced features makes it tough to suggest them over others at this cost point. (You’ll see we don’t list them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would boldly claim that there could be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simple technique (it just includes autoresponders). They additionally provide durable reports and also analysis tools. In addition to that, they are even less costly than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email advertising and marketing tools on the marketplace. It’s readily available in 6 languages and also features advanced automation alternatives and also a integrated CRM.
  • GetResponse is a solid alternative. It comes with numerous sophisticated functions (e.g. a webinar device), uses and has exceptional automations one of the very best spam and also style testing tools we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive guide with the best alternatives to Constant Contact, check it out below. You can additionally check out our Smart Finder to see which newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. At $399/month, you would certainly be much better off taking a appearance at any of these CRMs for little organizations, which will certainly be much extra budget-friendly. There are even lots of superb free CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to terminate your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software program for local business. It securely shops your consumer information and also supplies a protected method to manage your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability tests.

Despite these fancy numbers and functions, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for small services. The concern, these days, is that there are plenty of other email devices supplying also much more than Constant Contact, as well as for a great deal much less cash. For the quantity you pay with Constant Contact, you can locate on your own using a lot a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and also it can’t be compared to Constant Contact’s simple technique (it only includes autoresponders).

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