Constant Contact - Create Email Marketing Campaigns Like a Pro

Sophia With Constant Contact

Constant Contact have actually remained in the email advertising and marketing game since 1995. During that time, they’ve managed to turn into one of the most used e-mail devices in the world, after Mailchimp.

One thing I observed is that Constant Contact is very often the top choice for many other evaluation web sites. Normally, I am curious to see if our thorough evaluation creates the very same result.

You might have looked into the Constant Contact testimonials provided by customers online, as well, and whilst they are rather favorable, they may not give you the whole picture. Our evaluation of Constant Contact is based on a methodical strategy and also utilizes our useful experience and understanding of lots of other simple and also advanced advertising automation tools.

What makes them unique is that they’ve included numerous attributes throughout the years that few of their competitors sport, such as digital item downloads, event monitoring, appointment scheduling and social campaigns. These all add to the diverse list of e-mail choices offered, along with automations as well as repeating e-newsletters.

Constant Contact brag a industry with around 400 apps as well as integrations that cater to even the most specific niche of products. Yet in spite of these showy numbers and features, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Enough reason for us to take a better look at Constant Contact’s ins & outs and also examine if it’s still relevant in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, however their rates aren’t one of the most budget friendly, especially when you consider that their attributes just aren’t that progressed. Plans start from $9.99/ month, however this just permits 500 clients, as well as costs increase quite sharply after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our full rates overview

Cons and also pros


Is Constant Contact the ideal newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is fairly special in this regard, being among the few e-mail advertising and marketing tools to allow you to take care of event tickets, invitations, and also enrollments . Bear in mind that this feature includes its own charges: 5.4% + $0.80 for each and every ticket sold or deal carried out.

Not suggested if:

You need advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t provide one of the most advanced automations. While they do offer set off projects, autoresponders and deserted cart campaigns (for Shopify only), you’ll discover that various other much more affordable devices provide comparable levels of automation– MailerLite and also Sendinblue.

Rating details


Alleviate of Use

Generally it’s easy to browse, though a bit dull-looking. You can reach most areas within a couple of clicks, though as they’ve included more capability, some things have actually come to be a little covert, as an example, automations.

Newsletter Creation


The editor is quickly, yet light on attributes, specifically in the designing department. Besides that it’s easy to collaborate with.


of course

This is very standard, just allowing you to put simple introductions or get in touch with information. There is no if/then/else logic readily available.

Email kinds

Timeless, autoresponders, fundamental automations, recurring e-newsletters, A/B screening, occasion enrollments, surveys, studies and also vouchers .

Option and Flexibility of Template Designs

Not negative. You can also begin from scrape, as well as make use of a helpful feature called ‘Brand your e-mail’ to auto-generate a theme based on your web site’s shades and logo.

Email Marketing Automation

They supply autoresponders and deserted cart advocate Shopify as well as WooCommerce. It also creates pre-defined call sections based upon your customers’ communications with your on-line shop (e.g. repeat, lapsed and potential clients). Automations based upon contact triggers (e.g. e-mail opens up, clicks) are additionally available. It’s worth keeping in mind that the automations aren’t the most adaptable, as you can’t actually incorporate problems and actions as you can in several other tools.

Listing Management

You can create sectors from get in touch with activity, listing membership, call details, tags, or ecommerce task. You can also produce a sector from your call understandings and also tag contacts based on call field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the form, and also it just supplies a description box, fundamental area alternatives (which you can not include in) and afterwards a list, or checklists, that people can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not do too terribly, getting to one of the most popular e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Records as well as Analysis

In addition to standard open and click records, spam, bounce as well as unsubscribe prices are likewise readily available. You additionally get click warmth maps, and some helpful introduction reports such as open and also click trends, opens by gadget, % of contacts engaged, and also the majority of successful subject line.


Right here’s where it gets a bit hairy. The site and also the tool are only available in English. You can choose to alter a few of the non-editable email areas (e.g. footer and also privacy policy message) to among 10 languages available, mostly European. Support as well as the knowledge base is available in 4 languages. Somewhat complex, yet a minimum of there’s some initiative to sustain multilingual individuals and target markets.

Further Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nevertheless, there is a function to check the email for errors (missing web links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a device that enables you to preview how emails will certainly search for specific receivers, although this didn’t seem to function when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 tests, it’s a little high.

Bounce Management


Soft bounces are put on short-term hold for 15 days, and then frown at. They are moved into a suspended bounce category if it occurs once again. They have actually a ‘ suggested for elimination’ filter available to check out these, yet don’t remove them immediately.


of course

Import/export readily available although it’s not as simple as maybe– you need to first allow innovative e-mail approvals under Account Settings.

Storage space available for pictures and also information


All strategies include endless storage.

Pro Features


of course

SPF as well as DKIM are supported.

Very own Domain


Various levels of account access

of course

The Account Owner can likewise designate functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a large quantity of assimilations and apps , almost 400.

Landing Page Builder

of course

This is just readily available by means of their kind contractor, and also it’s extremely basic. Rather, we would certainly suggest these totally free landing page builders.

Consumer Support

3.5/ 5.

There are a number of networks of assistance, including real-time chat, phone support, a knowledge base and also community-based support. I found that the chat and also phone support weren’t constantly offered, which was a little frustrating.

Overall rating.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks the majority of packages. The main concern here, though, is that they’re asking a costs price for a sub-premium product.

Final thought.

As Constant Contact themselves restate through their website, they are a tool for small businesses. And, because of this, it’s worth assessing them on these terms. As mentioned over, they absolutely have sufficient of the essentials covered to please most small companies, as well as if it were as straightforward as that after that we would certainly recommend them extra extremely.

The problem, these days, is that there are plenty of various other e-mail devices using much more than Constant Contact, and for a whole lot much less money. This includes not only includes, but also individual experience. For the amount you pay with Constant Contact, you could find yourself using a lot extra effective tools such as ActiveCampaign and also GetResponse.

They do grab factors for their suitable deliverability prices, integrations (particularly social media assimilations), and for permitting various gain access to levels for different individuals. And also with recent improvements to automations and reporting, as well as the addition of brand-new attributes like a web site building contractor, it does appear like they’re making an effort to enhance the item. However their lack of sophisticated functions makes it hard to recommend them over others at this price factor. (You’ll see we don’t list them as a excellent Mailchimp alternative, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly assert that there might be other passions at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplistic approach (it just features autoresponders). They likewise provide durable reports and also evaluation devices. They are also less costly than Constant Contact.
  • Sendinblue is among the least expensive all-in-one e-mail advertising tools on the marketplace. It’s readily available in 6 languages as well as comes with advanced automation options and also a built-in CRM.
  • GetResponse is a solid option. It comes with several advanced features (e.g. a webinar tool), has exceptional automations and also provides one of the best spam as well as design screening devices we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the very best options to Constant Contact, check it out here. You can also check out our Smart Finder to see which newsletter solution is best fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly like to obtain into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you ‘d be a lot far better off taking a look at any of these CRMs for small services, which will be far extra cost effective. There are also plenty of exceptional free CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to terminate your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software application for small companies. It securely stores your consumer data and provides a protected means to manage your clients.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability tests.

Regardless of these fancy numbers and also attributes, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate through their website, they are a device for little services. The problem, these days, is that there are plenty of other e-mail tools providing also extra than Constant Contact, as well as for a lot much less money. For the amount you pay with Constant Contact, you can discover yourself using much extra effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simple method (it just includes autoresponders).

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