Constant Contact - Create Email Marketing Campaigns Like a Pro

Stephen Shipley Constant Contact

Constant Contact have actually remained in the e-mail advertising and marketing video game considering that 1995. During that time, they’ve handled to turn into one of one of the most pre-owned e-mail tools worldwide, after Mailchimp.

One point I saw is that Constant Contact is really commonly the leading selection for many various other testimonial internet sites. Naturally, I am curious to see if our thorough analysis produces the exact same outcome.

You could have taken a look at the Constant Contact evaluations provided by users online, also, and also whilst they are quite positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based upon a systematic technique as well as utilizes our useful experience and knowledge of dozens of various other basic and sophisticated advertising and marketing automation devices.

What makes them unique is that they’ve added numerous attributes throughout the years that few of their rivals sport, such as electronic product downloads, event administration, visit scheduling as well as social projects. These all include in the diverse list of e-mail alternatives readily available, in addition to automations as well as persisting e-newsletters.

Constant Contact brag a marketplace with around 400 apps and integrations that accommodate also the most niche of products. Regardless of these fancy numbers as well as features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s ins & outs as well as examine.
Discover listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, yet their prices aren’t one of the most affordable, specifically when you consider that their functions simply aren’t that progressed. Plans start from $9.99/ month, however this just allows for 500 subscribers, and also prices increase pretty sharply after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our total rates guide

Cons as well as pros


Is Constant Contact the right newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is fairly distinct hereof, being just one of the few email advertising and marketing tools to enable you to handle event invitations, tickets, as well as enrollments . Keep in mind that this attribute comes with its own costs: 5.4% + $0.80 for each ticket offered or transaction performed.

Not suggested if:

You require advanced automation:

Remarkably, for the costs it bills, Constant Contact does not supply one of the most sophisticated automations. While they do supply activated projects, autoresponders and also deserted cart campaigns (for Shopify only), you’ll locate that other more affordable tools use similar degrees of automation– MailerLite and Sendinblue, for example.

Rating details


Ease of Use

Generally it’s very easy to navigate, though a bit dull-looking. You can reach the majority of locations within a number of clicks, though as they’ve added extra capability, some things have become a little hidden, for example, automations.

E-newsletter Creation


The editor is quick, yet light on attributes, specifically in the designing division. In addition to that it’s very easy to work with.



This is really standard, just enabling you to put basic introductions or get in touch with information. There is no if/then/else logic offered.

Email types

Traditional, autoresponders, fundamental automations, repeating newsletters, A/B testing, event registrations, promo codes, surveys and also polls .

Choice and Flexibility of Template Designs

Not bad. There are about 200 (!) design templates to choose from, with varying levels of top quality (some are good, while others look a little basic and also dated). You can additionally go back to square one, as well as make use of a useful feature called ‘Brand your email’ to auto-generate a theme based on your web site’s shades and also logo.

Email Marketing Automation

It also produces pre-defined get in touch with sectors based on your customers’ interactions with your on-line store (e.g. repeat, expired and potential clients). Automations based on call triggers (e.g. email opens, clicks) are also available.

Listing Management

You can develop sectors from get in touch with activity, listing membership, contact details, tags, or ecommerce activity. You can likewise produce a section from your get in touch with insights and tag contacts based on contact field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the form, as well as it merely supplies a description box, standard area alternatives (which you can’t contribute to) and afterwards a list, or lists, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform too severely, getting to one of the most preferred e-mail suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports and also Analysis

Along with typical open as well as click records, spam, bounce and also unsubscribe rates are also available. You also obtain click warm maps, as well as some helpful overview records such as open and also click trends, opens up by device, % of get in touches with involved, and the majority of effective subject line. You can additionally compare projects. Nevertheless, progressed tracking such as social monitoring isn’t offered.


Here’s where it obtains a bit hairy. The site and the tool are only available in English. You can select to alter several of the non-editable email sections (e.g. footer and also privacy policy text) to among 10 languages readily available, mainly European. Assistance and the data base is available in 4 languages. Somewhat complicated, however at least there’s some initiative to sustain multilingual users and also audiences.

Additional Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nevertheless, there is a feature to inspect the e-mail for mistakes (missing links, placeholder message that hasn’t been upgraded, and so on). There’s also a device that enables you to preview how e-mails will seek details receivers, although this didn’t appear to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Bounce Management

of course

Soft bounces are positioned on temporary hold for 15 days, and afterwards feel bitter. If it takes place once again, they are moved right into a suspended bounce category. They have a ‘ advised for removal’ filter readily available to watch these, yet do not remove them instantly.



Import/export available although it’s not as straightforward as it could be– you require to first allow innovative email permissions under Account Settings.

Storage space available for information and also pictures


All plans include limitless storage.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Different degrees of account gain access to

of course

The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a substantial amount of applications as well as combinations , practically 400.

Landing Page Builder

of course

This is only available by means of their type home builder, as well as it’s really basic. Rather, we ‘d advise these totally free touchdown web page building contractors.

Customer Support

3.5/ 5.

There are numerous networks of support, including real-time conversation, phone assistance, a knowledge base as well as community-based assistance. I found that the chat and phone assistance weren’t constantly offered, which was a little irritating.

Overall score.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks a lot of packages. The main problem right here, though, is that they’re asking a premium price for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate via their website, they are a device for small companies. And also, therefore, it’s worth examining them on these terms. As stated over, they absolutely have enough of the fundamentals covered to please most small companies, and also if it were as simple as that after that we ‘d recommend them extra extremely.

The concern, these days, is that there are lots of other email devices providing a lot more than Constant Contact, and for a lot much less money. This includes not only includes, yet additionally user experience. For the quantity you pay with Constant Contact, you can locate yourself utilizing much more powerful devices such as ActiveCampaign and also GetResponse.

As well as with recent improvements to automations and also reporting, and also the addition of brand-new features like a internet site building contractor, it does look like they’re making an effort to boost the item. Their absence of innovative functions makes it hard to advise them over others at this rate point.

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly assert that there might be other rate of interests at play there.

Attempt Constant Contact now free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplistic technique (it only includes autoresponders). They likewise offer durable reports as well as evaluation tools. They are also less costly than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one e-mail marketing tools on the market. It’s offered in 6 languages and also comes with sophisticated automation alternatives and also a integrated CRM.
  • GetResponse is a strong option. It comes with many innovative functions (e.g. a webinar tool), has exceptional automations as well as provides one of the best spam and layout screening devices we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a detailed guide with the best choices to Constant Contact, check it out here. You can also experiment with our Smart Finder to see which e-newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you would certainly like to enter the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. However, at $399/month, you would certainly be far better off having a look at any one of these CRMs for small companies, which will certainly be even more affordable. There are even lots of exceptional totally free CRMs to choose from.

Exactly how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail marketing software for small businesses. It safely stores your customer information and provides a protected method to manage your subscribers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability examinations.

In spite of these fancy numbers as well as features, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for little businesses. The problem, these days, is that there are plenty of other email devices supplying even extra than Constant Contact, and also for a great deal much less money. For the amount you pay with Constant Contact, you could find yourself making use of a lot more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simple method (it just features autoresponders).

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